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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

Customers may still buy individual modules but your odds of increasing the number of products on the sales contract goes up because each product is positioned relative to the strategic value of the portfolio (which mirrors the customer’s strategic priorities). PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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Overcoming Bad Product PR

Product Management University

Overcoming bad product PR comes down to generating enough positive product PR, both internally and externally, to drown out the bad. Once they begin to experience success and you have the positive sound bytes, publish them internally to create positive momentum. Follow these six steps.

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The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

All of the skills in this book can be applied to both positions, but it is important to understand how we view them, as some skills will be more important depending on how the roles are defined. Product Messaging, including Positioning, Features and Benefits and Unique Selling Proposition (USP). Product Marketing.

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Customer Value, Underperforming Products, Product Demo Objections and More

Product Management University

Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback. Using White Papers to Generate More Quality Leads. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management. Top 3 Culprits of Underperforming Products.

Demo 100
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Feedly is hiring a VP Marketing

Roy Madden

Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process.