January, 2021

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Is it Time to Invest in Redesigning my Digital Product?

Mind the Product

Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase [.]. Read More. The post Is it Time to Invest in Redesigning my Digital Product?

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12 Ways to Reduce Customer Churn

Mind the Product

Marketing brought you leads, your funnel converted them to customers. So why are they leaving? Over the past 5 years, I’ve worked on ways to reduce customer churn in several high profile SaaS companies. I’ve learned that this is a battle that never ends, and there are different strategies to combat it. Customer churn is the number of customers [.]. Read More.

Strategy 202
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Stop Assigning Tasks to People

The Product Coalition

Learn how to succeed as a technology leader after 2020 Continue reading on Product Coalition ».

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Systems Thinking, Part 1: Building Product Resilience to Bypass Disaster

280 Group

In this 3-part series, we will look at how to apply elements of systems thinking to the problems of resilience, sustainability, and leadership in Product Management. When the pandemic hit, many business owners were faced with huge challenges they had no way of predicting. Owners asked themselves, “how do I conduct my business now?” The towering statistics were not in their favor.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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For better products, start with a problem statement

Intercom, Inc.

At Intercom, we believe product managers (PMs) should focus on problems , not solutions. Indeed, our first R&D principle is “Start with the problem.” The secret to shipping successful product, then, is clearly defining for your team the problem that you’re setting out to solve. A great problem statement supercharges product development.

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A Look at the Year Ahead: The Product Talk Roadmap (With a Book Update)

Product Talk

Happy New Year! I am excited to kick off 2021. For the past couple of years, I’ve used my January blog post to give an update on my plans for the year ahead and this year will be no different. You can find previous years’ posts here: 2019 and 2020. I know many of you are anxiously awaiting an update on my upcoming book. You’ll get that. But before we get to solutions, I want to share more of our discovery context for Product Talk, the business.

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The Product Decision Stack – Martin Eriksson

Mind the Product

Martin Eriksson – veteran product leader, and Mind the Product co-founder – presented his “Decision Stack” to ProductTank Lagos. It’s a way of connecting vision to action. Martin says the most common thing he hears from product people is the question “How do we know if we’re building the right thing?” – this fundamentally comes [.].

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How to Prioritize Features and Projects: Here’s the Ultimate List of Prioritization Frameworks

The Product Coalition

With 70+ methods listed, this is the most complete list of prioritization frameworks on the internet with tons of linked resources. This… Continue reading on Product Coalition ».

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6 Products that Successfully Sailed the Storm of 2020

280 Group

Sink or Swim. The COVID-19 pandemic has been a devastating storm for many, as the American economy suffered some big blows (especially for small businesses). Those in the restaurant biz, retail, fitness, and etc. were forced to make major pivots to survive. But some have weathered the storm better than others and sailed out of 2020 with big business and big profits.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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What is “conversational”?

Intercom, Inc.

Our mission at Intercom is to “make internet business personal” – to enable online businesses to foster the same sort of relationships with their customers as “brick-and-mortar” businesses. . The focus on relationships is very intentional – frequent positive interactions encourage loyalty, and loyalty is the bedrock of every sustainable business. .

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How to Create a Loyalty Program for Your App

Alchemer Mobile

It’s common knowledge that loyalty programs work wonders to keep customers coming back time and time again. So, why is this? Mobile loyalty programs work because they: Retain and engage customers better: Gamification through points and achievements keeps people coming back to the app time and time again. Ultimately, when people are more engaged beyond the point of purchase, they’re more likely to stick around.

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Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore

Daniel Elizalde IoT Blog

How do you drive innovation? Welcome to this episode of the Enterprise Product Leadership podcast. My guest today is Geoffrey Moore, a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. […].

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The Power of Mentoring – DeVaris Brown on The Product Experience

Mind the Product

Some of the most successful people we know credit their mentors for making the difference in their careers. We’ve recently heard great talks from the likes of Barry O’Reilly, Marty Cagan, and Gibson Biddle where they talk about having a ‘personal Board of Directors’ But how do you go about getting a mentor and getting [.]. Read More.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How Big Data is Shaping the Future of Retail

The Product Coalition

It’s probably a distant memory but before the technological revolution, shoppers would walk into a retail store and take guidance from salespersons to make purchasing decisions. Salespersons would understand their customers’ needs and preferences and match them with the most suitable products from the inventory. Today, consumers do extensive research before purchase.

