The Product Coalition

FEBRUARY 27, 2023

Learn about how consumer companies compete for control of portions of markets by launching variants that customers love. Continue reading on Product Coalition »

Differentiation 116

Differentiation Marketing Branding Product Marketing 116

The Product Coalition

APRIL 27, 2020

Co-branded Card Issuance, Explained?—?I Program Design According to a recent TechCrunch report , technology giant Google seems to be working on rolling out its own co-branded payment card. Globally, co-branded cards are increasingly getting traction with many major brands and fin-tech firms coming out with their own co-branded cards.

Branding 78

Branding Reporting Tools Banking Customer Experience 78

Intercom, Inc.

DECEMBER 4, 2018

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. Customize your Help Center’s header text to match your brand. After that date, the old reports will be deprecated.

Customer Experience 99

Customer Experience Differentiation Onboarding KPIs Customer Feedback 99

Roman Pichler

JANUARY 31, 2023

Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. Business Goals Outcome-based : The desired business benefits, the company’s reason for investing in the product, are clearly described, for example, revenue, brand equity, cost savings.

Vision 222

Vision Differentiation Download Branding 222

NextBigWhat

DECEMBER 5, 2021

You can’t be a brand with just using stock imagery, and it goes the same for product. 99% of entrepreneurs in CPG fail because they don’t build a BRAND, even if they had a good product. After helping launch 11 brands in the last 18 months, I’ve put together a Modern Day Brand Ingredient List.

Branding 52

Branding Differentiation Messaging Customer Experience 52

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. While their socially oriented purpose was commendable, the company faced hurdles in value delivery across their business model, product offering, and brand differentiation in a rapidly changing market.

Roadmap 127

Roadmap Healthcare Reporting Tools Software Review 127

Product Management University

FEBRUARY 12, 2024

That credibility is often what differentiates you in the end. It’ll tarnish our brand.” Competitive Differentiation The lead story here is not a feature comparison matrix. It was easy for salespeople to understand, internalize and repeat in their own communication style. Our sales numbers backed it up! It seems cheesy.”

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

280 Group

SEPTEMBER 16, 2021

Place/Distribution : Market research will help define where and how to sell your products, whether in brand-specific stores, on your company’s website, through third-party retailers, through a sales force, or through some other channel. Again, Product Managers can use processes to differentiate their value compared to the competition.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Product Management Unpacked

MAY 13, 2020

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools 173

Reporting Tools Research Software Technical Review User Testing 173

280 Group

MAY 12, 2021

McElroy wrote a groundbreaking memo , which articulately described the role and responsibilities of “Brand Men.” In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. The Modern-day Product Manager.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Pragmatic Marketing

MAY 23, 2017

Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? The key is to create long-term extensibility for your brand. How do you differentiate yourself? So you will need to keep your skills fresh and nurture your relationships.

Branding 70

Branding Product Research Roadmap Customer Experience 70

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

UX Planet

JANUARY 29, 2024

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

Wireless 86

Wireless Travel Branding Differentiation 86

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. 60% of consumers say they’ve purchased from a particular brand solely based on its services. Personalized experiences are becoming the industry standard 71% of consumers expect personalization from brands.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

User Testing 98

User Testing Product Research Feedback Software Research Software 98

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. This trend gets at a central truth: we like hearing stories.

Data Visualization 271

Data Visualization Branding User Testing Customer Feedback 271

Alchemer Mobile

FEBRUARY 14, 2023

When customers don’t hear back from organizations after sharing requested feedback, it destroys relationships, brand, and trust,” said Alchemer CEO David Roberts. Alchemer Workflow helps brands visualize and build continually closing feedback loops.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 76

User Testing Product Research Research Software Data Visualization 76

280 Group

FEBRUARY 1, 2022

As a Product Manager, you should continue to watch the market and analyze competitive offerings, then look for ways to differentiate your product from the others. Revenue starts decreasing, and you may notice new market entrants have products with new ways to satisfy the customers need, or differentiating features your product lacks.

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? What is different, special here? will you leverage?

Reporting Tools 208

Reporting Tools Analytic Tools Development Data Visualization 208

Pragmatic Marketing

MAY 23, 2017

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand.

Branding 70

Branding User Testing Marketing Airlines 70

Intercom, Inc.

JUNE 22, 2021

It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Roman Pichler

MARCH 14, 2023

The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. Is your product still sufficiently differentiated ? To capture the product strategy, you can use my product vision board. Competition : Are your competitors launching new products or features?

Product Strategy 295

Product Strategy Strategy Vision Product Research 295

The Product Coalition

AUGUST 23, 2023

A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues. A greater purpose builds loyalty and trust amongst otherwise fickle consumers.

Weak Development Team 131

Weak Development Team Technical Review Customer Experience Customer Feedback 131

Alchemer Mobile

JANUARY 21, 2021

At this point, thousands of retailers have implemented some sort of buy online, pick up in-store (BOPIS) strategy, and consumers have come to expect it from big and small brands alike. By eliminating third-party variables like shipping carriers, brands can gain more control over the entire customer experience.

User Testing 182

User Testing Customer Experience Customer Feedback Research Software 182

Business of Software Conference

JULY 19, 2023

As this week sees the release of the Barbie movie starring the fabulous Margot Robbie (and Ryan Gosling) BoS is going pink for the day to celebrate this iconic brand and – more importantly – the savvy business model behind it.

User Friction 98

User Friction Customer Feedback Advertising Differentiation 98

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

UX Planet

FEBRUARY 19, 2024

Superpower #4 Differentiation and Competitive Advantage Articulating the why behind a product sets it apart from competitors and positions it as unique and valuable in the eyes of users. This resonates with users who share the values of sustainability, fostering loyalty and long-term engagement.

UX 52

UX Differentiation Customer Experience User Experience 52

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? With a top-level CX strategy, the entire customer journey becomes distinctly you—distinctly your brand.

Education 52

Education Customer Experience Data Visualization Advertising 52

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. The problem is not your differentiation. What’s your differentiated value?

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

The Product Coalition

AUGUST 8, 2023

The product or services you provide should have a uniqueness that differentiates your business from others. This may help in branding the business with ease and less difficulty. Create a Brand Essence After you choose a name for your business, the next step is to create an identity for your brand.

Banking 105

Banking Government Finance Naming 105

Mixpanel

MARCH 11, 2024

When I started moving into different roles at Mode, I left the blog to become more of a typical place for product releases and other corporate and brand content. “I think the silly blog posts [we did at the beginning of Mode] actually were more helpful than we probably gave credit for because they were some differentiation.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Roman Pichler

AUGUST 11, 2020

Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.

Vision 299

Vision User Testing Research Software Product Research 299

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. How will it differ from competing offerings?

Product Research 263

Product Research Technical Review Feedback Software Research Software 263

Userpilot

FEBRUARY 25, 2024

It also enhances customer experience and boosts customer satisfaction , which are priceless for reducing churn and building brand loyalty. Reducing friction fosters product and brand loyalty. Reducing friction helps increase product adoption and improve free-to-paid conversion rates. This has a detrimental impact on most businesses.

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. This translates into higher customer satisfaction and brand loyalty. Consequently, it can differentiate your product in the market and give you an edge over competitors. Second, it gives insights into the competitive landscape.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104