280 Group
NOVEMBER 15, 2018
“Today’s smart marketers don’t sell products; they sell benefit packages.”. – Phillip Kotler, the Father of Modern Marketing. The Perils of Feature-Led Messaging. A few weeks ago I was training a private client that is in the financial technology (“FinTech”) industry. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets.
Sachin Rekhi
NOVEMBER 12, 2018
As product managers we engage in product debates every day with our design and engineering partners, fellow product managers, cross-functional partners, managers, executive stakeholders, and more. The best product debates help refine our solution, make us better as product managers, and are intellectually stimulating. Yet so often they don't feel anything like that.
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Alchemer Mobile
NOVEMBER 13, 2018
The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. However, the mental approach product managers need to take in order to succeed is more like a CEO than any other role.
The Product Bistro
NOVEMBER 12, 2018
Product management is a discipline where there is an unending to-do list, a fixed amount of time in the day, and enough outside influencers to make even the best multi-tasker whither and die. Yet good product managers always appear to be in control of the situation. This is a testament to several traits that are […].
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
Intercom, Inc.
NOVEMBER 14, 2018
There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. But today, the underlying backbone of all of it is the right data. That’s not to say there’s no art to practicing sales. Much of what defines our most outstanding sales reps is their ability to deeply understand our prospects’ and customers’ business needs and speak directly to them.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mind the Product
NOVEMBER 12, 2018
Have you ever opened up an exciting new app, but instead of being asked to “ Sign up ” you saw “ ??????????? ”? Maybe you’ve received a confirmation email saying “ Th?nks you for you reg?ster. Conf?rm?ng here ple?se ”? Or perhaps you attempted to enter your name into a text field, only to be told it contained invalid characters? Probably not: English speakers have the luxury of rarely experiencing any of these errors.
The Product Guy
NOVEMBER 15, 2018
What is Product Strategy and how can Product Managers develop it. In this talk Vikas also shares some concepts in Strategy and how Product Managers can apply them to make their products more successful. In a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation on this topic. We are always looking for more product mentors from all around the world.
Intercom, Inc.
NOVEMBER 13, 2018
The holidays are quickly approaching, and for ecommerce businesses, that often results in significantly higher support volume for your team. . To help you stay on top of your support this season – without increasing overhead – we’ve curated a few tips for automating your support load. These tips apply broadly to many different automation products, but if you’re an Intercom customer, they’re actionable today and require no engineering work.
Product Management University
NOVEMBER 13, 2018
There’s an old saying: “buyers are liars!” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. If you’ve been in sales more than a month you’ve experienced a situation where buyers contact you to gather some must-have information to make an informed buying decision.
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Mind the Product
NOVEMBER 15, 2018
We all love to attend product conferences and events like ProductTank. It’s where we learn, where we meet our tribe, and where we exchange experiences. But, as co-organiser for MTP Engage Hamburg (and I’m sure every other organiser of such events will agree), it’s hard to find speakers. It’s not hard to find people with interesting stories to tell, it’s just hard to get them on stage, and that’s sad to see because our community thrives on a sharing culture.
The Product Guy
NOVEMBER 13, 2018
Guest Post by: Chris Martens (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Vikas Batra]. As product managers, we have chosen a career path in which there are ever-changing demands on our attention. Often, we feel that there is not enough time in a day to get everything done or to handle all of the priorities in front of us. Instead, we run from one action item to another, trying not to fall behind.
Intercom, Inc.
NOVEMBER 16, 2018
Back in April, we released our biggest ever update to our Messenger – we completely rethought how a messenger designed for business should work. One of the key developments was Messenger Apps, integrations with third-party apps and tools you use everyday. These are built right into the Intercom Messenger and can be installed from our Intercom App Store , or you can build them yourself.
Product Management University
NOVEMBER 12, 2018
Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates. Success in product management and product marketing is first and foremost about understanding what your target customers want to accomplish and why it’s a priority.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Mind the Product
NOVEMBER 16, 2018
Summary: Product managers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations. It starts by defining the core value of a product, in a way that everybody can understand, and then maps user journeys, at varying points of the user’s lifecycle.
