Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the organization and establishes the criteria by which you want to be held accountable.

Branding 165

Branding Product Marketing Marketing Product Management 165

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. While there is a key set of skills that every great product manager has, each specific role comes with its own demands, challenges and priorities.

Enterprise 204

Enterprise Startups User Testing Product Research 204

The Product Bistro

AUGUST 29, 2020

A topic that often comes up is where to find new product managers, and often people with certain titles are mentioned. But there are other important or more important) considerations.

Product Management 221

Product Management Product Manager Management Management 221

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

Vision 299

Vision User Testing Research Software Product Research 299

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

280 Group

AUGUST 11, 2020

What is Product-Led Growth? If you keep up on the latest Product Management best practices, you’d have a hard time missing the bustling discussion around Product-Led Growth, or “PLG” as it’s termed. PLG is among the fastest-growing practices for companies and products at all lifecycle phases. Like many fast-moving forces, it also threatens to disrupt the status quo for so many companies in the way they have managed their growth via traditional marketing and sales teams and programs.

Webinar 296

Webinar Research Software User Testing Customer Experience 296

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

User Testing 246

User Testing Finance Customer Feedback Feedback Software 246

Product Management University

AUGUST 3, 2020

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics. These elements are important parts of the story, but they still beg the question, So what? The Playbook: Customer Testimonials: The Wheel That’s Missing.

Customer Experience 246

Customer Experience Product Research Workshop Framework 246

Mind the Product

AUGUST 4, 2020

Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology. According to PWC’s research, it’s predicted that ML and AI technologies will contribute about $15.7 trillion to global GDP by 2030.

Artificial Inteligence 248

Artificial Inteligence Reporting Tools Research Software Product Management 248

The Product Bistro

AUGUST 28, 2020

It has been a while since I have picked up pen and drafted a post, but I came across a Tweet last week that really made me pause and think. As a Product Mentor, I've seen these career paths to Product Management: – Business Analyst – Product Marketer – Software Engineer – Visual/UX Designer – Project Manager What was your path?

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Product Management Product Manager Management Management 195

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280 Group

AUGUST 4, 2020

Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role. But which program should you choose?

Analytic Tools 248

Analytic Tools Research Software Reporting Tools Data Visualization 248

Intercom, Inc.

AUGUST 19, 2020

One of the most finite resources we have is time. And as an Executive Assistant, one of my top priorities is to ensure my leaders not only have enough time in the day, but are able to be effective, efficient, and productive. Helping them accomplish this isn’t an easy task, but it’s fundamental to their success. Allow too many meetings to pile on to their calendar, and they face some serious hydration and bladder issues.

Reporting Tools 260

Reporting Tools Presentation Books Leadership 260

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. The Apptentive community has been on the front lines of the changes to mobile product management, and as a result, has been eager for content to advance their skills.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

The Product Guy

AUGUST 3, 2020

Addressing the gap between understanding of product manager and customer — a great motivator to become one. Watch and learn more from product management expert, Tanya Koshy.

Product Management 183

Product Management Product Manager Management Management 183

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Mind the Product

AUGUST 25, 2020

I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality. Lately, I’ve been thinking a bit more about a [.]. Read More.

Startups 246

Startups Enterprise Roadmap Product Management 246

The Product Coalition

AUGUST 10, 2020

Data?—?Is it the product manager’s best friend? Data: information , especially facts or numbers , collected to be examined and considered and used to help decision-making, or information in an electronic form that can be stored and used by a computer In my previous article , I’ve talked about the similarities between the product manager and the intelligence officer.

Data Visualization 169

Data Visualization User Testing Analytic Tools B2C 169

280 Group

AUGUST 24, 2020

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management? I started my career in the technology space. I had a computer engineering background and my first industry experience was as a Software Engineer building financial products from a technology perspect

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Banking Feedback Software Product Management Product Manager 229

Intercom, Inc.

AUGUST 12, 2020

Today we’re announcing Intercom’s biggest ever launch, with more than 20 new features built to ensure you can provide prompt, personal support without sacrificing power or efficiency. These new features come in the midst of an epic revolution in the way business is being conducted. Multiple industries are suddenly forced to move operations online, and support teams are at the forefront of this transformation – battling every day to deliver excellent, fast customer service, while facing an unprec

Data Visualization 249

Data Visualization Reporting Tools Customer Experience Customer Feedback 249

Advertiser: Revenera

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.

Reporting Tools

Product Management Unpacked

AUGUST 28, 2020

Discover what's behind this year's outstanding cohort.

Product Management 237

Product Management Product Manager Management Management 237

The Product Guy

AUGUST 16, 2020

It’s easy to take notice of your failed features, but don’t lose sight of those initial successes, you may be missing some big opportunities. Watch and learn more from product management expert, Amin Bashi.

Product Management 183

Product Management Product Manager Management Management 183

Mind the Product

AUGUST 3, 2020

In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. Studying high-performance teams is important, but one must understand what the right things to replicate are. His key points include: Customer Understanding Product Portfolio Investment Decisions Product Innovation and Lifecycle Process [.].

Product Management 230

Product Management Product Manager Management Management 230

The Product Coalition

AUGUST 16, 2020

I’m sure you all know that, but knowing and doing are very different things. Here is a quick guide on when and how to let go. SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 166

User Testing Customer Experience Customer Feedback Product Strategy 166

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

Artificial Inteligence

First Round Review

AUGUST 4, 2020

There's a long list of most frequently-cited skills for becoming a successful entrepreneur. One that rarely makes the list is effective writing. Upstart CEO Dave Girouard pens this thoughtful case for the importance of strong writing in the startup world — and his tips for leveling up.

Startups 145

Startups 145

Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology. She wonders how do we design tools that complement rather than overwhelm our innate humanity.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Strategyzer

AUGUST 27, 2020

We are excited about the popularity of Testing Business Ideas. One of the main reasons we wrote the book was to get beyond just a list of experiments. Simply running a bunch of experiments to see what happens will create an illusion of progress. This can actually hinder your efforts in de-risking the business idea. Matching an experiment to the type of risk in your business strategy is still difficult for teams to grasp at the very beginning, but with some help, you can pick it up in no time.

Testing 143

Testing Books Strategy 143

The Product Guy

AUGUST 20, 2020

Empathy is an indispensable skill that product managers can utilize to get deeper understanding of user needs, gain better alignment among stakeholders and build high performing teams by cultivating a culture of collaboration and respect. In a recent live stream from one of our mentors of The Product Mentor , Tauheed Ahmed, lead a conversation on this topic.

Enterprise 179

Enterprise Customer Experience Product Management Product Manager 179

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Mind the Product

AUGUST 7, 2020

In this MTP Engage Manchester talk, Randy Silver (a freelance product consultant) takes us on a journey of discovery, with dragons, giants and better decisions. He explains to us the true meaning of product and discovery, while showing us how to use discovery more effectively to help in our jobs as product people. His key [.]. Read More. The post Here Be Dragons – Product and Discovery, by Randy Silver appeared first on Mind the Product.

Product Research 230

Product Research Consulting User Testing Customer Feedback 230

The Product Coalition

AUGUST 7, 2020

The rise of flexible job roles, digital tech careers and more freelance opportunities around the world has led more people into working… Continue reading on Product Coalition ».

Product Management 148

Product Management Product Manager Management Management 148

Jay McBain

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.

B2B 143

B2B Customer Experience Marketing 143