Sat.May 04, 2019 - Fri.May 10, 2019

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Product adoption: how to get customers to embrace your product

Intercom, Inc.

All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. The sad truth is your potential customers are probably more comfortable staying where they are rather than taking a chance on something new. Luckily, there are ways to convince them to make a switch and increase your product adoption.

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Are Your Product Leaders Good Enough?

BrainMates

Photo by Kyle Glenn on Unsplash. Long before I started Brainmates, my colleagues and I used to joke that the people who were promoted at a large company where I worked, were those who were terrible at their jobs. Promoting these people got them out of the way of folks who were actually doing the job well. The scenario I describe is best articulated by Lawrence Peters in his book The Peter Principle. “ Everyone in an organization keeps on getting promoted until they reach their level of incomp

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Data Science Consulting Is A SCAM!

Piyanka Jain

I run a Data Science Consulting company, and I say analytics consulting is a SCAM! Why? [link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. I have seen projects worth hundreds of thousands of dollars being wasted, and I have seen them becoming successful too.

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Are North Star Metrics Leading You Astray?

ProductPlan

Support. Sign In. Product. Customers. Resources. Blog. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Product. Customers. Resources. Blog. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Blog. /. Roadmaps. / Are North Star Metrics Leading You Astray?

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Developing high-performance product teams

Lead on Purpose

It’s difficult (if not impossible) to quantify what it takes to develop a productive and successful product team. Every product is unique, and every company does things differently.

More Trending

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Data Science Consulting Is A SCAM!

Piyanka Jain

I run a Data Science Consulting company, and I say analytics consulting is a SCAM! Why? [link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. I have seen projects worth hundreds of thousands of dollars being wasted, and I have seen them becoming successful too.

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BPMA 2nd Annual Career Fair a Big Hit!

bpma ProductHub

by Ashima Dua – On March 27th, BPMA held its second annual career fair at WeWork Central Square (located at 625 Massachusetts Ave, Cambridge MA). The evening was a packed house of companies and job seekers meeting each other, networking and learning more about the Product scene in Boston!

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The ABCs of Product – Melissa Perri on The Product Experience

Mind the Product

Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better. So when we got her on the line, we covered everything… including Japanese deployment strategies, Marmite and peanut butter, product leadership and team organisation, how companies scale, how to pick the right environment for you, and even her new book, Escaping the Build Trap.

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Continuous Product Discovery is for Everyone [Case Study]

Product Talk

When I write or speak about continuous discovery , I worry that people are enamored with this way of working, but aren’t doing the work to put it into practice. It’s easy to read about a continuous discovery habit and think, “That could never work for my team. Our industry is too old. Our company is too set in its ways.”. It’s easy to read about a continuous discovery habit and think, ‘That could never work for my team.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Advice for Managers of Product Managers

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. If it’s not Facebook modifying its Newsfeed algorithm , it’s Google shaking up AdWords and DoubleClick – requiring marketers to constantly redraft once tried-and-true roadmaps.

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What can Non-Product People Learn From Product People?

Mind the Product

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. I’ve worked in B2B tech marketing for about eight years, as a product marketer for a large portfolio of niche software, and now as the marketing manager for Mind the Product’s growing collection of events and community-building initiatives.

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Empathy-Driven Development: How Engineers Can Tap into This Critical Skill

First Round Review

Andrea Goulet is determined to change the way that the tech industry talks about empathy. After teaching us how to conquer technical debt, the CEO of Corgibytes returns to the Review to explain why empathy is technical skill, and how engineers can leverage this powerful tool in their practice.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Don’t Let Your Clients Drive Your Roadmap

The Product Guy

Guest Post by: Elly Lin (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Alberto Simon]. When I first joined, the startup I work at had often been stuck with a backlog of products and services to create. Our startup’s sales team is incredibly talented and sells successfully – but does not necessarily sell products that have already been developed.

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Five Things Never to Include on Your Customer-Facing Product Roadmap

ProductCraft

Want to inject some energy into a dull product team meeting? Ask for opinions about whether or not your company should develop a customer-facing product roadmap. That’ll get people perked up and talking. But it could also get them shouting, maybe even hurtling obscenities. So use this tactic only if you’re stuck in a truly. Read more » The post Five Things Never to Include on Your Customer-Facing Product Roadmap appeared first on ProductCraft by Pendo.

