Product Talk

APRIL 20, 2022

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. This question always surprises me.

Product Research 245

Product Research Startups User Testing User Friction 245

Intercom, Inc.

NOVEMBER 9, 2021

You used to obsess about innovation and being at the front of the market, and now you’re feeling bogged down shipping table-stakes features. “You grow into the big, bloated company once you stop being a startup” This talk I gave at Web Summit 2021 is about pushing back against that. . The key takeaway?

Startups 257

Startups Marketing Leadership 257

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. What is wrong with these startups? Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What are the attributes of the framework?

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Framework Startups User Testing Onboarding KPIs 149

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

User Testing 105

User Testing Startups Product Research Testing 105

The Product Coalition

FEBRUARY 24, 2023

During our careers, we noticed specific issues that re-occur between CEOs and their CPO/VP product in early-stage startups. Early-stage startups are characterized by their fast-paced and dynamic nature, with teams working tirelessly to bring their products to market, validate their assumptions, and gain customer traction.

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Startups User Testing Feedback Software Customer Feedback 116

The Product Coalition

DECEMBER 11, 2023

Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies. For startups, this can be the end. We are a startup, after all. And guess what?

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Startups User Testing Customer Experience Roadmap 78

Mind the Product

DECEMBER 7, 2020

To become a million-dollar startup-unicorn like Amazon, Uber, Instagram. Roadblocks like increasing competition, time constraints, market saturation, changing trends, evolving technologies, and limited funds make the destination look farther away. The post MVP or EVP: Which is the Best Option for Your Startup?

Startups 212

Startups Technology Marketing Development 212

Sachin Rekhi

FEBRUARY 17, 2022

The most important journey any new product goes through is finding product/market fit. Marc Andreessen, who popularized the term, defined it as: Product/market fit means being in a good market with a product that can satisfy that market. From Viddy to Quibi to Google Wave, we can all name famous product failures.

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User Testing Product Marketing Marketing Product Research 198

Amplitude

SEPTEMBER 20, 2023

Identify the market-validation metrics that help you tell a compelling fundraising story. Use them to craft an impactful pitch deck.

Marketing 116

Marketing Product Marketing Startups 116

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. What are those 8 dimensions for startup onboarding strategy? it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps.

Startups 123

Startups Strategy Technical Review B2B 123

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 147

User Testing Product Marketing Marketing Customer Experience 147

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 127

Startups Fractional CTO Technical Review Software Review 127

The Product Coalition

SEPTEMBER 28, 2023

However, with the growing need for innovation and agility, many of these companies are looking at methodologies like Lean Startup to help them adapt and thrive in turbulent waters. In this scenario, trying to implement the Lean Startup methodology might be like suggesting that “shortcut” to the ocean liner. The consequence?

Startups 123

Startups Feedback Software Technical Review Software Review 123

The Product Coalition

FEBRUARY 23, 2023

explains what it means to be “scrappy” and quickly bring ideas to market. By Tremis Skeete , for Product Coalition On LinkedIn, Enzo Avigo, CEO of June , reportedly breaks down what it means to bring to market product ideas quickly. In pre Product/Market Fit this is even worse. In pre Product/Market Fit this is even worse.

Startups 119

Startups User Testing Feedback Software Reporting Tools 119

freshtrax

NOVEMBER 9, 2023

Although the amount of investment in startups has begun to decrease in 2023 due to the declining macro environment, a large amount of funding was raised between 2021 and 2022. The market size of climate tech in the U.S. Climate-tech market forecast ( Reference.) Climate-tech market forecast ( Reference.)

Technical Review 59

Technical Review Startups Data Visualization Systems Review 59

The Product Coalition

JULY 6, 2022

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

Startups 125

Startups User Testing Feedback Software Product Research 125

ProductBoard

MAY 17, 2021

Getting to product/market fit is the first step on a path that can build traction for your startup. Product/market fit is a common concept in the product management world. With so many competing priorities, it is hard to figure out what features and product initiatives to prioritize. Marc Andreessen.

