Sat.May 15, 2021 - Fri.May 21, 2021

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Crossing the chasm with the ‘target customer scenario’ canvas

Mind the Product

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as [.

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Ambition and Determination in Product

The Product Coalition

How Setting Ambitious Goals can Help and Hinder Our Products Continue reading on Product Coalition ».

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The building blocks of excellent product roadmaps

ProductBoard

This piece is an excerpt from “Charting your course: The building blocks of excellent product roadmaps.” For more insights and how-tos on roadmapping, download the full ebook. Roadmaps aren’t stand-alone documents—they’re the culmination of several Product Excellence best practices, including: An organized system for collecting and organizing feedback from customer-facing colleagues and removing.

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Continuous Discovery Habits (the Book) is Finally Here!

Product Talk

I am so excited to announce Continuous Discovery Habits is finally here! This book is designed to be a product trio’s guide to a structured and sustainable approach to continuous discovery. It’s the culmination of my work over the past eight years helping hundreds of product teams adopt successful continuous discovery habits. Continuous Discovery Habits (the book) is the culmination of my work over the past eight years helping hundreds of product teams adopt successful continuous discovery habit

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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How will you get involved this World Product Day?

Mind the Product

Next Wednesday (26th May) product managers around the world will celebrate World Product Day — now’s the time to explore our timetable of events and see how you can get involved. What is World Product Day? In 2018 when we celebrated the eight-year anniversary of the first ProductTank meetup — ProductTank communities from across the [.] Read more » The post How will you get involved this World Product Day?

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Solving the right problem — The importance of design thinking in product management.

Product Management Unpacked

“The manager who comes up with the right solution to the wrong problem is more dangerous than the manager who comes up with the wrong solution to the right problem” – Peter Drucker. Nobody wants their product to be received as a source of frustration. Still, we see it all the time. Look around. There is almost certainly a product within arm’s reach that isn’t designed to fit your needs.

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Top 5 Startup App Development Companies in 2021

The Product Coalition

Are you seeking a trusted app development company for a long-term partnership? You’re in the right place! Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” Whether you plan to develop an application for Android, iOS, Windows, or a cross-platform one, you will need the help of a highly professional and experienced app development team.

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Continuous Discovery Habits by Teresa Torres

Mind the Product

How do you know that you’re making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In my new book, Continuous Discovery Habits: [.] Read more » The post Continuous Discovery Habits by Teresa Torres appeared first on Mind the Product.

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Conversations with friends: 6 highlights from behind the mic

Intercom, Inc.

This week’s episode is almost my last for the podcast, as I’ll be finishing up today after 2 years and over 100 episodes. So, with that in mind I’d like to share a compilation of some of my favorite guests, hosts, and interviews from my time here. In this period, I’ve been fortunate enough to chat to a really wide range of interesting people from across the world of tech, SaaS, and beyond.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Why do corporations fail to hear disruption signals?

Strategyzer

Corporations and business leaders often think that finding the next “big opportunity" - or shielding their organization from it - requires huge bets and risks. This erroneous belief often prevents firms from being proactive in finding new opportunities or improving their approach. They inevitably argue the time is not right for such a big endeavour.

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The Hardest Thing for Product Managers?—?Staying Neutral

The Product Coalition

The Hardest Thing for Product Managers?—?Staying Neutral Photo by Jon Flobrant on Unsplash Product managers can come from a lot of backgrounds, and most of them will bring a different set of valuable skills to the table. Regardless of the skills that we have, the hardest thing for me is to be neutral. What does it mean to be neutral and why is it so damn hard?

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Breaking the internet – Sudhir Venkatesh on The Product Experience

Mind the Product

In 2008, Columbia University sociologist Sudhir Venkatesh published his first book, Gang Leader for a Day: A Rogue Sociologist Takes To The Streets. A few years later, that got the attention of Mark Zuckerberg, which led to a role working in Integrity for Facebook, and later, as Director of Social Science Research and Health Research [.] Read more » The post Breaking the internet – Sudhir Venkatesh on The Product Experience appeared first on Mind the Product.

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Conversational support is business critical – insights from Forrester research

Intercom, Inc.

It’s no secret in tech that everyone is a big fan of their own work. Self-belief isn’t optional. To start a startup, to take on incumbents, to disrupt an industry – all of this requires believing that you see things changing. Believing that you have something truly new to offer. Believing that customers who try it will see better results. And you need to tell everyone, all the time.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How Zapier growth hacked SEO

NextBigWhat

How Zapier growth hacked SEO. The strategies used to grow from 0-600K users in 3 years. A thread. 1) Zapier, founded in 2011 by CEO Wade Foster, lets you connect different web applications to perform certain actions without the need of a human (with automation). 2) Strategy 1: Observe Customer Hangouts. Foster interacted in product forums. Companies like Dropbox, Evernote, all had forums where customers could make product requests.

