The Product Coalition

FEBRUARY 27, 2023

Learn about how consumer companies compete for control of portions of markets by launching variants that customers love. Continue reading on Product Coalition »

Differentiation 116

Differentiation Marketing Branding Product Marketing 116

ProductPlan

SEPTEMBER 13, 2022

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal. The post Differentiate Yourself in an Already Clustered SaaS Market appeared first on.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Tim Herbig

MARCH 5, 2020

Whenever I work with product teams on putting my iterated version of Impact Mapping into practice, most of them stumble at the same stage: Differentiating Outputs from Outcomes. The post Differentiating Outcomes and Outputs in Practice – Product Thoughts #159 appeared first on Tim Herbig. You might have heard of this before.

Differentiation 78

Differentiation 78

Mixpanel

NOVEMBER 9, 2020

The post BI vs. product analytics: Key differentiators appeared first on Mixpanel. You’re going to need product analytics regardless, and it works great in combination with a BI tool when you’re ready to make a data investment. Ready to get started? Talk to a specialist today.

Data Visualization 111

Data Visualization Differentiation Analytic Tools User Testing 111

Emerge Insights

FEBRUARY 15, 2021

Then, you solve those challenges in a unique, relevant, and sustainable way that differentiates you from your competition. The post Differentiated by design – The composition of a strategically grounded digital product appeared first on EMERGE | Digital Product Agency.

Differentiation 52

Differentiation Customer Feedback Product Strategy Strategy 52

Daniel Elizalde IoT Blog

AUGUST 1, 2017

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.

Data Visualization 132

Data Visualization Differentiation Strategy 132

Emerge Insights

FEBRUARY 15, 2021

Then, you solve those challenges in a unique, relevant, and sustainable way that differentiates you from your competition. The post Differentiated by Design – The Composition of a Strategically Grounded Digital Product appeared first on EMERGE | Digital Product Agency.

Differentiation 52

Differentiation Customer Feedback Product Strategy Strategy 52

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Intercom, Inc.

DECEMBER 4, 2018

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. The post What we shipped: 5 new features to help build a differentiated customer experience appeared first on Inside Intercom.

Customer Experience 99

Customer Experience Differentiation Onboarding KPIs Customer Feedback 99

Messages that Matter

FEBRUARY 3, 2019

You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? Lack of differentiation is one of several common, costly symptoms of poor positioning. What affect does it have on marketing? And what about sales?

Differentiation 40

Differentiation Positioning Marketing 40

Messages that Matter

SEPTEMBER 10, 2019

Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […]. In the early days of B2B software, it was common for companies to have functionality no one else had in their market.

Differentiation 40

Differentiation B2B Positioning Marketing 40

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. The post How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy. You can learn more about his work by visiting bobcaporale.com.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

DECEMBER 5, 2023

It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult. In other words, your credibility is the real differentiation. Here’s your 3-step plan for selling business solutions versus products.

Demo 130

Demo Differentiation Reference Consulting 130

Dear Strategy

OCTOBER 1, 2021

The post Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Daniel Elizalde IoT Blog

AUGUST 1, 2017

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.

Data Visualization 73

Data Visualization Differentiation Strategy 73

Messages that Matter

DECEMBER 5, 2018

A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is […]

Differentiation 40

Differentiation Marketing 40

Mind the Product

NOVEMBER 16, 2023

Lily Smith interviews Randy to talk all about what differentiates good product managers from exceptional ones, as well as touching upon his experience in speaking at #mtpcon London 2023. Today, on a very special episode on The Product Experience, Randy Silver joins us for a change on the other side of the mic as a guest!

Product Management 184

Product Management Product Manager Differentiation Management 184

280 Group

APRIL 13, 2023

To mitigate the threat of substitute products, challenger banks must offer unique and differentiated products and services that cannot be easily replicated by other financial institutions. Customers can choose to use traditional banks or digital wallet services like PayPal and Venmo to execute basic banking functions.

ChatGPT 348

ChatGPT Research Software Banking Product Research 348

Messages that Matter

JULY 17, 2017

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.

Differentiation 45

Differentiation Positioning Marketing 45

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. That differentiation is demonstrable in the sales process and your win rates goes up.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

OCTOBER 16, 2023

This is what differentiates you more than anything. It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. Build your portfolio and product positioning with that goal in mind and you’ll nail it every time.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Mind the Product

AUGUST 3, 2023

AI-driven software generation will redefine the competitive landscape in SaaS, so it's time to consider what other differentiators will hold their value Read more » The post How AI-generated software could turn your competitive moat into a puddle appeared first on Mind the Product.

Differentiation 160

Differentiation Artificial Inteligence Generative AI Strategy 160

Amplitude

APRIL 13, 2023

Stand out in a crowded marketplace and get ahead of the competition by leveraging your unique selling proposition.

Differentiation 64

Differentiation Strategy 64

ProductBoard

OCTOBER 24, 2019

We focus a lot on building a product or experience that best solves your customers’ needs. But of course, you’re not operating in a vacuum where you alone are trying to address those needs. Unless you’re running a monopoly operation, there are probably other companies building products to get the same set of customers.

Differentiation 75

Differentiation Framework Customer Experience Technology 75

The Secret PM Handbook

JULY 20, 2018

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants.

Differentiation 170

Differentiation Naming Agile Article 170

Product Management University

FEBRUARY 12, 2024

That credibility is often what differentiates you in the end. Competitive Differentiation The lead story here is not a feature comparison matrix. It was easy for salespeople to understand, internalize and repeat in their own communication style. The reason they loved it is because it made them more credible in front of prospects.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

280 Group

JANUARY 18, 2022

Training as a Differentiator. Training is a differentiator. This upcoming webinar will provide you with the critical skills needed over the progression of years of experience and over the progression of titles, based on the insights and findings of the second edition of the Product Management Skills Benchmark Report from the 280 Group.

Webinar 296

Webinar Reporting Tools Differentiation Consulting 296

280 Group

FEBRUARY 1, 2022

As a Product Manager, you should continue to watch the market and analyze competitive offerings, then look for ways to differentiate your product from the others. Revenue starts decreasing, and you may notice new market entrants have products with new ways to satisfy the customers need, or differentiating features your product lacks.

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Intercom, Inc.

JULY 5, 2022

Differentiate with connected systems. By making sure that your systems are connected and integrated with the rest of the product, you can gain similar strategic advantages: Differentiation from competitors: Gain new capabilities that are only possible through multiple integrated systems. One modular system to power all features.

Feedback Software 186

Feedback Software User Testing Product Research Data Visualization 186