September, 2018

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Future Founders, Here’s How to Spot and Build in Nonobvious Markets

First Round Review

Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.

Marketing 110
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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. Those who have stood out to me as particularly customer-centric have had two qualities in common. The first quality is about laying foundations and the second is about finishing touches. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software.

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Sprint Planning Tips for Product Owners

Roman Pichler

Come Prepared. Make sure you carry out the necessary prep work prior to the sprint planning meeting. Be clear on what you want the sprint to achieve, ensure that the product backlog is appropriately refined (or groomed) , and have its high-priority items ready. This is necessary for the following two reasons: First, if you start sprint planning without a properly prepared product backlog, you are likely to perform backlog and planning work in a comparatively short, time-boxed meeting.

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Your Teams Don’t Talk with Customers Enough?—?Here is an Easy Fix

Product Management Lessons from the Trenches

Your Teams Don’t Talk with Customers Enough - Here is an Easy Fix Do you ever feel like your teams don’t have the pulse of the market? Like they don’t get enough time with real users/customers? Especially the product and marketing teams focused on building products that people will love and on communicating to customers in a way that will resonate?—?

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

Seth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, price, or because our literature sucks. It’s like they’ve never heard the phrase: ‘The selling starts when the customer says NO.’. Do you see how this thinking takes you exactly nowhere? Bottom Line – It’s like a marriage.

B2B 185
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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This is where having a solid customer engagement strategy comes in. Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? Those days are over.

Messaging 202
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When Innovation Programs Fail by Brant Cooper

Mind the Product

When Brant Cooper typically speaks to innovation practitioners, he usually tells them to “stop innovating”. He says this because they typically fail to define what they mean by the word innovation. At #mtpcon San Francisco, he helped product practitioners to understand what innovation is, why innovation programs fail, and how we can help to change the conversation.

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Creating a Sustainable Continuous Discovery Practice at CarMax [Case Study]

Product Talk

Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). I’m excited to share another one with you today. This case study is about a team at CarMax that I just finished working with. You’ll see that they already had good discovery skills before I worked with them, and that allowed us to really dive deep into what it means to be a continuous discovery team.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Business Leaders look to Product Culture

bpma ProductHub

By Bruce McCarthy – I was completely wrong about the Business of Software conference.

Events 391
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Scope Creep

The Product Bistro

In my more than two decades of product management experience, with many different engineering and development organizations. Regardless of how great the teams are/were, there are always slips in schedule. I am puzzled by this. Even when with a great team, populated with hugely talented, and highly productive engineers, programs take longer than planned.

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Product Management University

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. We also look at driving more revenue from existing solutions and avoiding reactive product decisions and the relationship between portfolio managers and product managers.

Vision 113
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How Custom Bots can reshape your entire sales cycle

Intercom, Inc.

In many ways, how we do business today is a model of efficiency and convenience – people come to our websites and we sell to them. That interaction is increasingly being conducted over live chat , and at Intercom, we strive to make those interactions as personal as possible. As this mode of business has evolved, however, there are two unavoidable facts that we sometimes prefer to ignore.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Relationship Goals: How to Resolve the Tension Between Product Management and Sales

Mind the Product

Product managers have a unique view on what’s happening across the business, provided the relationships are working well. They work at the intersection of the User Experience, Business, and Technical teams, and have the opportunity to tap into the collective knowledge of these teams, in addition to their own interactions with the market. Source: Martin Eriksson, Mind the Product.

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Product Management: A Field Where There is Great Power in Saying ‘No’

Product Management Unpacked

I sat in a meeting about business strategy recently and one of the pieces of advice I gave the leadership team was that strategy was a lot about deciding what we were not going to do – what we were going to say ‘no’ to. It was actually funny because I said it almost without thinking about it. For me, after nearly three decades of helping employers and as a consultant helping companies on product strategy and strategic issues of all kinds, the ability to focus – and decide what not to do – is ess

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Leverage the Product Research Roadmap

The Product Guy

Politics will always be a part of the product manager job. You will need to manage your “reputation” in the organization. You will need to be a peace keeper. You will need to say “maybe later” without making people mad. You will be challenged by other people and you will need to hold your ground while not making people mad. The PM role is one of the hardest roles to do at an “A” level because: It’s a broad role.

