Product Talk
AUGUST 18, 2021
Product discovery is becoming a trendy topic in the world of digital products. Why? What is it? And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery? Product discovery is often defined in comparison to product delivery. We typically define product discovery in contrast with product delivery.
280 Group
AUGUST 23, 2021
Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. Overlap in Roles. There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM).
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Product Management Today Submitted Articles
AUGUST 11, 2021
Aligning stakeholders is a well-known challenge among the Product Manager community. At some point in our careers, we have all struggled with this.
Roman Pichler
AUGUST 17, 2021
Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years. Say I wanted to create a product that helps people become more aware of what and how much they eat.
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
Alchemer Mobile
AUGUST 12, 2021
For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about. And even when we’re at home, we are often looking at our phones while watching TV, cooking dinner, working out, etc. Chances are, you’re reading this on your phone right now.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Intercom, Inc.
AUGUST 4, 2021
Preparing to interview for a new job is challenging. It takes time, energy, and foresight to anticipate what you might be asked. And if you’re like me, you’re probably left wondering afterwards if you said the right things or shared the right examples. . When we’re looking for our next incredible support teammate, we want to set up every candidate to give the best interview they can.
280 Group
AUGUST 23, 2021
Join our upcoming webinar on Friday, August 27th, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? , to learn about the role collaboration more in-depth. Let’s Not Focus on the Eternal Question. For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner?
The Product Coalition
AUGUST 23, 2021
When companies decide to “become agile” they usually don’t have another important question on their agenda. Continue reading on Product Coalition ».
Sachin Rekhi
AUGUST 4, 2021
For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. This has always been a project I've been eager to take on, but I wanted to ensure that when I did, I contributed a novel perspective to the community. So in 2020, I took a survey of all the available product management courses out there.
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Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.
Alchemer Mobile
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must. To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. 1.
Mind the Product
AUGUST 3, 2021
Over the last 15 years, chief product and technology officer, Merissa Silk, has gone from New York media to Australian finance to German fintechs, with a number of stops in between. She joins us on the podcast to talk about what she’s learned along the way, including: Working in different cultures and industries, Influencing executives, [.] Read more » The post Challenges in product – Merissa Silk appeared first on Mind the Product.
Intercom, Inc.
AUGUST 12, 2021
For years, we’ve been following a best-in-breed approach, searching for the very best communication app for each specific need. Could this trend be changing? Few people are better advocates for a unified view of the customer experience than Dan O’Connell. He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner.
The Product Guy
AUGUST 22, 2021
Sometimes it is just too early for product management. Watch and learn more from product management expert, Benny Reich.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
The Product Coalition
AUGUST 10, 2021
Conversion rate optimization (CRO) is key to any marketers hoping to improve their website’s performance and marketing campaigns… Continue reading on Product Coalition ».
Strategyzer
AUGUST 12, 2021
As part of our “What makes a good innovation coach?” webinar , Aya Caldwell (Executive Director for Digital Product at Novartis) shared with us three areas of focus she's constantly working on with her teams to create the right conditions for innovation success.
Alchemer Mobile
AUGUST 17, 2021
Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience. We found that with Apptentive, the Dunkin’ team is able to quickly create meaningful product changes, deploy important communication to customers, and consistently keep a pulse on customer sentiment.
Mind the Product
AUGUST 24, 2021
There’s nothing more useless to a product team than a big backlog. Bringing backlogs to life—making them usable, relevant, and getting value from them—is something that transforms ordinary teams into extraordinary ones. To guide us on how to do that, we asked Jeff Patton, creator of User Story Mapping, to join us on the podcast. [.] Read more » The post Getting started with User Story Mapping – Jeff Patton appeared first on Mind the Product.
Advertiser: Revenera
In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.
Intercom, Inc.
AUGUST 31, 2021
We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. In addition to email, you can now choose from a range of conversational message types – like push notifications, in-product messages, banners – so you can engage and inform your customers in the right place, at the right time, using the channel
Product Management Today Submitted Articles
AUGUST 11, 2021
‘Product’ is not just the final product we ship to the customer (the WHAT), but also the way we ship that to the customer (the HOW).
The Product Coalition
AUGUST 4, 2021
Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. A Product Discovery for a new feature will likely run a little differently to a Product Discovery for an entirely new venture.
Nir Eyal
AUGUST 8, 2021
You have time for everything, even if it doesn’t feel that way. People are always saying “there aren’t enough hours in the day” to get stuff done. And yet research suggests that the average working American has four hours of leisure per day. If we have so many hours to play with every day, why […] The post How to Escape the Vicious Cycle of Distraction appeared first on Nir and Far.
Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase
Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo
Alchemer Mobile
AUGUST 10, 2021
Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. To understand specific hurdles people working in product face, we surveyed 500 product managers and asked them to weigh in on their biggest challenges.
Mind the Product
AUGUST 19, 2021
Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced [.
Intercom, Inc.
AUGUST 17, 2021
For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. That’s why forward-thinking businesses are turning to proactive support: so they can anticipate customer needs and deliver support when, and where, it’s needed.
First Round Review
AUGUST 17, 2021
Hoping to start a company someday? We’ve gone back through our archives to surface the best advice on problem selection from first-time entrepreneurs and repeat-founders.
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There’s a good reason why Apache Cassandra® is quickly becoming the NoSQL database of choice for organizations of all stripes. In this white paper, discover the key use cases that make Cassandra® such a compelling open source software – and learn the important pitfalls to avoid. From understanding its distributed architecture to unlocking its incredible power for industries like healthcare, finance, retail and more, experience how Cassandra® can transform your entire data operations.
The Product Coalition
AUGUST 9, 2021
As a product manager and consultant who helps organizations become successful technology companies, I’ve learned a lot about what makes… Continue reading on Product Coalition ».
Nir Eyal
AUGUST 22, 2021
You can create some powerful motivation hacks by learning techniques from the persuasion business. The reason why you hate being micromanaged by your boss is the same reason why, as a kid, you refused to put your coat on when your mom told you to bundle up. We’re all wired with a knee-jerk “don’t tell […] The post Steal These 3 Advertising Secrets–To Use As Motivation Hacks appeared first on Nir and Far.
Mironov Consulting
AUGUST 17, 2021
Product management work is much easier when the product team is well-respected: when stakeholders believe that we’re smart and hard-working and good at product stuff. So an under-appreciated skill of product leaders is merchandizing good product work and good outcomes from our teams. What does that look like?
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