280 Group

JANUARY 15, 2019

As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback. Customers are sensitive about sharing information, especially given recent rulings that prioritize privacy above all. So if a customer actually wants to share feedback and tell a brand how they feel, that data is the holy grail.

User Testing 273

User Testing Customer Feedback Customer Experience Feedback Software 273

The Product Coalition

JANUARY 5, 2019

Learn to live without fear of technical debt, and learn the best way to pay it down As a PM, tech debt is the sort of thing that constantly looms over you. It’s always there, and it follows you around like a bad penny. Tech debt is all of the little things that aren’t quite right about your product behind the scenes. It’s all the workarounds that you’ve found to quickly make the product look and behave the way that it does.

Reporting Tools 140

Reporting Tools Customer Experience User Testing Product Management 140

Lead on Purpose

JANUARY 7, 2019

Another key element of a successful product management organization is creating trust with your teams, the teams you work with to build your products.

Product Management 178

Product Management Product Manager Management Management 178

Alchemer Mobile

JANUARY 17, 2019

Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers.

User Testing 276

User Testing Branding Customer Feedback Customer Experience 276

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

Roman Pichler

JANUARY 8, 2019

See the Rewriting Effort as an Opportunity to Innovate. A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the product is still needed—be it to generate revenue, support other revenue-generating products, or automate business processes and increase productivity.

Product Research 215

Product Research Customer Experience User Testing Analytic Tools 215

Mind the Product

JANUARY 24, 2019

MVP is a phrase that startup people love to throw around. It’s an acronym that can be used as a weapon. Everyone believes their vision is really the Minimum Viable Product. You can use the phrase to batter your colleagues’ ideas. You can simply declare “it’s not really minimum” if you want to do something less than their vision, or declare “it’s not really viable” if you want to do more!

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User Testing Weak Development Team Customer Experience CTO 188

The Product Guy

JANUARY 10, 2019

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

Information 144

Information Product Management Product Manager Management 144

Lead on Purpose

JANUARY 14, 2019

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) do.

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Vision UX Engineering Marketing 247

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Product managers are tasked with tracking market changes and competition to ensure market fit and product evolution are competitive, and then delivering feedback based on learnings to the rest of the product stakeholders—but they don’t h

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

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Product Management University

JANUARY 27, 2019

There are many cases where salespeople are forced into giving presentations before adequate discovery has been completed. Here are a few sales presentation techniques that will yield valuable buyer motivations without formal discovery meetings. The Playbook: The best sales presentations are the ones that create a relaxed environment for the buyers. The more relaxed they are, the easier it is for salespeople to uncover their real buying motivations and communicate stronger value propositions.

Presentation 113

Presentation Product Research B2B Workshop 113

Intercom, Inc.

JANUARY 22, 2019

Between 40% and 60% of people who sign up for a free trial of your software will never convert. What are you doing with the leads that don’t convert right away? If your answer is “nothing,” you’re leaving money on the table. By instituting a lead nurturing campaign sequence, you can guide those prospects through your buying cycle, from the moment they enter their email address on your website, to successful adoption of your product and beyond.

User Testing 186

User Testing Customer Experience Customer Feedback Feedback Software 186

Mind the Product

JANUARY 29, 2019

As a recovering product manager turned executive coach, I’ve found that there’s actually quite a bit of overlap between building and launching successful products and supporting individuals in gaining self-awareness and building leadership skills. In both worlds, it’s critical to understand the system, have a solid strategy, be able to provide ongoing support, and measure results.

Feedback Software 176

Feedback Software Weak Development Team Leadership User Testing 176

The Product Guy

JANUARY 15, 2019

How to distinguish what you should build from what’s reasonable to build. This discussion will cover validating problems with data, constructing hypotheses, and prioritizing what to test first. In a recent live stream from one of our mentors of The Product Mentor , Taya Page, lead a conversation on this topic. We are always looking for more product mentors from all around the world.

Definition 141

Definition Construction Enterprise Product Research 141

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Analytic Tools

Lead on Purpose

JANUARY 29, 2019

As you progress on the journey of building great teams, you create the vision, build a strong foundation of trust and motivate your team to reach beyond what they thought they were capable of doing.

Development 210

Development Vision Marketing Product Management 210

Alchemer Mobile

JANUARY 15, 2019

Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume. It can take months to set up a first version and years to get it right as sorting through feedback from different customer segments is difficult, especially as the size of your customer base grows.

User Testing 138

User Testing Customer Feedback Feedback Software Analytic Tools 138

Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. The Playbook: Make It More About the Buyer – Way More! Your products have no relevance until you can tell buyers why they need them — in their language!

