Resources

Modernizing Workloads with the Cloud: How to Improve Performance & Reduce Costs

Datadog

By modernizing and shifting legacy workloads to the cloud, organizations are able to improve the performance and reliability of their applications while reducing infrastructure cost and management. In this eBook, learn best practices on planning a successful migration, monitoring containerized applications in Azure, and monitoring PaaS and serverless applications in Azure.

How to Create Stunning Typography With the Corel Type Tool Kit

Download this free eBook to learn how you can create stunning typography, using the basics, such as placing text, to advanced controls like ligatures, variable fonts, effects, tracking, range kerning, and everything in between. Learn how to: Use Character Control to add variety to your font styles. Use Paragraph Control to manage spacing, alignment, justification and more.

Capitalize on Digital Opportunities: From Transformation to Optimization

UserTesting

According to Forrester, organizations that have successful digital transformations and continued optimizations demonstrate a strong focus on how their overall experience meets the needs of their customers and employees. With this free resource from UserTesting, see how other organizations drive successful digital products, services, and experiences by doing things like: Prioritizing multichannel experiences.

Mitigating Risk in Digital Product Development

UserTesting

As a product leader, mitigating risk in your digital product development is one of your highest priorities—and likely what’s keeping you up at night. Reworks. Missed launch dates. Failed products. Churn. Wasted sprints. These are costly scenarios product leaders must try to avoid. Add to that the competitive need to get a product to market fast and you’ll find product teams shortening their sprint cycles, relying on minimum viable products, and most shockingly, forgoing customer feedback altoget

How to Use Customer Feedback for Business Growth

“Feedback is the breakfast of champions.” - Rick Tate. Customer feedback is a crucial element of every product-led growth company: it helps product managers prioritize, build, and sustain their products while working towards business growth. That being said, many product teams still struggle with collecting reliable feedback and generating actionable insights from it to identify the problems and opportunities.

How to Get Promoted – Climbing the Product Management Ranks

Glassdoor ranks Product Manager as Top 10 on their 2022 Best Jobs in America list. The earning potential of a Product Manager, a big factor on this ranking, boasts a median base salary of $125,000+. While there are more than 41,000 Product Managers currently employed in the U.S. today, only a scant group will move up the ranks to achieve that coveted leadership level.

Optimize Your Product Team to Win in the Market

According to research from Harvard Business School, of the 30,000+ new products introduced every year, 95% fail—and it’s often due to poor product management. The benefits of improving the product team significantly impact your organization’s bottom line. How can you boost your team’s performance and help mitigate the risk of product failure? Double down on skills.

Customer Preferences: How Community Can Deliver a Simplified Experience

Vanilla Forums

Updating and upgrading how you meet customer expectations should be a top priority for any company, and though it might sound like a weighty task, there is an uncomplicated solution: Community. Though we see this as an obvious connector, we realize that not everyone will. So, we have researched what customers truly want in a customer experience, and how community can serve that.

Epic Alignment

How can you drive the thinking on what to develop, why and how to do it — leveraging the insights from both team and stakeholders — all the way from idea to deploy? "Epic alignment" describes four broad approaches that help Product Managers excel.

The 5 Stages of Account-Based Marketing — and How to Win Them All

ZoomInfo

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.

16 Go-to-Market Plays for Your Entire Sales Funnel

ZoomInfo

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

A Strategic Guide to Community Gamification

Vanilla Forums

In Customer Success terms, an engaged customer is one that is immersed in your product. Ideally, they find value and success daily and help other customers to do the same. But how do you encourage engagement? Gamification is a proven solution that can strengthen relationships and loyalty between your Customer Success team and customers. Our eBook explains how, with topics like: What is gamification?

The Ultimate Guide to Executive Recruiting

ZoomInfo

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.

How to Use Visual Product Roadmaps for Better Planning and Results

Product managers (PMs) must gather and analyze product data, create product roadmaps for multiple stakeholders, identify roadblocks, and track a long list of milestones—all while staying on a tight schedule. Using a visual planning tool like MindManager® can make this process a whole lot easier. This step-by-step eBook explains how PMs can use visual product roadmaps to better plan, manage, and deliver on product release plans.

Prioritizing Customer Experience Using SLIs & SLOs: A Case Study from The Telegraph

Datadog

Do you know what’s annoying? Getting constant alerts that something is broken with your product, despite there being nothing wrong. Alert fatigue is a real thing. There was a time when technology managers needed to actively monitor these kinds of granular metrics, but today, these alerts just create distracting noise. Service Level Indicators and Service Level Objectives are now the principal tools for focusing on what really matters.

Should Customer Marketing Align with Customer Success?

Vanilla Forums

With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy. Customer Success teams actively track KPIs and metrics that directly align with customer marketing outcomes. Including a customer marketing foundation to the customer success roster of tasks isn’t adding extra responsibilities, it’s using existing initiatives to win in new ways.

12 Plays to Kickstart Your Recruitment Process

ZoomInfo

Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

Product Research 201: The Intermediate Guide to De-Risking Decisions

Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!