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How Small Companies Can Benefit From Mobile App Development India?

The Product Coalition

Never before have we seen such an overwhelming boom of small business apps than what we are observing now. As the citadel of tech-driven small businesses and startups, India has already come to the forefront in turning mobile apps into its footprints. The Mobile app development India is now primarily engaged in shaping the mobile presence for small businesses and startups.

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Designing for AI by Emily Sappington

Mind the Product

How can we do AI? In this ProductTank London talk, Emily Sappington, Product Director at Babylon Health, tells us how to answer that question by setting proper user expectations and creating minimal viable intelligence. The key points of her talk include: What makes someone or something smart? The importance of setting expectations How to handle the [.

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Product Manager Managers

The Product Guy

It is really important for product manager managers to have a really good sense of the IC product manager work. Watch and learn more from product management expert, Tanya Koshy.

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.

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Webinar: How Southwest Airlines’ Agile Transformation Helped Them Adapt to Unpredictable Challenges

Agile Velocity

According to Airlines for America, U.S. passenger airlines incurred $35B in net losses in 2020 because of the pandemic. During a pandemic filled with uncertainty with more changes ahead, organizations need the ability to be nimble and pivot as needed. . For the past few years, Southwest Airlines has been building Agile capabilities within their organization to adapt to any challenge thrown their way.

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Three Types of Customers that Use Your Software Product

The Product Coalition

While there are many different customer types, they are essentially in three categories. Great digital products are not built in a vacuum. We want to build products customers love, and that sometimes requires connecting with what real people care about, and understanding from their perspective what problems are worth solving. How do we connect with these customers in order to understand them?

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Purpose-driven Product by Bruce Haldane

Mind the Product

In this #mtpcon Digital APAC keynote, Bruce Haldane, Chief Product Officer at Gojek — Indonesia’s first unicorn and largest on-demand multi-service platform — discusses the importance of protecting the ecosystem through a global pandemic, and adapting to scale. Watch the talk in full or read on for the overview. Mind the Product members can also watch [.

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Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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What is product/market fit? 5 startup thought leaders weigh in

ProductBoard

If you’re like most product managers, you probably struggle with deciding what to build next. With so many competing priorities, it is hard to figure out what features and product initiatives to prioritize. Getting to product/market fit is the first step on a path that can build traction for your startup. Product/market fit is a common concept in the product management world.

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Three Wide-Spread Stakeholder Failures in 6:05 Minutes

The Product Coalition

There are plenty of Scrum stakeholder failures. Given that Scrum is a framework with a precise and concise yet short “manual,” this effect should not surprise anyone. While the Scrum Guide makes numerous references to stakeholders in Scrum, stakeholders themselves are no official role (accountability), no matter their crucial contribution to a Scrum team’s overall success.

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SUNDAY REWIND: Things nobody told me about being a Product Manager

Mind the Product

In 2017, Shaun Russell took to the stage at ProductTank London to reveal some of the hard truths about product management. He shared his journey into product management, detailing the well-trodden path he took to get started. Four years later, Shaun’s given many more insightful talks on product management and product management careers, both at [.

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Fun Discussion with the Agile Uprising

Johanna Rothman

I had the pleasure of being on the Agile Uprising Podcast: Modern Management Made Easy with Johanna Rothman. We had a wide-ranging discussion, including: What the manager's job is (and is not). How servant leaders support people taking responsibility. Why, if people manage through the seven principles, we don't need to use transparency and communication as principles.

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LLMOps for Your Data: Best Practices to Ensure Safety, Quality, and Cost

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

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Product Managers Bring Food Delivery To Small Towns

The Accidental Product Manager

Now food can be delivered no matter where a customer lives Image Credit: Paul Townsend. One of the most hotly contested markets right now is the home delivery of food. In just about every major city, you can see multiple options for getting food delivered to you when you enter any restaurant. However, for those potential customers who live in smaller towns and cities, home delivery of food has not been an option – until now.

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The Five Best OTT Solutions to Build Video Subscription Platforms in 2021

The Product Coalition

With viewers wanting control of what they watch, whenever and wherever they want, OTT SVOD subscriptions have seen a steady rise. According to sources , global OTT subscriptions are expected to reach over 1.1 billion. SVOD is short for Subscription Video-On-Demand, which refers to a monetization model where subscribers pay a monthly or annual fee to access video content on streaming SVOD platforms.

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Remote work in post-Covid times

Mind the Product

When the pandemic hit, product managers around the world were forced to adopt remote working practices. Since then, many have adapted well, while others find themselves fatigued by countless hours on Zoom calls, missing in-person collaboration, and ready for a return to the office. In this exclusive member panel Vice President of Product at Forbes, [.