Positioning 113

Positioning Differentiation Workshop Messaging 113

Intercom, Inc.

JANUARY 25, 2019

We’re conditioned to think from an early age that exciting things are the best. That attitude can extend to engineering, too. When trying to solve a problem with software, it can be tempting to build an exciting, complex solution. But that unnecessary complexity can lead to even more complicated issues. At our event Building Intercom in Dublin, I argued that when it comes to building software, we should avoid excitement and embrace boring.

Reporting Tools 168

Reporting Tools Research Software Weak Development Team User Testing 168

Advertiser: Revenera

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Reporting Tools

Mind the Product

JANUARY 22, 2019

As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. As a product manager I’m always looking for signals and patterns, and evaluating what early trends could mean for my products, and now for product practice. Noticing early indications of patterns of behavior can help product managers to plan ahead and work specific questions into their learning roadmaps.

Research Software 166

Research Software Product Research User Testing Data Visualization 166

The Product Guy

JANUARY 3, 2019

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

Product Management 140

Product Management Product Manager Management Management 140

Product Management Unpacked

JANUARY 28, 2019

“Growing up in the 1970’s, I watched The Bionic Woman and Charlie’s Angels. They became my female role models and heroines – strong, intelligent problem-solvers who used their feminine skills to their advantage,” says Kate Hare, Chief Product Officer at Photobucket, to Women 2.0 , a media and tech industry leader in gender equality. Today, young women aspiring to launch into Product Management roles have more than fictional heroines to look up to.

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Technical Cofounder Product Management Product Manager Management 106

Sachin Rekhi

JANUARY 9, 2019

Product management is fundamentally a leadership role in that you are ultimately responsible for leading a product development team to deliver a compelling product that resonates with your customers. The vast majority of what I've personally learned about leadership comes from Jeff Weiner , who I watched lead LinkedIn as CEO over the 4 years I spent there.

Feedback Software 125

Feedback Software User Testing Customer Experience Software Review 125

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

Artificial Inteligence

Ask Benny

JANUARY 1, 2019

Why I don’t write long specifications. From Waterfall to Agile In the dark ages we all worked in waterfall. We planned everything months ahead of time. We had to write very detailed requirements in advance, review them and plan accordingly. It resulted in slow reaction to changes and many obsolete requirements. With the move to agile and the preference of working software over comprehensive documentation (see the agile manifesto) there is less demand for such long specifications.

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Product Research Agile Software Review Definition 115

Intercom, Inc.

JANUARY 8, 2019

Picture this: You’re a designer with a handful of years experience under your belt. You’ve cut your teeth on a few big launches and earned your stripes as a solid “mid level” product designer. Like many designers, you’re curious and ambitious. You look to the future and ask yourself, where do I want to be this time next year? What about in five years?

Leadership 152

Leadership Customer Experience Vision Positioning 152

Mind the Product

JANUARY 1, 2019

It’s a new year, and while the date changing on a calendar doesn’t really have some magical power, it is a nice reminder to slow down and reflect. Many of us will think about the personal goals we want to achieve this year, our businesses will be setting plans and strategizing how to make this year the best one yet, and we’ll be looking at what behaviors in ourselves we might want to change ( no really, I AM going to eat healthier this time!

Product Research 163

Product Research Research Software Books Definition 163

The Product Guy

JANUARY 20, 2019

Being a Product Manager is never clear, and never simple. It’s easy to have projects we love, but what happens when the worst, most convoluted project gets dumped in your lap? This talk goes over things you can do to stabilize a project while staying sane. In a recent live stream from one of our mentors of The Product Mentor , Felix Sargent, lead a conversation on this topic.

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Enterprise Product Management Product Manager Management 140

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Miro

JANUARY 7, 2019

Reading time: 8 minChris Messina on building and scalingproducts that matterA conversation about sharing, succeeding, and diversityWhen you’re starting a new project, developing an idea, or founding a company, it’s easy to think you need to keep everything to yourself—including your knowledge, your code, and most other things. For a lot of people, this seems […].

Blog 109

Blog Development 109

Brian Balfour

JANUARY 24, 2019

Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Why? Because they've done the exact opposite of what most do for product and feature launches.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Ask Benny

JANUARY 1, 2019

Why I don’t write long specifications. From Waterfall to Agile In the dark ages we all worked in waterfall. We planned everything months ahead of time. We had to write very detailed requirements in advance, review them and plan accordingly. It resulted in slow reaction to changes and many obsolete requirements. With the move to agile and the preference of working software over comprehensive documentation (see the agile manifesto) there is less demand for such long specifications.

Product Research 107

Product Research Agile Software Review Definition 107