280 Group

AUGUST 4, 2019

Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base. Market Analysis, Business Cases and Profit and Loss Investigation. Customer and Market Research. Writing Marketing Requirements Documents (MRDs).

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

280 Group

NOVEMBER 25, 2019

The product operations role gives you a great chance to learn about customer behavior, how to conduct market research, and how to manage the product management tool set. If you are falling short on market research, create a research project for yourself and build up your market knowledge.

Weak Development Team 245

Weak Development Team User Testing Certifications Research Software 245

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

The Product Coalition

JANUARY 25, 2021

You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more.

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Product Solving

JUNE 10, 2020

“Good product managers create leveragable collateral, FAQs, presentations, white papers. You can do market research, creating a report that shows where the industry is headed in the next 5-10 years which helps you pitch product changes to your executive stakeholders.

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Dashboard 52