280 Group

JULY 8, 2019

We often hear the old adage, “forget your weaknesses, play to your strengths!” However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it. We will explain why these three skills are important to product managers and offer some tips to improve. Competitive Analysis.

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Weak Development Team Data Visualization User Testing Product Research 267

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 141

User Testing Product Research Product Marketing Customer Experience 141

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We didn’t know know if our sales predictions were good or bad.

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User Testing Customer Feedback Customer Experience Data Visualization 160

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 111

Education Marketing Weak Development Team Advertising 111

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure.

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User Testing Product Research Product Marketing Testing 118

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

280 Group

SEPTEMBER 2, 2019

Join our upcoming webinar, Five Steps to Transform Your Product Management Team , if you are a PM leader looking to improve your team’s people, process, and tools, to build a team of Product Leaders. