Mind the Product

AUGUST 18, 2020

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target [.]. Read More. The post How to Build a Killer Product Microsite appeared first on Mind the Product.

Inbound 217

Inbound Education Product Marketing Strategy 217

The Product Coalition

AUGUST 16, 2020

I’m sure you all know that, but knowing and doing are very different things. Here is a quick guide on when and how to let go. SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 166

User Testing Customer Experience Customer Feedback Product Strategy 166

ProductCraft

AUGUST 18, 2020

It’s not personal, but your baby is ugly. As product people, it can often feel like we are calling other peoples’ babies ugly when we have a new idea or we challenge whether the current product is the best it could be. Having launched more than 15 products, I’ve heard this phrase more times than. Read more » The post Your (Product) Baby Is Ugly, and So Is Mine appeared first on ProductCraft by Pendo.

Product Management 69

Product Management Product Manager Management Management 69

Intercom, Inc.

AUGUST 19, 2020

One of the most finite resources we have is time. And as an Executive Assistant, one of my top priorities is to ensure my leaders not only have enough time in the day, but are able to be effective, efficient, and productive. Helping them accomplish this isn’t an easy task, but it’s fundamental to their success. Allow too many meetings to pile on to their calendar, and they face some serious hydration and bladder issues.

Reporting Tools 260

Reporting Tools Presentation Books Leadership 260

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

Mind the Product

AUGUST 18, 2020

Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development. She joins us to chat about evidence-based product strategy, continuous discovery & delivery, and empowered teams. In this episode, sponsored by Amplitude, [.].

Product Research 227

Product Research Feedback Software Technical Review Entertainment 227

The Product Guy

AUGUST 16, 2020

It’s easy to take notice of your failed features, but don’t lose sight of those initial successes, you may be missing some big opportunities. Watch and learn more from product management expert, Amin Bashi.

Product Management 183

Product Management Product Manager Management Management 183

Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology. She wonders how do we design tools that complement rather than overwhelm our innate humanity.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Mind the Product

AUGUST 20, 2020

The dreaded curse of knowledge! <thunderclap> One of the few psychological phenomena that’s actually as scary as it sounds. If you’ve done any reading on cognitive biases, you’ve probably heard of it. Here’s a common definition: “The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that [.].

Definition 185

Definition Product Research User Testing Management 185

Product Management University

AUGUST 17, 2020

Do you recommend a sales discovery document for each product? 3 Reasons You Don’t Need a Sales Discovery Document for Every Product. 1. Objection, Your Honor…Leading the Witness. We already know what problems our product solves and it’s safe to assume every buyer has the majority of them! The bigger question is why are they so important now?

Product Research 130

Product Research Document Naming Presentation 130

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The Product Guy

AUGUST 20, 2020

Empathy is an indispensable skill that product managers can utilize to get deeper understanding of user needs, gain better alignment among stakeholders and build high performing teams by cultivating a culture of collaboration and respect. In a recent live stream from one of our mentors of The Product Mentor , Tauheed Ahmed, lead a conversation on this topic.

Enterprise 179

Enterprise Customer Experience Product Management Product Manager 179

The Product Coalition

AUGUST 15, 2020

Do you really understand all the costs of building a new feature and how it impacts your business? Continue reading on Product Coalition ».

Technology 165

Technology UX Startups Product Management 165

Mind the Product

AUGUST 19, 2020

At #mtpcon Digital 2020, we enjoyed 18 Breakout Session talks, across three days, from some of the best product people around. We’ve now released them all and in this final selection, discover how to be more effective and efficient in your role. Check out the videos to watch sessions with Bruce McCarthy, Jonathan Hassell, Amber [.]. Read More.

Product Management 155

Product Management Product Manager Management Management 155

Jay McBain

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.

B2B 143

B2B Customer Experience Marketing 143

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Analytic Tools

First Round Review

AUGUST 20, 2020

As the VP of Product at Divvy, Tyler Hogge shares his tips for truly empowering your product managers to deliver outcomes, including aligning with revenue teams and adding variable comp.

Product Management 117

Product Management Product Manager Management Management 117

The Product Coalition

AUGUST 16, 2020

the Full HP studio tells their story Full HP Ltd is an international mobile game development company with 40+ employees and offices in Rostov-on-Don and Cyprus. Their portfolio includes 8 games, among them Mad GunZ (a Google Play Editors’ choice) and Blocky Cars (a Catappult Editors’ choice). Mad GunZ has over 12 million downloads on all platforms, and Blocky Cars has over 32 million.

User Testing 115

User Testing Technical Review Customer Experience Data Visualization 115

Mind the Product

AUGUST 17, 2020

In this ProductTank Toronto talk, Ninon Laforce, then of Bluecat, provides us with some of the key skills and techniques needed to become a product owner. Her key points include: What is a product owner Becoming a great product owner The responsibilities and challenges of a product owner What is a Product Owner A product owner addresses [.]. Read More.

