Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions
Johanna Rothman
JUNE 21, 2023
Enterprise product developers often have “preferred” or ideal Buyers. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. (Consultants do this all the time when they sell workshops. Often, senior management is the Buyer.
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