Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JUNE 8, 2022

How can you tell if your product is resonating with users? Brand monitoring is a crucial part of any product’s development process. If you’re interested in learning more about how to better track and understand your customers’ thoughts on your product, read on! What is brand monitoring?

Customer Feedback 105

Customer Feedback User Testing Feedback Software Branding 105

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

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Product Marketing Feedback Software Marketing User Testing 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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Product Research Feedback Software Research Software Product Marketing 98

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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Feedback Software Research Software Product Marketing Marketing 105

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

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Product Research Data Visualization User Testing Research Software 104

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn.

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User Testing Product Marketing Marketing Customer Experience 78

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.]. Building a story brand.

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Positioning Product Research Customer Experience Feedback Software 129

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

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Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

MAY 2, 2023

People can relate more quickly when they understand what makes up your product’s core functionality and usefulness. By communicating your product’s or brand’s direct value, you’re building a stronger bond between the user and the brand, increasing customer loyalty and advocacy.

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Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

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Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

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User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Research Software Analytic Tools Feedback Software Data Visualization 98

Pragmatic Marketing

MAY 31, 2018

June’s Box of the Month is positioning. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

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Positioning Webinar Document Messaging 70

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

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Analytic Tools Research Software User Testing Feedback Software 52

Spice Catalyst

SEPTEMBER 30, 2022

The brand name of your firm acts as its basic identification. Even if a celebrity or influencer promotes your business, your brand name and the impression it produces on purchasers will always come before your company’s identity. Many firms…

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Naming Branding Messaging Positioning 78

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Step 1: Segment the market.

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PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

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Product Marketing Marketing Data Visualization Technical Review 52

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Product Marketing Marketing Research Software User Testing 52

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. The course runs in February and applications close on Jan 28th – find out more and apply here. Read This First.

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Branding Startups Marketing Consulting 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

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Feedback Software Analytic Tools Research Software Software Review 98

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Read on for a breakdown of product-market fit and secrets to using it to drive product growth. .

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User Testing Product Marketing Analytic Tools Feedback Software 52

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

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Product Marketing User Testing Marketing Technical Review 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Analytic Tools Feedback Software Research Software Data Visualization 98

Mind the Product

APRIL 24, 2018

What is our positioning? We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Imagine that you are building a product for everyone who regularly uses a Chrome browser.

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User Testing Customer Feedback Customer Experience Data Visualization 160

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Video and Slides below.

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Positioning Fractional CTO CTO Consulting 40

Brian Balfour

JUNE 28, 2017

It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. The issue with the product market fit mantra is that we have taken it to the extreme and developed tunnel vision.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category. stars to four stars.

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Finance Feedback Software User Testing Data Visualization 243

Innovatemap

NOVEMBER 4, 2020

Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. Positioning and Messaging: Then, update your messaging. Visual Identity: Digital-first sales and marketing means you have to look the part.

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Product Marketing Marketing Differentiation Messaging 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. If my product IS a (blank) and my competitors are (blank), then I’m a (blank), UNLIKE (blank) that does or PROVIDES (blank), and this is my benefit (blank). .

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Positioning Analytic Tools Data Visualization Strategy 59