Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. 1. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. You already know that. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

The Product Coalition

FEBRUARY 12, 2024

“Feedback is the breakfast of champions.” -Ken Blanchard. To me, it seemed an ordinary day. Or as ordinary a day in a large company gets… during COVID. Those small squares started popping on my screen, shrinking as each person joined until it wasn’t possible to distinguish between anyone on the screen. Yet I could still see the tension on the team’s face and almost feel the hesitance in the air even though we were all separated by significant distance — no one wanted to be there.

Technical Review 115

Technical Review User Testing Product Research Customer Feedback 115

Mind the Product

FEBRUARY 12, 2024

Product leaders in the C-suite struggle to get their organisations to innovate and understand the value of experimentation, according to recent research. What actions can they take to get other execs to change their approach to Product? Read more » The post Product leaders in the C-suite: tips for dealing with execs appeared first on Mind the Product.

Product Research 114

Product Research Leadership Product Management Product Manager 114

Andrew Chen

FEBRUARY 12, 2024

The “ Dinner Party Jerk ” test is a solution to a common problem: Startups often struggle at pitching their team, even though for the earliest stage companies, it’s incredibly important to do it well to raise capital — as I’ve described it below: Pre-seed- Bet on the team ‍ Seed- Bet on the product Series A- Bet on the traction Series B- Bet on the revenue Series C- Bet on the unit economics To figure out if you are properly pitching yourself in your team, run the thought experiment of de

User Testing 108

User Testing Product Research Testing Startups 108

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

Product Innovation Educators

FEBRUARY 12, 2024

How product management teams can make better innovation decisions I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discussion is with two speakers who did a joint session, Dr. Wayne Fisher and Dr. David Matheson, whose session is titled “Improving decision quality during stage gate reviews.” Recent findings from PDMA’s Outstanding Corporate Innovator award program indicate that highly innovative com

Software Review 101

Software Review Weak Development Team Research Software Product Research 101

Amplitude

FEBRUARY 12, 2024

Learn how Amplitude used Session Replay to identify friction and improve our new self-serve checkout customer experience.

Customer Experience 92

Customer Experience 92

TurnKey Labs

FEBRUARY 12, 2024

Have you already seen people wearing Apple Vision Pro on the streets? Apple knows how to create hype better than everyone else, and in 2024, their focus landed on the topic of virtual reality.

Startups 62

Startups Vision Technology 62

Nir Eyal

FEBRUARY 12, 2024

You could feel the excitement buzzing through the WhatsApp channel. An A-list fitness guru reportedly spending millions of dollars yearly to reverse aging was in town to hold an in-person workout. Without hesitating, I signed up. I was interested in seeing Mr. Guru in action and eager to be inspired by his approach. The post Listening to Fitness Gurus is Making You Fat appeared first on Nir and Far.

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People-First Product Leadership

FEBRUARY 12, 2024

Providing and receiving feedback is ideally a continual activity, best done with context as close to the moment as possible. Some HR tools and organizations are pivoting in this direction, encouraging individuals to provide comments throughout the year. Putting aside variations in timing and frequency, at the core of the performance cycle is company culture, which informs what characteristics are rated most highly.

Artificial Inteligence 52

Artificial Inteligence User Testing Product Management Product Manager 52

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ProductBoard

FEBRUARY 12, 2024

What are user insights, and why are they important in product development? In today’s fiercely competitive market, understanding and catering to user needs isn’t just an advantage – it’s a necessity. User experience insights represent essential information and feedback gathered from interactions with your product, illuminating user preferences, behaviors, pain points, and expectations.

Customer Feedback 52

Customer Feedback Customer Experience User Experience User Testing 52