Product Management University

SEPTEMBER 4, 2023

Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. That’s a pretty powerful message with a ton of strategic implications when you weave the customer’s industry and business context into the message. Marketing products individually only dilutes that message.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Intercom, Inc.

JULY 5, 2022

Intercom customers can set up automated messages to engage their customers when they match certain criteria. Initially we only had simple in-app messages and email but over time we added more and more ways to engage customers, such as SMS, Product Tours, Banners, etc. Differentiate with connected systems. Start with the system.

Feedback Software 186

Feedback Software User Testing Product Research Data Visualization 186

Product Management University

MARCH 30, 2023

Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Vertical industry segmentation allows you to tie the stakeholder messaging to strategic issues that are prevalent in each industry segment. Where Does Vertical Market Segmentation Come In?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

280 Group

FEBRUARY 1, 2022

When your product is part of a new product category, you want to get the word out with marketing campaigns, promotional offers, free trials, public relations activities, and social media messages. Your goal is to educate prospects about the new value products in this new category offer. Can you lower the pricing or change your pricing model?

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. That differentiation is demonstrable in the sales process and your win rates goes up.

Product Research 130

Product Research Feedback Software Differentiation Management 130

280 Group

SEPTEMBER 20, 2021

The “spray and pray” method — sending your message out to a wide audience and crossing your fingers that a portion of them will be interested — is ineffective and often a waste of money. And what if your messaging doesn’t address the needs of either buyer? Imagine two car buyers visit a dealership looking for an SUV.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Email / SMS Does your application send out transactional emails or SMS messages? How are those mass messages crafted? How often is message content updated? Send messages? What are your key Startup Metrics ? How do you make your money? How do you measure success? Commenting?

Reporting Tools 208

Reporting Tools Analytic Tools Development Data Visualization 208

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. That credibility is often what differentiates you in the end. Competitive Differentiation The lead story here is not a feature comparison matrix. Our sales numbers backed it up!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

280 Group

MAY 25, 2020

Without knowing the Positioning you want your product to take, its Value proposition to customers, and how you will Message these things, you don’t have a path to market success. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible? Proceed to Messaging. How are you different from competitors?

User Testing 296

User Testing Product Research Research Software Differentiation 296

Userpilot

JANUARY 15, 2024

TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions. Because these messages are triggered as customers use the product, they’re able to provide contextual help. Want to improve your fintech customer experience?

Analytic Tools 101

Analytic Tools Feedback Software Reporting Tools Data Visualization 101

Product Management University

OCTOBER 23, 2023

Product marketing receives all the WHO, WHAT & WHY content from product management to create and communicate value messages that fill the sales funnel with influencers and buyers that have a need worthy of engaging with you.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Intercom, Inc.

JUNE 22, 2021

A truly great sales experience builds trust with your prospects, tailors messaging to their specific needs, and focuses on the buyer’s circumstances throughout the entire process. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Haines-Group

SEPTEMBER 19, 2023

Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible? Proceed to Messaging. Defining “MVP” Start with Positioning.

User Testing 78

User Testing Product Research Differentiation Construction 78

UX Planet

FEBRUARY 22, 2024

This can reveal gaps in the market and opportunities for differentiation. Prioritize Jobs and Pain Points Determine which jobs are most critical and underserved in the market, thereby identifying where there is the greatest opportunity for innovation and differentiation. Top Things to Know About UX Competitive Analysis 3.

Product Research 99

Product Research User Testing User Friction Customer Feedback 99

Userpilot

SEPTEMBER 14, 2023

The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

280 Group

MARCH 2, 2021

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product. The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product.

Webinar 296

Webinar Outbound Product Management Product Manager 296

280 Group

SEPTEMBER 16, 2021

Again, Product Managers can use processes to differentiate their value compared to the competition. differentiation ). The course includes in-depth lessons on creating a go-to market strategy, leveraging the “7 Ps” in the Marketing Mix, and provides instruction for skills development in branding, pricing, and product messaging.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Product Management University

SEPTEMBER 15, 2020

The market-problems approach forces you to spread resources thinner, compete and differentiate at a product level (feature wars) and usually means marketing and sales messages are fragmented across products and don’t tell a cohesive value story. Consider the ripple effect of each approach. Solving Market Problems.

Marketing 130

Marketing Healthcare Differentiation B2B 130

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Userpilot can help product service managers collect user feedback, analyze user behavior data and improve communication via in-app messaging. Want to see how? Book the demo!

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. You can target such users with upsell and cross-sell messages to prompt them to upgrade. An upsell message created in Userpilot.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. How does portfolio management impact product marketing and sales?

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

JANUARY 18, 2019

Build messages around real-world customer scenarios with emphasis on WHAT buyers are trying to accomplish in those scenarios and WHY each is important to their success. Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme.

Positioning 113

Positioning Differentiation Workshop Messaging 113

UX Planet

JANUARY 16, 2024

Different people have contrasting interpretations of the visual and messaging guidelines. Consistency usually goes beyond visuals; it extends to every aspect, from messaging to customer interactions. To avoid the mess, you need to spend time and create a message you want to deliver to your audience.

Branding 96

Branding Product Research User Testing Data Visualization 96

280 Group

FEBRUARY 23, 2021

Competition : Closing of feature gaps, increased market share, creating differentiation. Proper positioning and messaging are a must to provide understanding of product benefits and competitive differentiation. User adoption : Usage of features, reduction in support calls, ease of use, satisfaction metrics.

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. Messaging is the dominant app on mobile, driving consumer interest in this channel.

Reporting Tools 216

Reporting Tools Research Software User Testing Customer Experience 216

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Intercom, Inc.

JULY 29, 2020

Differentiating storytelling and personality in content is key for a few reasons. For example, a definitional post on in-app messaging will take a different approach than a post that seeks to impart an opinion or a new insight on the way in-app messaging should be done.

Data Visualization 271

Data Visualization Branding User Testing Customer Feedback 271

Userpilot

OCTOBER 6, 2022

A FAB statement is a kind of sales message that promotes the features, advantages, and benefits of a product to the customers. Identifying the links between features, advantages and benefits also helps to differentiate the product for different target markets. That’s exactly what Userpilot does with the empty state message.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Feedback 97

Intercom, Inc.

AUGUST 17, 2021

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. Using clever features like outbound messages , banners , product tours , and more, you can provide customers with the help they need before they have to contact your team.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. And we’re not alone. Communicates the voice of the customer.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Intercom, Inc.

JANUARY 24, 2023

Market All business messengers had become homogenised, we needed to differentiate. Users have rising expectations for premium-grade messaging software, similar to the apps they use every day: Whatsapp, Messages, and Slack. Customers Mature brands want deep visual customisation, so that Messenger feels native to their business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Intercom, Inc.

FEBRUARY 6, 2019

Following a significant project to better define our target customer segments, we now have clear, differentiated goals for each of those segments – as well as a deeper understanding of each segment’s needs and behaviors – to align our marketing strategy and activities around. Get super targeted with your messaging.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

280 Group

MAY 12, 2021

After coming to a conclusion about what a product will be and how it will answer a market need, the Product Manager works closely with the Product Development team to determine what features will not only make the product differentiated and marketable, but are feasible to develop.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Amplitude

FEBRUARY 1, 2021

A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences. Your product positioning should focus on what differentiates your product from those competing products or services. Choose Post-launch KPIs That Gauge Product Usage.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. The parity product market is driven by price differentiation.

User Testing 98

User Testing Product Research Feedback Software Research Software 98