The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 141

User Testing Product Research Product Marketing Customer Experience 141

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Product Management University

MARCH 30, 2023

Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Vertical industry segmentation allows you to tie the stakeholder messaging to strategic issues that are prevalent in each industry segment. Where Does Vertical Market Segmentation Come In?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

OCTOBER 11, 2023

In addition to functionality, you’re highlighting the fact that all your products reside on a common platform and the associated benefits that come with it. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

280 Group

MAY 25, 2020

Without knowing the Positioning you want your product to take, its Value proposition to customers, and how you will Message these things, you don’t have a path to market success. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible? Proceed to Messaging. Learning to Box.

User Testing 296

User Testing Product Research Research Software Differentiation 296

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

280 Group

SEPTEMBER 20, 2021

The “spray and pray” method — sending your message out to a wide audience and crossing your fingers that a portion of them will be interested — is ineffective and often a waste of money. And what if your messaging doesn’t address the needs of either buyer? Brad is turned off by marketing speak —he wants just the facts.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

Product Management University

OCTOBER 23, 2023

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

280 Group

MARCH 2, 2021

In working with the sales and marketing teams, many organizations have a Product Marketing Manager that works more closely with these teams, while others have the Product Manager taking on this responsibility. You can think of the differentiation as “inbound” vs. “outbound.”.

Webinar 296

Webinar Outbound Product Management Product Manager 296

Innovatemap

NOVEMBER 4, 2020

Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. Positioning and Messaging: Then, update your messaging. Your key differentiators, benefits and value props may have changed.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

280 Group

FEBRUARY 23, 2021

Competition : Closing of feature gaps, increased market share, creating differentiation. Now, let’s discuss the seven reasons that contribute to why products fail. #1: 1: Product Doesn’t Solve the Right Problems. Product Management is frequently described as Inbound Marketing. Prevent this pitfall.

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

280 Group

SEPTEMBER 16, 2021

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Unlike ( primary competitive alternative ), our product ( statement of primary.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Customer Experience 75

Userpilot

NOVEMBER 19, 2022

However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. What is product service management?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. With an increase in the number of SaaS platforms, it’s become increasingly difficult to differentiate your product.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). By Tremis Skeete , for Product Coalition Getting the product right and ready before launch is critical for digital product businesses.

User Testing 119

User Testing Startups Customer Experience Reporting Tools 119

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. 3 tips for a successful product launch plan. Will it increase engagement with our products, and therefore reduce churn?

Product launches 170

Product launches User Friction User Testing Customer Experience 170

280 Group

SEPTEMBER 17, 2019

Become an expert not only in your market and products, but also in your actual discipline. Whether you do Product Management, marketing, product marketing or even finance you need to become incredibly good at it so that everyone knows you are a master of your trade. Tips to start. Volunteer. Get certified.

Strategy 201

Strategy Product Management Product Manager Reporting Tools 201

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

User Testing 98

User Testing Product Research Feedback Software Research Software 98

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Product Management University

JULY 7, 2020

B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?

B2B 165

B2B Marketing Product Management Product Manager 165

bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Userpilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ The answers to this question can also help you refine your product positioning , differentiation, and messaging.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Amplitude

FEBRUARY 1, 2021

Positioning starts with understanding the target audience(s) for your product. A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences. Sit down with sales reps, and help them tailor their selling approach to your new product.

Product launches 111

Product launches Strategy User Testing Product Research 111

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Product Management (Focus on the User).

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Product Management University

NOVEMBER 2, 2021

We all want salespeople to willingly use positioning that comes from corporate and/or product marketing so that our value message is delivered with high impact and consistency. Simplicity is also the easiest way to differentiate. . “All about us” positioning is a monologue, not a conversation.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Outline identified customer pain points and adjust your messaging.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. This means that whatever they work on isn’t always aligned with customer or market needs.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Cut anything that doesn’t contribute to that message.

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Demo B2B User Friction Customer Experience 130

Userpilot

FEBRUARY 25, 2024

Your customers not only pay subscriptions longer but are more likely to purchase additional products. A seamless and frictionless experience can differentiate a company from its competitors, which can be a decisive factor for customers when choosing between similar products. Resource center for self-service support.

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104