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Startups Product Marketing Marketing Product Management 97

Product Management Unpacked

AUGUST 21, 2020

When it comes to product management roles in startups vs. large enterprises, there tend to be a few key differences. Product Management at a Startup . A Product Manager at a startup is especially positioned to explore different areas and wear many hats. Product Management at a Large Enterprise .

Enterprise 204

Enterprise Startups User Testing Product Research 204

First Round Review

OCTOBER 12, 2021

Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates.

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Startups Marketing Framework Branding 104

The Product Coalition

FEBRUARY 15, 2023

Startup/business/side-hustle ideas can be as exciting as they are scary. So I’ve repackaged the materials I’ve used or put together over the years into a Startup Idea Exploration Workbook. No previous startup knowledge required. What if no one wants what I have to offer? What if I don’t have what it takes? 5 customer interviews.

Startups 114

Startups User Testing Research Software Differentiation 114

Andrew Chen

JUNE 21, 2018

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. Early startups should opt out of all of this. Brand marketing is great, but it should be layered on later. But it’s not a real lever.

User Testing 102

User Testing Branding Startups Customer Experience 102

The Product Coalition

MARCH 3, 2023

Product leader Austin Yang explains that working at early stage startups is more than just about opportunities for innovation. By Tremis Skeete , for Product Coalition For those who love the idea of diving into a career where you make an impact immediately — joining an early stage startup is a dream come true.

Startups 107

Startups Data Visualization Vision Product Management 107

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

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Positioning Reporting Tools Marketing Research Software 296

Mind the Product

JANUARY 26, 2021

Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. The post Managing Your Startup Options – Karthik Suresh on The Product Experience appeared first on Mind the Product. Finding product/market fit.

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Startups Feedback Software Product Research Technical Review 155

Mind the Product

AUGUST 28, 2020

The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. The post A Guide to Product/Market fit appeared first on Mind the Product. But what does it mean? How do we get to it?

Product Marketing 185

Product Marketing Marketing Reference Startups 185

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. but nothing around how to measure it.

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User Testing Product Research Product Marketing Customer Feedback 169

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

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Education Marketing Weak Development Team Advertising 111

Intercom, Inc.

JULY 18, 2022

Des shares insights from the full range of his career – the chat is packed full of anecdotes and lessons about the origins of Intercom, the most enduring startup myths, his approach to angel investing, the challenge of SaaS product marketing, and much more. ” Two of the Biggest Myths in Startups: Being First and Defensibility.

Enterprise 118

Enterprise Startups Strategy Data Visualization 118

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . If we learned anything from the past two years, we learned to expect the unexpected.

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

OCTOBER 13, 2022

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? How to write a user interview: “Lean startups” chapter 2 only (Eric Ries) The second most important thing is to understand how to ask questions.

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User Testing Books Product Marketing Marketing 132

The Product Coalition

MAY 16, 2021

Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” To make things easier for you, we have compiled a list of the best app development companies with immense expertise in working with startups.

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Analytic Tools Research Software Startups Development 122

Sachin Rekhi

OCTOBER 4, 2022

Video: How Today's Product Builders Find Product/Market Fit. I recently had the opportunity to sit down with Fareed Mosavat, Chief Development Officer at Reforge, for a discussion on how today's product builders find product/market fit.

User Testing 138

User Testing Product Marketing Marketing Product Research 138

The Product Coalition

OCTOBER 12, 2020

The reality was, though, that Covid had impacted marketing budgets across all industries, most of the time in a drastic way. The big issue was that in the context of very low budget, the extra data was just a nice-to-have for marketing teams. Very quickly, we were able to build a significant lead flow (up to 350k ARR by end of April).

Startups 167

Startups Data Visualization KPI Analytic Tools 167

The Product Coalition

JULY 28, 2022

Nimble young businesses, who live by the Lean Startup approach of building, measuring, and learning, move from nothing to a product customers love in what appears, from an established company perspective at least, virtually no time. Startups practice the lean methodology to avoid spending time on things that won’t deliver value.

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Data Visualization Startups User Testing Customer Experience 111