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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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Executive’s Guide to Digital Transformation and Monetizing IoT [White Paper]

TSIA

To provide this overview, we’ve created this white paper, “Executive’s Guide to Digital Transformation and Monetizing IoT,” designed specifically to help executives of traditional manufacturers make informed decisions for the good of their companies in the new age of IoT.

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Work, the Future, and familiar names

The Product Bistro

A major part of my early research on this was reading a lot of papers, white papers, articles, and just general digging into the topics related. A few months into the research I found some consistent sources of information. Some names that came up over and over.

Naming 195
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Insider Guide to Accelerating Product Investment Outcomes [Downloadable Ebook]

Dragonboat

Read the white paper to learn the basics and framework of responsive portfolio program management. What is portfolio management? How did innovative companies use Responsive Portfolio Management to step ahead of their competition?

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Use Cases for Apache Cassandra®

In this white paper, discover the key use cases that make Cassandra® such a compelling open source software – and learn the important pitfalls to avoid. There’s a good reason why Apache Cassandra® is quickly becoming the NoSQL database of choice for organizations of all stripes.

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How Moneyfarm Cultivates Features That Matter

Split

Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools. Download this free case study to discover how they simplified tasks that were previously either entirely impossible or really expensive.

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy Contact Product Management University to see how product portfolio management can make it easier for your organization to meet its strategic and financial goals without the stress, redundancies and inconsistencies of managing every product.

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Should UX Designers Be Doing Research or Should That Be Left Only To UX Researchers?

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: ‘Should UX designers be doing research or should that be left only to UX researchers?’

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A Match Made in Heaven: UX Research and Product Led Growth

Our white paper, A Match Made in Heaven will give you a deep understanding of what exactly product led growth is, why it is so successful, and the UX tools you can use to understand your customers needs in order to build a product they love.

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The Value of a User Experience Platform For Product Managers

This white paper will go through each step of the product management process and explain how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will show you how a UX research platform can help you un

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Monetizing Analytics Features

Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.

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How Banks Are Winning with AI and Automated Machine Learning

Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges. In this white paper, we cover: The landscape of common AI use cases -- across every line of business and function in a bank.

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Embedded Analytics: A Force Multiplier for Business

You’ll Learn: How businesses drive revenue with analytics How organizations save on development costs and resources How embedded analytics compares to traditional BI platforms and similar tools Download this white paper and learn how embedded analytics is a force multiplier for business across many industries.

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7 Questions Every App Team Should Ask

You’ll learn: The seven requirements to include in your analytics evaluation How enhancing your analytics can boost user satisfaction and revenue What sophisticated capabilities to consider, including predictive analytics, adaptive security and integrated workflows Download the white paper to learn about the seven questions every application team should (..)

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The Essential Guide to Analytic Applications

Read more on: How embedded analytics is transforming product roadmaps How to add value to your software with predictive analytics Common mistakes to avoid when presenting data Download the white paper to learn about the essential guide to analytic applications.