Agile 108

Agile Development Product Management Product Manager 108

ProductCraft

AUGUST 20, 2020

Product professionals are the consummate integrator-leaders. They ply their trade across organizational boundaries, ensuring all parties are prepared to do their part to support the firm’s offerings. And typically, they do this hard work without the formal authority bestowed by title or rank. Serving as a product professional is a tough job. Yet many individuals.

Leadership 106

Leadership 106

Advertiser: Revenera

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.

Reporting Tools

Gainsight

AUGUST 20, 2020

I’ll admit it. I’m kind of obsessed. In my brain, I’m always thinking about our clients. How are they doing? Are we delivering on our promise to them? Has their experience been positive? Do we have the right relationships? I guess since I am the CEO of THE Customer Success company, that focus makes sense. But knowing 1000s of CEOs, I know many of you are the same.

Software Review 105

Software Review Customer Experience Customer Feedback Positioning 105

The Product Coalition

AUGUST 15, 2020

Illustration by Olga Zalite Show me a product manager who touts the importance of talking to customers and I’ll show you a handful who find it challenging to maintain such habit. Direct customer engagement is the best way to develop product judgement in order to make the right product decisions. The argument that “ Steve Jobs didn’t ask what customers want because customers don’t always know what they want” is faulty.

Feedback Software 99

Feedback Software Research Software Customer Feedback User Testing 99

Mind the Product

AUGUST 21, 2020

The acronym “PM” and also the role of a product manager means something different everywhere. In this ProductTank Toronto talk, Marc De Pape, Director of Strategic Design at Rangle.io, dissects the product manager role from its early beginnings to the current role and a potential future. Watch the video to see Marc’s talk in full. Or [.]. Read More.

Product Management 105

Product Management Product Manager Management Management 105

ProductPlan

AUGUST 17, 2020

Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. ProductPlan alone has several articles on the subject that demonstrate the many virtues of this outcome-focused approach.

Onboarding KPIs 105

Onboarding KPIs Roadmap Customer Experience KPI 105

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

Johanna Rothman

AUGUST 18, 2020

My agile transformation clients struggle with this big question: How do we effectively reward managers? The more the organization wants or needs an agile transformation, the less the current reward structure works. How do you incent the managers? What makes sense for management compensation? Cindy, a director in a 500-person IT organization struggles with this—for herself and for the managers she leads and serves.

Management 101

Management Management Agile Customer Experience 101

The Product Coalition

AUGUST 16, 2020

Nail the interview by preparing with these questions and answers. Continue reading on Product Coalition ».

Product Management 129

Product Management Product Manager Management Management 129

Mind the Product

AUGUST 21, 2020

In this #mtpcon Digital 2020 keynote, Jimena Almendares, Product Executive at Facebook, uses data to dismantle the idea of a “normal” user, showing the benefits of building products beyond biases and binaries. Watch the video to see her talk in full. Or read on for an overview of her key points: There’s no such thing [.]. Read More. The post Thinking Outside the Product Box by Jimena Almendares appeared first on Mind the Product.

Product Management 94

Product Management Product Manager Management Management 94

PMLesson's Ace the PM Interview

AUGUST 20, 2020

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products. They're the compasses for a product manager to use to keep all the necessary stakeholders on the same page.

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Vision Customer Experience Customer Feedback Differentiation 98

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

Artificial Inteligence

Centercode

AUGUST 20, 2020

As the industry gets rocked with viral and economic disruption, consumers want more for their money. Meanwhile, the audience leveraging technology is broader than ever before — meaning the demand for seamless and delightful product experiences is the highest it’s ever been. How can companies fulfill higher customer expectations when resources are strained and the path forward is unclear?

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

ProductBoard

AUGUST 20, 2020

We’re giving away a free pass to INDUSTRY: The Product Conference and 10 product management prize packages. Here’s why. Though demand for product managers is rising fast, the profession is still young and relatively ill-defined. How do product managers carry out their core workflows? Do they have the tools and backing from leadership that they need to succeed?

Product Research 98

Product Research Leadership Product Management Product Manager 98

Gainsight

AUGUST 17, 2020

2020 has been a time machine for all aspects of life. We’ve been catapulted forward in terms of e-commerce activity, food delivery, telemedicine, online education, and much more. In the Customer Success world, as one CS exec told me recently, it’s become clear that “this is our moment.” With new business sales slowing and clients needing more help than ever, Customer Success has proven to be existential in 2020.

Customer Experience 94

Customer Experience Analytic Tools Technical Review Data Visualization 94