Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 141

User Testing Product Research Product Marketing Customer Experience 141

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 162

User Testing Product Marketing Marketing Customer Experience 162

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Certifications Management 52

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

The Product Coalition

FEBRUARY 27, 2023

Learn about how consumer companies compete for control of portions of markets by launching variants that customers love. Continue reading on Product Coalition »

Differentiation 116

Differentiation Marketing Branding Product Marketing 116

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

JANUARY 24, 2023

Ways you can innovate and make your digital products stand out. Continue reading on Product Coalition »

Differentiation 108

Differentiation Strategy Branding Product Marketing 108

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 111

Education Marketing Weak Development Team Advertising 111

Mixpanel

NOVEMBER 9, 2020

More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse. Ready to get started?

Data Visualization 111

Data Visualization Differentiation Analytic Tools User Testing 111

Product Management University

OCTOBER 11, 2023

In addition to functionality, you’re highlighting the fact that all your products reside on a common platform and the associated benefits that come with it. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

OCTOBER 16, 2023

It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. This is what differentiates you more than anything. Build your portfolio and product positioning with that goal in mind and you’ll nail it every time.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Give the Market What It Wants!

B2B 165

B2B Marketing Product Management Product Manager 165

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. Where to get started.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 117

User Testing Document Product Marketing Marketing 117

280 Group

MAY 25, 2020

Think of it as the “Marketing MVP”. These “MVP” elements are foundational to strategy and absolutely critical to the product’s ultimate commercial success. Without knowing the Positioning you want your product to take, its Value proposition to customers, and how you will Message these things, you don’t have a path to market success.

User Testing 296

User Testing Product Research Research Software Differentiation 296

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 143

Education Marketing Weak Development Team Advertising 143

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Customer Experience 75

280 Group

FEBRUARY 23, 2021

What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Failure is falling short of the strategic Objectives & Key Results (OKRs) metrics set for the product. 1: Product Doesn’t Solve the Right Problems. . #1:

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

Marketing 100

Marketing Certifications Differentiation B2B 100

Innovatemap

AUGUST 14, 2019

We're all familiar with the concept of product-market fit, but what about founder-market fit?

Differentiation 58

Differentiation Marketing Product Marketing 58

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

OCTOBER 23, 2023

It Starts With Product Management Product management consistently does discovery at a level that makes them more knowledgeable holistically on the markets and customers than all other disciplines.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. No-code tools are making complex tasks simple, such as building in-app product tours. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Here are the top trends to watch out for.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

280 Group

MARCH 29, 2020

New online version of our flagship Optimal Product Management and Product Marketing course supports continued training and career advancement for Product Managers everywhere. 280 Group announced today availability of a new offering, Online Optimal Product Management and Product Marketing (Online OPM).

Customer Experience 272

Customer Experience Travel Differentiation User Testing 272

280 Group

MARCH 2, 2021

Who does what and how do we go about making decisions in this new, product-focused environment? The two groups your Product Managers are likely to work with most closely are your engineering/development and sales and marketing teams… Cue the role confusion. Sales and Marketing teams. Understand Your Stakeholders.

Webinar 296

Webinar Outbound Product Management Product Manager 296

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Product Management (Focus on the User).

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Also, check how it fits into your product vision.

User Testing 98

User Testing Product Research Feedback Software Research Software 98

Product Management University

AUGUST 3, 2021

For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers. Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios. Product Management 2.0 – The Maturation of B2B Product Management.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

280 Group

SEPTEMBER 20, 2021

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. In marketing speak, this is called “ market segmentation.” Brad is turned off by marketing speak —he wants just the facts. What Is a Persona?

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295