Intercom, Inc.
MARCH 15, 2022
In today’s market, customers expect personalization. Marketers are quick to understand the value of personalization: one report revealed that a whopping 99% of marketers say that personalization advances their customer relationships. So how can you create more personalized and engaging marketing campaigns?
Alchemer Mobile
SEPTEMBER 3, 2021
In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.
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Intercom, Inc.
SEPTEMBER 29, 2022
By implementing in-product messaging – the secret ingredient your customer engagement tech stack is missing. But by adding a modern messenger to your tech stack, your team can automatically deliver timely, targeted, and personalized messages in the moment, when your customers are primed to take action. The bottom-line result?
Product Management University
SEPTEMBER 4, 2023
Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Userpilot
JUNE 9, 2023
Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Why should you segment customers to send in-app messages?
The Product Coalition
MARCH 3, 2024
Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Personalizing messages to your priority accounts. That’s where your data comes in.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
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Identify the stakeholders who are in-market for your products/services. Create content and messaging that compels decision-makers to act. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Target and reach your highest-value prospects.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. Most of the tools that are used place emphasis on delivering product features, not about solving the customers pain points. The value proposition tool is the answer to all the aforementioned questions.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
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Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Multichannel and omnichannel marketing are not the same. A roadmap for those who want to transition from multichannel to omnichannel marketing. Today’s consumers have evolved.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
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