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The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The easiest way to think about the difference between these two is to think of them as inbound and outbound. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Product Marketing.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. Create compelling content to help generate leads.

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4 Azure Load Balancer Metrics to Monitor

eG Innovations

Use SYN packets (Packet Count, SYN Count) metric to understand TCP connection attempts to your service.

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6 Great Resources to Learn about Social Selling

Roy Madden

All of these activities overlap with a bunch of other trends that people have been buzzing about: sales enablement, employee advocacy, personal branding, social media marketing, content marketing, inbound marketing, and more.[link]. The Future of Selling – white paper from Ogilvy & Mather. What did we miss?

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Product Management and Value Chain Analysis

All About Product Management

The primary value chain online activities are as follows: Inbound Logistics: Data feeds (RSS, XML, CSV…), ad slots, business pain, keyword research, availability of community tools (e.g. Marketing and Sales: SEO/SEM, Selling website space (jobs, ads, sponsorship…), offering ‘must have’ information (news letters, white papers, case studies.).