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Internal Product Development by Lucia Adams

Mind the Product

Developing influence across an organisation allows you to drive products – and transformation – forward. In this ProductTank London talk, Lucia Adams goes through examples and learning from her own experience (including all the times she got it wrong) as she offers her personal framework for accelerating change in business. “How do you embody change?

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Empathy-Driven Development: How Engineers Can Tap into This Critical Skill

First Round Review

Andrea Goulet is determined to change the way that the tech industry talks about empathy. After teaching us how to conquer technical debt, the CEO of Corgibytes returns to the Review to explain why empathy is technical skill, and how engineers can leverage this powerful tool in their practice.

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.

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What Can Store Credit Card Product Managers Do To Remain Viable?

The Accidental Product Manager

Store credit cards are declining, what’s a product manager to do? Image Credit: Mike Mozart. So if I was to take a look inside of your purse or wallet right now, what would I find? I’m willing to bet that you probably have either a Visa or a Mastercard credit card, perhaps an American Express credit card or even a Discover credit card. However, what else would be there?

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Transparently Better Opportunities in #prodmgmt

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Leading Product Teams in Asia by Kenneth Chin

Mind the Product

Throughout his long career, Kenneth Chin, now the Chief Product Officer for Seek Asia, has worked with and led product teams around the world, including the US, UK, Australia, and across Asia. In this talk from Mind the Product Singapore he shares some of the cultural differences he’s experienced between East and West and how we can learn from those differences to build better Product teams and careers.

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How GoJek Built A Decacorn With Less Than 300 Engineers! [Sidu Ponnappa]

NextBigWhat

It’s not everyday that you hear of companies reaching unicorn stage with just.70 engineers. And decacorn (i.e. valued at $10Bn+) with just 300 engineers! At UnPluggd Conf 2019, GOJEK India’s… The post How GoJek Built A Decacorn With Less Than 300 Engineers! [Sidu Ponnappa] appeared first on NextBigWhat.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Top Trends to Watch in Analytics through 2020

TIBCO - Thought Leadership

Innovation in analytics and business intelligence (BI) is a must-have for companies trying to ensure a successful future in the digital age. For companies looking to innovate and keep pace with the ever-evolving field of analytics, understanding the trends that will have the biggest impact is critical. That’s why TIBCO and Shawn Rogers conducted a global survey on the subject.

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Ryan Hoover on how to develop products people love

Miro

Ryan Hoover on how to develop products people loveRecently, Product Hunt released a new feature called Product Hunt Tab, a virtual coworking space. We chatted with founder Ryan Hoover on how the team landed on the idea, and their process for bringing new products to the community.Anna SavinaAuthorHow did the idea for Product Hunt Tab […]. The post Ryan Hoover on how to develop products people love appeared first on MiroBlog | A blog by Miro.

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Product Love Podcast: Hannah Chaplin, CEO of Receptive

ProductCraft

This week on Product Love, I sat down with Hannah Chaplin, the CEO of Receptive. Receptive is the leader in product demand intelligence, which enables companies to make data-driven product decisions by translating demand from customers, internal teams, and the market into actionable insights. We talked about product teams, roadmaps, and backlogs. The Two Types.

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Top 10 Mobile Payment Options in Japan

freshtrax

When was the last time you used cash? Thanks to Apple Pay, Google Pay, Paypal, Venmo and Facebook Messenger, etc., we have many cashless payment opportunities at retail stores, to split a bill with friends, or send money to family members in the modern society of the United States. But, how about in Japan? [Related article] Japanese Hold As Many Credit Cards As Americans, But Do They Use Them?

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LLMOps for Your Data: Best Practices to Ensure Safety, Quality, and Cost

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

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3 Useful Analytics Hacks for Mobile Product Managers

ProductPlan

Product managers are also problem managers. Crashes after a new version launch? It happens. Users dropping off after initial download? That happens too. Rather than waiting for problems to arise in aggregate and then fixing them, you can take a proactive approach. This means tracking usability, UX, and performance issues as they happen to individual users.

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Go with the Flow: How to easily measure and improve user flows

The Product Coalition

It’s not the destination, it’s the journey. This is especially true when it comes to mobile apps. Yes, you might often be measured by the “destination” (mobile KPIs) but that’s not to say that the journey is any less important. The journey that a user takes to complete an action is critical because it speaks volumes about their intent and your app’s usability.

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The Most Common Marketing KPI Mistakes

Pragmatic Marketing

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target customers, even with small budgets. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools, like SERP Tracker.

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