Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. It’s a needle in a haystack.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

Product Research 130

Product Research Demo Document B2B 130

Messages that Matter

SEPTEMBER 10, 2019

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […].

Differentiation 40

Differentiation B2B Positioning Marketing 40

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Evaluation criteria. Download the Forrester Report here.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Aim for a more eloquent feature set on the big obstacles, as these can be the things that differentiate your solution.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Product Management University

SEPTEMBER 15, 2020

But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. B2B Best Practice: Addressing Market Needs. It also helps you differentiate with a strategic value story that’s crafted around quantifiable customer outcomes.

Marketing 130

Marketing Healthcare Differentiation B2B 130

Haines-Group

JANUARY 26, 2024

Software/ SaaS While overall software suffers a relatively low average churn rate, the rate differs between B2B software at 4.5% Part of that difference is due to the fickle nature of consumers, but about 40% of the differential is due consumer’s higher involuntary churn. for B2B products and 9.7% That’s a lot of bleeding.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Userpilot

JUNE 17, 2022

Such criteria could also be sources of adjacent features or product innovation to further solidify differentiation. The post How B2B Product Managers Can Align with Sales On The Product Roadmap appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Gainsight

OCTOBER 3, 2019

The business-to-business (B2B) industry has recently undergone a massive evolution. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. Differentiate your business with CX. Website optimization. What is this company selling?

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? There is a science to getting products in the hands of B2B customers and critical strategies to execute. Now that would be a differentiator.

Weak Development Team 122

Weak Development Team Differentiation B2B Customer Experience 122

280 Group

MAY 25, 2020

You may find that the technology person is focused on getting specifications on the box, while the marketing person drives toward the value proposition, and the salesperson comes up with points of competitive differentiation. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible? Proceed to Messaging.

User Testing 296

User Testing Product Research Research Software Differentiation 296

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Product Management University

AUGUST 3, 2021

The convergence of software, hardware and services has forced traditional companies to find creative ways to differentiate what’s now a commodity. Product Management 2.0 – The Maturation of B2B Product Management. All things cloud and/or mobile. Related Articles. Out with Product Marketing 1.0 and In With Product Marketing 2.0.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

280 Group

JULY 16, 2018

.: not Relevant , Differentiated , or Credible to the target market. Of course, there is more than one way to approach this, but here I’ll describe an approach that I’ve found particularly effective with B2B companies: The Steps. Relevant, Differentiated, Credible. Want to hear more? About the Author.

B2B 45

B2B Marketing Reporting Tools Product Research 45

280 Group

NOVEMBER 9, 2023

Imagine a marketing team who can clearly differentiate between a user and a buyer. Through these roles he has extensive experience leading development teams and software as a service (SaaS) solutions in a B2B environment.

Research Software 194

Research Software User Testing Development Team Review Customer Experience 194

TSIA

JANUARY 6, 2023

Over the next few years, customer experience will surpass price and product as the most important differentiator in business-to-business (B2B) organizations. It’s safe to say that prioritizing customers’ experience is essential to organizational success and growth. This is where experience-led growth comes into play.

Customer Experience 59

Customer Experience Differentiation B2B 59

Userpilot

FEBRUARY 25, 2024

Example: Customers come to every B2B email marketing tool expecting it to have an email builder. When brainstorming features for your roadmap, aim to prioritize these because they are what will differentiate you from competitors and contribute to better customer retention. A good example is incorporating AI capabilities into your tool.

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Experience Customer Feedback 105

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Companies with decades of industrial hardware success often have trouble adapting their standard operating procedures to digital offerings. Pricing based on customer value is mostly outward-looking. [6]

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

The Product Guy

AUGUST 13, 2020

Being a product manager in a B2B service company, the question was particularly difficult to answer. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . B2B type of business will focus on different KPIs than B2C type of business.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Mind the Product

SEPTEMBER 2, 2019

B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand. But in the B2B world, the way companies go to market introduces the potential for various feedback biases that every product manager and marketer needs to understand.

User Testing 118

User Testing Customer Feedback Feedback Software Marketing 118

The Product Coalition

MARCH 23, 2022

This consideration is especially true in B2B and B2B2C environments. While the use of the framework is evident at the execution stage, it is equally applicable during business prioritization to identify product-market fit, competitive differentiation, and strategic alignment. I will also do away with the notion of a “Product.”

Framework 120

Framework Reporting Tools Technical Review Systems Review 120

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). Key Drivers of Digital CS in 2023 Increased Competition: With the increasing number of B2B SaaS companies in the market, competition has become fierce.

Data Visualization 59

Data Visualization Analytic Tools Research Software Customer Experience 59

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 137

Enterprise Customer Feedback Data Visualization User Testing 137

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The post Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role appeared first on Proficientz - Product Management Training for B2B.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen. As companies scale, they often cannot satisfy customer needs equally well.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The post Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role appeared first on Proficientz - Product Management Training for B2B.

Magazine 100

Magazine Healthcare Product Management Product Manager 100

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. A startup focused on differentiation should consider methodologies where customer experience, time to market, etc.

Startups 127

Startups Fractional CTO Technical Review Software Review 127

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. Are product revenue and profitability goals a good metric or are they counterproductive? The trouble starts when you have multiple products that target the same exact markets and customers.

Differentiation 100

Differentiation B2B Vision Naming 100

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. They do this in two important ways: Justification: In B2B SaaS, you’re stressing “bottom line” results that can be achieved by applying your product’s features to solve a particular problem. But SaaS has changed that.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Innovatemap

OCTOBER 25, 2023

The State of B2B Advertising, hosted by LinkedIn and Right Percent AI, GTM and Sales Happy Hour , presented by Bearworks and Parameter Ventures “Tech Week is so unique because you can walk into any room and there are founders, CMOs and developers from every industry, building vastly different products,” said Ashley.

Customer Feedback 52

Customer Feedback Feedback Software User Testing Events 52