Johanna Rothman

JUNE 21, 2023

When the User is also the Buyer, as in a mass-market product, they might ask you for features. Not all mass-market Buyers are also users. If you create a mass-market product, you can choose when and as much access as you want. Here are my definitions: Buyers have the money to make a purchase decision for a product.

User Testing 92

User Testing Customer Feedback Customer Experience Differentiation 92

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the thing.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

The Product Coalition

FEBRUARY 27, 2023

Learn about how consumer companies compete for control of portions of markets by launching variants that customers love. Continue reading on Product Coalition »

Differentiation 116

Differentiation Marketing Branding Product Marketing 116

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. You have a product that addresses user needs in a certain market. Solving Market Problems.

Marketing 130

Marketing Healthcare Differentiation B2B 130

Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. Innovation helps keep your products relevant and competitive against other companies in your industry, while strategic planning and market research can open up new doors.

Marketing 59

Marketing Roadmap Differentiation Product Research 59

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. ” Similarly, a product strategy is NOT a marketing plan. But those actions still need context.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

The Product Coalition

JANUARY 24, 2023

Ways you can innovate and make your digital products stand out. Continue reading on Product Coalition »

Differentiation 108

Differentiation Strategy Branding Product Marketing 108

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Mixpanel

NOVEMBER 9, 2020

More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. That means that BI analysis and visualizations can cover a wide swath of data on any facet of your business, whether from Finance, Marketing, Human Resources, or Product. Ready to get started?

Data Visualization 111

Data Visualization Differentiation Analytic Tools User Testing 111

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. Key Takeaways: A product strategy and a go-to-market plan are two distinctly different, yet very much coordinated planning tools.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? It gives you a way to identify your value propositions to differentiate. ??????????? Eventually they run out of cash and shut down. If only books on product management had labels that say “pre-PMF” or “post-PMF”. For that you can start your community.

User Testing 132

User Testing Books Product Marketing Marketing 132

Messages that Matter

DECEMBER 5, 2018

Do you wonder why your latest marketing campaign didn’t generate enough good leads? A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. After all, marketing is done in public. Or why too many sales opportunities stall or result in no decision? All you have to do is […]

Differentiation 40

Differentiation Marketing 40

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 111

Education Marketing Weak Development Team Advertising 111

Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

280 Group

APRIL 13, 2023

The customer base for challenger banks is expanding tremendously, thus creating potential for market share. However, it also tells us the market is becoming increasingly crowded and competitive. Potential of New Entrants Into the Industry A company’s power is also influenced by the force of new entrants into its market.

ChatGPT 348

ChatGPT Research Software Banking Product Research 348

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

280 Group

APRIL 1, 2020

Product Management is the perfect role, because we look at what does the market need, how can we fill that need and how do we get it out there in the market. It was a great training ground and I learned how to work with manufacturing, engineering, and marketing multi-functional teams. That was like getting a second MBA.

Analytic Tools 200

Analytic Tools Data Visualization Marketing Product Management 200

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

Product Management University

OCTOBER 16, 2023

It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. This is what differentiates you more than anything. Since this series is all about ripple effect, let’s look at the strategic ripple effect of strong portfolio positioning.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Product Management University

DECEMBER 5, 2023

It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult. It’s things like combatting price erosion for core products, being first to market instead of last, stemming declining market share, etc.

Demo 130

Demo Differentiation Reference Consulting 130

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. If you’re managing products in silos that means you’re looking at customer needs in silos, building products in silos, marketing products in silos…you get the drift.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Messages that Matter

FEBRUARY 3, 2019

You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? What affect does it have on marketing? Lack of differentiation is one of several common, costly symptoms of poor positioning. It creates market confusion, which means your marketing isn’t noticed.

Differentiation 40

Differentiation Positioning Marketing 40

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 141

User Testing Product Research Product Marketing Customer Experience 141

Messages that Matter

SEPTEMBER 10, 2019

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […].

Differentiation 40

Differentiation B2B Positioning Marketing 40

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 143

Education Marketing Weak Development Team Advertising 143

Dragonboat

FEBRUARY 3, 2023

Building an outcome-focused marketing roadmap is crucial for any business looking to achieve specific goals and drive success. But why is this differentiator so important? What sets apart a regular marketing roadmap from an outcome-focused one?

Roadmap 52

Roadmap Marketing Differentiation Strategy 52

B2B Product Management

JANUARY 18, 2024

It can be used as a competitive differentiation. Do a before/after video and use it for marketing. Use analytics to go deeper where customers spend more time than needed. Identify and fix those gaps. Lastly, go through the onboarding process yourself on behalf of the customer.

Customer Experience 40

Customer Experience Marketing Strategy Data Visualization 40

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. My answer would be yes, definitely. Here’s why. Common B2B Feedback Traps.

User Testing 118

User Testing Customer Feedback Feedback Software Marketing 118

Innovatemap

AUGUST 14, 2019

We're all familiar with the concept of product-market fit, but what about founder-market fit?

Differentiation 58

Differentiation Marketing Product Marketing 58