280 Group

MARCH 2, 2021

In working with the sales and marketing teams, many organizations have a Product Marketing Manager that works more closely with these teams, while others have the Product Manager taking on this responsibility. You can think of the differentiation as “inbound” vs. “outbound.”.

Webinar 296

Webinar Outbound Product Management Product Manager 296

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

280 Group

SEPTEMBER 16, 2021

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Unlike ( primary competitive alternative ), our product ( statement of primary.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. 68; Boost Your Product Leadership Power and How to Lead in Product Management , pp. A Brief Guide to this Article.

Vision 299

Vision User Testing Research Software Product Research 299

280 Group

SEPTEMBER 20, 2021

Brainstorming around these questions with your team can not only help you define your product and its place in the market so you can fine-tune your go-to-market strategy , it can illuminate potential gaps or shortcomings in your product offering. Adding a Human Touch.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Feedback Software 98

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Run regular PMF surveys to check if you still have the product-market fit.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

280 Group

SEPTEMBER 17, 2019

Become an expert not only in your market and products, but also in your actual discipline. Whether you do Product Management, marketing, product marketing or even finance you need to become incredibly good at it so that everyone knows you are a master of your trade. Tips to start. Volunteer. Get certified.

Strategy 201

Strategy Product Management Product Manager Reporting Tools 201

Roman Pichler

OCTOBER 6, 2020

Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market. Reviewing their products will tell you if your product is still sufficiently differentiated. If so, which actions are appropriate?

Product Research 263

Product Research Technical Review Feedback Software Research Software 263

280 Group

APRIL 28, 2019

To ensure proper product backlog management, it’s best to clearly define and validate a product strategy. It will help develop an appropriate product vision. Product strategy usually involves positioning, market opportunities research, target customers, competitors’ analysis, etc.

Research Software 275

Research Software Feedback Software User Testing Customer Experience 275

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. Des: But not in conflict.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

bpma ProductHub

FEBRUARY 4, 2018

Engages in market-sensing activities to determine the future of the product. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Converts market data into requirements for engineering. Communicates the voice of the customer.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

ProductPlan

JUNE 5, 2020

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. product manager, product owner, product marketing, etc.)

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. But it also sets the stage for a parallel strategy that doesn’t sacrifice short-term wins. This means you’ve only got so many swings at the plate to get a big bet right.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

280 Group

MARCH 24, 2019

Simply put, being weak in this area can spell disaster for your product. 280 Group offers powerful training in this area both through our in-person Optimal Product Management Training , or through our online learning experience, the Certified Product Manager Online Course.

Product Research 257

Product Research Data Visualization Customer Feedback Research Software 257

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

Marketing 100

Marketing Certifications Differentiation B2B 100

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 111

Education Marketing Weak Development Team Advertising 111

280 Group

JUNE 18, 2019

For a Product Manager, these goals can typically be defined in three broad categories: Delivering the right value to our customers. Having differentiation against our competition. For each category, the Product Manager must determine what are the most important key performance indicators (KPIs) to track.

Data Visualization 267

Data Visualization Customer Feedback Reporting Tools Product Management 267

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

280 Group

DECEMBER 3, 2020

In 2021, Product Managers who can provide these seamless experiences that both “just work” out of the box, and can be accessed from multiple touchpoints will be able to differentiate their products in a space that promises to become crowded. 280 Group is the world’s leading Product Management training and consulting firm.

Webinar 250

Webinar Data Visualization Fractional CTO Analytic Tools 250

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.  There's similar math, though, to translate product capabilities/features into customer money stories.

User Testing 59

User Testing Customer Experience Reporting Tools Technical Review 59

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. How to prepare for a user interview, all the way to sharing the results with your team.

User Testing 122

User Testing Customer Feedback Customer Experience Data Visualization 122

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. The innovators are the product managers tasked with the incredibly challenging job of finding product/market fit for a brand new product.

User Testing 164

User Testing Customer Experience Analytic Tools Product Research 164

Product Management University

OCTOBER 10, 2023

I guess that shouldn’t be a surprise since everything revolves around the products. My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

280 Group

JANUARY 7, 2020

Since most of your customers today are using smartphones, wearables, or digital assistants in the home like Alexa, they expect to be able to interact with their various digital services and products from anywhere. What’s surprising is how few products do this well. The post Product Management in 2020: New Year, New… Products?

Data Visualization 240

Data Visualization Artificial Inteligence Analytic Tools Product Management 240

280 Group

NOVEMBER 11, 2019

At 280 Group, we developed an entire course on People Skills for Product Managers and Product Marketers which we conduct for private clients. Although having a baseline knowledge of everything is important to a product manager, having deep expertise is what sets you apart: it is your key differentiator.

Strategy 136

Strategy Product Management Product Manager Webinar 136

Product Innovation Educators

JANUARY 13, 2020

We often think product and marketing are very separate, but the first P is Product. Customer interaction with your product is critical to your business’s success. Product marketing specifically is connecting your product with your market and your market with your product.

User Testing 84

User Testing Product Research Marketing Research Software 84

BrainMates

MAY 28, 2019

The Implement phase to build the designed solution and takes it to market. Product Strategy and Lifecycle Management : how to monitor and increase the return on investment after launch, including: Product performance : to monitor leading indicators to ensure the business gets benefits from the customer experience with the product.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

280 Group

JULY 8, 2019

Some issues your team may face if their product manager is weak in conducting Competitive Analysis: Lack of great marketing collateral that highlights your product positioning. Lower close rate against competition from salespeople unable to articulate differentiation. Competitors taking market share.

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

The Product Coalition

JANUARY 4, 2021

In a way, once you are set on your target market , the level you are at is no longer for you to decide. You need to understand the market and act accordingly. The key to understanding which level you are at lies in understanding where your differentiation is?—?at Each level requires a different marketing strategy.

Education 143

Education Marketing Weak Development Team Advertising 143