We’re all facing a major paradox. Product teams have access to tons of data these days—volumes more than we’ve ever had before. But the sheer scale of what's available has many of us at a loss for how to best harness it all to measure product success. This situation has become colloquially known as “analysis paralysis.” Overcoming it requires knowing exactly which metrics are the most important to track.

At the end of the day, you’re building your product to meet customers’ needs and solve their problems. What better source of insight into what those are and how they’re changing than your customers themselves? Unfortunately, even the most sophisticated organizations often lack clear strategies and processes for collecting and managing the voice of the customer at scale—or worse, they simply ignore this valuable source of data.

Nowadays, tech teams are adopting certain processes to enable them to deliver better products faster. At the heart of these processes is the idea of continuous development, which encompasses continuous integration, continuous delivery, and continuous deployment. Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on.

Vanilla Forums

As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable. Customer success should be leading the Product Led Growth (PLG) initiative by adding weight to customer feedback, offering actionable, data-driven insights throughout an organization, and better serving customers.

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Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

There are more than 41,000 Product Managers currently employed in the U.S. today. And while no one would disagree that skills development can help Product teams build better products faster, what skills are essential for Product Management success? What level of skills should Product Managers have at each stage in their career? How can Product Management leaders up-level their team’s skill set?

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Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later. The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite?

Explore the basics of Cadence and understand the benefits it can provide to your organization. This whitepaper will dive into a brief history of Cadence, how workflows can be put into practice, and how you can apply Cadence to your data infrastructure.

Datadog

As dynamic, cloud-native environments face increasingly sophisticated security threats, the boundaries between security, development, and operations teams are beginning to fade. Security teams need visibility into their applications, infrastructure, and network, while development and operations teams need the ability to secure the services they own.

Vanilla Forums

Self-Service can be a polarizing topic. Many people think that self-service is a low-end experience and would much rather offer their customers “personalized attention.”. But those in the know understand that self-service is, in fact, a white glove offering. Best-selling author and customer experience thought leader Blake Morgan has put it all down on paper for you.

In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.

Vanilla Forums

In conjunction with Gain Grow Retain, we sat down with some of the most influential Customer Success Leaders out there. Together, Vanilla etched out the State of Customer Success in 2022. What does it look like? How can you prepare? Is your Customer Success team as prepared as they should be? This two-part eBook encompasses all the areas of Customer Success set to change this year.

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Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

Vanilla Forums

What do consumers expect when it comes to CX? Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. To answer this, we surveyed more than 600 consumers from the United States, the United Kingdom, and Australia to gain an understanding of their perceptions of the community experience.

Datadog

In this new product brief from Datadog, you’ll learn how Datadog Serverless Monitoring enables you to visualize your services and their dependencies, gain actionable insights into how the performance of your serverless applications impacts your customers, and tips to monitor the health of your applications in a serverless environment. Download now!

PostgreSQL is one of the most successful open source projects in existence. But each year it becomes harder and harder to get familiarized with the PostgreSQL ecosystem and its new features. Learn 10 rules that will help you perfect your PostgreSQL installation. Download now!

Vanilla Forums

Welcome…to the 7th Edition of Vanilla Forums’ Community Predictions eBook. We sat down with 22 experts to discover what's coming for community in 2022. Together, we worked out ten key takeaways for the coming year. If you run a community, are part of a community, or are debating whether or not to launch one, this eBook is for you. Check out the ten predictions we make for 2022 and prepare your community for the future.