The Product Guy
NOVEMBER 16, 2018
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
First Round Review
NOVEMBER 13, 2018
Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.
Amplitude
NOVEMBER 12, 2018
Holly Hester-Reilly has a fascinating, experiment-driven meets systems-thinking perspective on product management. Prior to jumping into product roles at Shutterstock and Media Math, Holly studied chemical engineering, and practiced research science for several years. It is safe to say that “Experiment” is not a word she throws around lightly. In 2017, Holly was a guest on the This is Product Management podcast.
Advertiser: Revenera
In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.
Mind the Product
NOVEMBER 13, 2018
Managing culture can quickly become one of the most complex challenges for companies that seek to scale agile practices. If self-organization and continuous improvement aren’t already tricky enough in a team of 10 individuals, they represent a daunting challenge when teams grow to the hundreds (not mentioning companies of thousands of people). Scaling agile practices [1] in a company requires strong cultural foundations, as you build understanding and trust, between – and within – te
ProductPlan
NOVEMBER 15, 2018
As product managers, the product roadmap is at the core of everything we do. It is a living document that sheds light on what’s happening today, tomorrow, and in the future. The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned. When properly shared and evangelized across an organization, a product roadmap can unite, motivate, and align cross-departmental teams to achieve more.
First Round Review
NOVEMBER 12, 2018
Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.
Product Innovation Educators
NOVEMBER 12, 2018
Using science fiction and storytelling to reshape company culture from the inside out. Product managers and leaders can have a dramatic influence on an organization. Our influence extends beyond the revenue generated by the products we help create. We have an uncommon perspective in organizations as our work requires significant cross-functional interactions and knowledge of other functions.
Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!
DemandMatrix
NOVEMBER 15, 2018
The cloud computing industry is not new, yet it is always in a state of flux owing to the range of offerings such as public versus private versus hybrid, and IaaS/PaaS/SaaS/NaaS/ FaaS. The industry is set to grow fast, about 17.3 percent in 2019 to a total of $206.2 billion, up from $175.8 billion in 2018 (Gartner). More growth will come from more services and more competition.
Pragmatic Marketing
NOVEMBER 12, 2018
Whether you’re just getting started as a speaker, or are looking to take your speaking career to the next level—whether you’re a paid speaker or an unpaid speaker (or both)—you need to understand the tricks of the speaking trade, and what you need to do to get off your chair and out onto the stage more frequently. Many people are unaware that the vast majority of speaking engagements are not paid engagements.
The Product Guy
NOVEMBER 10, 2018
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
ProductCraft
NOVEMBER 13, 2018
It’s a bit of a seductive thought that the grass is always greener on the other side. It’s human nature to think: “if only I had x, or y, then I could really succeed, really make a difference.” In several of my previous positions at design agencies, I remember how we’d find ourselves sitting around. The post How an Innovation Factory Scales Innovation appeared first on ProductCraft by Pendo.
Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase
Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo
DemandMatrix
NOVEMBER 15, 2018
Marketing is increasingly becoming more and more data-driven. This is old news. But this is also why Marketers are moving beyond traditional data sources such as social demographics and firmographics, and aligning more with other kinds or sources of data, in order to unlock deeper insights about their current and potential audience base.
The Product Coalition
NOVEMBER 16, 2018
Basic principles & guidelines with an example for product managers/product owners for writing an epic and user stories. Writing a good epic and user story is the most basic and the most important task at hand when you enter the role of Product Management. Hence I am going to get right to it and give you some real tips and examples of how to write epics and user stories?
Daniel Elizalde IoT Blog
NOVEMBER 15, 2018
As the Internet of Things continues to grow, more and more companies are trying to leverage this technology and business trend to grow their business and impact their bottom line. Despite the vast opportunities the Internet of Things provides, many companies are struggling to build IoT products and manage all of their corresponding complications. There […].
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