The Product Coalition

MARCH 6, 2019

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. B2C products on the other hand do not require dedicated hand-holding.

B2C 60

B2C B2B Customer Experience Enterprise 60

NextBigWhat

MAY 20, 2019

Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat.

B2C 75

B2C Startups Management Management 75

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. In a B2C product?—?conversion If you fail?—?you

B2C 60

B2C B2B Feedback Software User Testing 60

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook, This isn’t true.

B2C 60

B2C User Testing B2B Product Research 60

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. It’s funny—in our industry, we tend to think about B2B as radically different from B2C. Tweet This.

User Testing 232

User Testing Customer Feedback Customer Experience B2C 232

AB Tasty

SEPTEMBER 6, 2019

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven.

B2C 45

B2C Strategy Article 45

Mind the Product

APRIL 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here's what they learned.

B2B 199

B2B Strategy B2C Product launches 199

Lenny Rachitsky

JANUARY 16, 2024

Figma -> FigJam) Hitting more expensive tiers Raising prices Reactivation ARR Reactivated logos Reactivated users Churned ARR Churned logos Contraction ARR Reduced seats/usage Downgrading tiers Stopped using additional products B2C/consumer equations Consumer businesses make a software product for individual consumers. Faire, Pachama).

User Testing 123

User Testing B2C Outbound Feedback Software 123

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

The Product Coalition

NOVEMBER 14, 2023

We’re a non-profit, but design and technology-wise we operate more with a B2C mindset because our founder comes from the B2C world (he created Shopzilla, which he later sold to become TikTok). I can usually immediately tell if they have an eye for B2C design that matches what I’m looking for. Here’s what I look for: 1.

User Testing 123

User Testing Startups B2C Product Research 123

Haines-Group

JANUARY 26, 2024

and its B2C counterpart at 5.7%. In the quartile of products that have the lowest churn rates the average is about 3% for both B2B and B2C, which means the best of the best have churn rates even lower than that. Meanwhile, products in the highest churning quartile suffer rates of 7.2% for B2B products and 9.7% That’s a lot of bleeding.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Mind the Product

DECEMBER 15, 2021

Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. [.]

B2B 165

B2B B2C Product Management Product Manager 165

TSIA

JANUARY 4, 2018

Here’s a look at what the world of B2B (business-to-business) can learn about improving customer survey response rates from B2C (business-to-consumer) companies.

Customer Satisfaction 40

Customer Satisfaction B2C B2B Customer Experience 40

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mironov Consulting

FEBRUARY 7, 2024

as well the language of development/design (process, analysis, technology) How director roles are different from individual contributors, and which might be the best fit for different folks How B2B/enterprise companies (and therefore product management) is different from B2C companies.

Airlines 52

Airlines B2C Government Banking 52

Product Management Unpacked

JULY 11, 2019

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

Education 217

Education Automotive B2C Product Management 217

airfocus

NOVEMBER 20, 2023

Discover the key differences in product management for B2B and B2C, and explore how the right tools can streamline your process. Struggling to manage your B2B product effectively? This article will help you pick the right tool to enhance your team productivity.

B2B 52

B2B B2C Product Management Product Manager 52

Mironov Consulting

MARCH 15, 2024

Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

280 Group

AUGUST 3, 2023

In addition to offering instruction on best product management techniques, the 280 Group Playbook has pre-filled examples to help guide product managers and teams and is offered with the choice of either B2B or B2C examples.

Product Management 156

Product Management Product Manager Certifications Product Research 156

Product Management University

MAY 24, 2021

This is where B2B and B2C product management completely diverge. As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. Tier 2: Department Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Userpilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Mind the Product

MARCH 11, 2020

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be. I’ve been at Eigen for seven months and I’m hugely impressed with the whole team here.

Research Software 106

Research Software B2C Artificial Inteligence Data Visualization 106

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Business of Software Conference

JUNE 15, 2023

with Brennan Dunn In this NEW talk from BoS Europe, Brennan Dunn demonstrates how both B2B and B2C companies are dynamically repositioning their offerings and achieving tangible results.

Research Software 52

Research Software B2C B2B Data Visualization 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter. Today, our air quality app is used by hundreds of thousands each day by users around the world.

Data Visualization 86

Data Visualization Research Software Reporting Tools User Testing 86

Userpilot

FEBRUARY 7, 2024

B2C companies tend to have higher trial conversion rates but lower customer lifetime values. B2C vs B2B B2C companies like Netflix and Amazon Prime tend to have higher conversion rates on trial subscriptions — 93% and 73% respectively. The average conversion rate for SaaS companies varies between 18.6%

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Intercom, Inc.

MAY 13, 2022

Useful for brands both large and small – as well as for B2C and B2B marketers – leads are vital to a business’ growth and sustainability, but many companies struggle with how to generate solid, actionable customer leads. . What is the difference between a lead and a prospect?

B2C 118

B2C Advertising Customer Experience B2B 118

AB Tasty

MARCH 3, 2024

One good thing though is to separate B2B and B2C visitors if you can, since B2C transaction values are statistically bigger and less frequent. There’s not much to do about this except know it exists. Setting them apart will limit these problems. What does this mean for AOV?

Software Review 52

Software Review Systems Review B2C Technical Review 52

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. This time, it’s personal.

B2C 221

B2C Customer Experience B2B Branding 221

ProductBoard

FEBRUARY 25, 2020

Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential.

Enterprise 98

Enterprise B2C Technology 98

280 Group

SEPTEMBER 13, 2022

Whether you’re in a B2B space or a B2C space, when working with the end user, always be an advocate for them. I’ve spent 20 years in Product, mostly in manufactured goods, and now in software. I’ve learned that “product” is defined very differently from one company to another, but the foundation is the same.

Automotive 156

Automotive Product Management Product Manager User Testing 156

Intercom, Inc.

APRIL 30, 2018

If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require.

B2C 214

B2C Research Software User Friction User Testing 214

Business of Software Conference

JULY 14, 2021

In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. .

B2C 75

B2C 75

Mixpanel

NOVEMBER 8, 2021

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. But there’s nothing like cold, hard data to tell you when and where there’s a dropoff. Suffice it to say I’ve seen the power of data in plenty of contexts. I couldn’t recommend it higher.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Product Management University

MARCH 30, 2023

In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on. Marketers generally answer that question by dividing potential customers into groups based on shared characteristics. Segmenting a B2B market is much simpler because there are fewer variables.

B2B 130

B2B Marketing Customer Experience Healthcare 130

TryMyUI

AUGUST 3, 2022

This interaction can be between B2B and B2C by using digital technologies. As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies.

Customer Experience 52

Customer Experience B2C B2B Research Software 52