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Product Management Transparency

The Product Bistro

Transparency – (noun), an image, text, or positive transparent photograph printed on transparent plastic or glass, able to be viewed using a projector. If you are as old as I am, you remember printing your powerpoint slides to transparency film to be used on an overhead projector during presentations. It was a dark time. However, […].

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.

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Portfolio Product Manager Responsibilities

Product Management University

To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role? There are portfolio product manager roles, but all product managers share responsibilities for the portfolio. There are things you do to your products for purposes of customer retention and then there are things you do to your products in conjunction with other products to form solutions.

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The 3 core skills to master real-time selling

Intercom, Inc.

For a long time, many companies had only one way to capture visitors to their website: contact forms. Lengthy lead forms became the lifeblood of modern customer acquisition. But more and more businesses are starting to ask, why do we make people fill out forms just to talk to us? Why aren’t we trying to connect and speak with them when we have their attention?

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#mtpcon comes to Singapore in 2019!

Mind the Product

Mind the Product started with a simple premise – that by coming together as a community we can all learn from each other, become better product managers, and improve our craft. We started with just 25 people in the back room of a London pub, but have quickly grown that product community to over 155 cities around the world. In 2012 we wanted to connect all those communities and share even bigger lessons, so we started a conference in London.

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IoT Framework for Product Managers

Daniel Elizalde IoT Blog

In this post, I present an IoT framework to help Product Managers tackle the complexity of IoT products. This framework provides an easy-to-follow structure to uncover requirements at each layer of the IoT stack, including business decisions, technical decisions, and more. Product Management for an Internet of Things product can be very daunting and confusing, even for […].

Framework 117
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LLMOps for Your Data: Best Practices to Ensure Safety, Quality, and Cost

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

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Building a Product doesn’t Guarantee Success

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. > What is the best career advice you received as you entered product management? To win over my team. When I was first starting out, I had “Steve Jobs Syndrome”. I saw myself as the all-knowing hero who was going to have the best ideas about what to build. This mindset led to a lot of struggles with my development team.

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UX Observations

The Product Bistro

During a calorie laden splurge for lunch, I stopped in at the local Five Guys franchise. While waiting for my grilled gut-bomb (which was delicious) I watched the Coke Freestyle machine. It was an illuminating experience. The machines weren’t new to me, having seen a couple in the past, I figured out what I wanted, […].

UX 170
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Three Ways to Get Better At Selling Products You Have

Product Management University

It’s easier to sell products that don’t exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don’t have. Here are three ways to get better at selling products you have and grow revenue faster. Identify the target buyers that benefit most from your current products – as is. Determine the market dynamics that are most influencing those buyers and communicate how your tactical products help them meet the market-imposed strate

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Break point: Product engineers and the pursuit of speed and safety

Intercom, Inc.

As engineers, one of the fundamental things we have to learn is the extent to which we can break things – how do we get the right balance between shipping safely and shipping fast? Before I joined Intercom, I thought of shipping as somebody’s else concern – I built things, but other people shipped them. It was a slow process, requiring a full team merging branches and deploying to production.

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Use Cases for Apache Cassandra®

There’s a good reason why Apache Cassandra® is quickly becoming the NoSQL database of choice for organizations of all stripes. In this white paper, discover the key use cases that make Cassandra® such a compelling open source software – and learn the important pitfalls to avoid. From understanding its distributed architecture to unlocking its incredible power for industries like healthcare, finance, retail and more, experience how Cassandra® can transform your entire data operations.

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Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. So I’d dig a little deeper to find out what they really needed, and it was often a return to the first principles of their value proposition and business model.

Roadmap 148
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Fundamental Attribution Error: Why You Make Terrible Life Choices

Nir Eyal

There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a full three hours. Fifteen minutes into the movie, the hero and villain are facing off for the first time when a lady bursts into the theater. Trying […]. The post Fundamental Attribution Error: Why You Make Terrible Life Choices appeared first on Nir and Far.

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Product Process Approaches and Insights

The Product Guy

It’s time you took your product management processes to the next level. Join us as we learn how from product management expert, Jordan Bergtraum.