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Product Manager Salary [2021 Data]

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager. Interest in product management roles has soared in the past five years. A Google Trends analysis shows that interest in the search term “product manager jobs” has increased by 104% since January 2016 and interest in “product manager salary” by 55%.

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Give your customers best practices, not just FAQs

Intercom, Inc.

Most companies spend huge budgets creating content to get people to sign up to their product. But once a customer signs up, it’s left to a handful of badly written FAQs to help people get the most from the product. It’s no wonder up to 60% of users who sign up for a free trial use a product once and never come back. At Intercom, we believe that providing educational and motivational help content leads to loyal and engaged customers.

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My Top 10 Essays of 2020

Sachin Rekhi

While I can't claim Taylor Swift's level of productivity during the pandemic with two major album releases, 2020 was still a prolific year of writing for me, publishing 18 new essays and remastering 3 existing ones. I thought I'd take a moment to recap the product essays that resonated the most with readers in case you missed any of them. The Top 10 Deliverables of Product Managers.

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.

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Channel Software Tech Stack 2021

Jay McBain

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows, and partner programs, channel software is becoming increasingly critical to a […].

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How to be Bad at Product Development – Josh Mahoney

Mind the Product

Josh Mahoney draws on his experiences of being inspired to solve real problems for real people, and talks to ProductTank San Francisco about the dissonance between that drive to solve problems, and the reality of so many product roles. Surely the way to create great products that solve real problems is very straightforward: Create a better way [.]. Read More.

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Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

OKRs are an amazing tool to drive business success. Starting with OKRs is easy. Doing it right is not necessarily so, and especially with product OKRs that are a unique beast. Here are a few common mistakes to avoid. Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in prod

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The 30 Best Pieces of Advice for Entrepreneurs in 2020

First Round Review

We've rounded up 30 standout, must-share insights from the articles we published over the last year. Read on for the most impactful pieces of advice we heard in 2020 — presented with hopes that you can apply them for whatever's to come in 2021.

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LLMOps for Your Data: Best Practices to Ensure Safety, Quality, and Cost

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

When it comes to making something people want, Hubert Palan always does his homework. With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Frequentist vs Bayesian Methods in A/B Testing

AB Tasty

These terms refer to 2 inferential statistical methods. Debates over which is ‘better’ are fierce - we’ll walk you through the pros and cons. This article was originally posted on AB Tasty as Frequentist vs Bayesian Methods in A/B Testing.

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What I See Coming For The Channel: 2021

Jay McBain

Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].

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Product Leadership is Hard by Marty Cagan

Mind the Product

In this November 2020 #mtpcon Digital keynote, Marty Cagan, author of ”Inspired” and “Empowered”, explains the important role of product leadership in any great product company–and why it’s so hard to get right. Watch the video to see the talk in full or read on for an overview of Marty’s key points: Empower your teams by [.]. Read More.

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Use Cases for Apache Cassandra®

There’s a good reason why Apache Cassandra® is quickly becoming the NoSQL database of choice for organizations of all stripes. In this white paper, discover the key use cases that make Cassandra® such a compelling open source software – and learn the important pitfalls to avoid. From understanding its distributed architecture to unlocking its incredible power for industries like healthcare, finance, retail and more, experience how Cassandra® can transform your entire data operations.

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5 Simple Tips and Tricks to Grow Your Online Business

The Product Coalition

Running an online business is easier than ever before; because of this, it’s also much more complicated than it used to be. The number of competitors is growing exponentially. So, if you want to expand your online venture, there are a few tips you should consider. Before you get started, take note of your current situation. Account for all the variables you need to keep an eye on.

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Unpacking 5 of Atlassian’s Most Unconventional Company-Building Moves

First Round Review

After a 12-year run at Atlassian, Jay Simons digs into how the company's story runs contrary to conventional startup wisdom, unpacking their product-led growth flywheel, reliance on channel partners, strategy for launching new products, and slow-burn enterprise strategy.

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Conversational experiences and customer outcomes: How Typeform creates blueprints for customer success

Intercom, Inc.

Built to help brands connect with their customers in more meaningful ways, Typeform is an interactive survey platform with a vision to create a world of more personal business relationships. Focused on realizing that vision by empowering and supporting their customers is Christine Werner, Typeform’s Senior Director of Customer Success. This is the fifth in a recurring series of articles looking at how modern support leaders are navigating the support landscape as it continues to evolve.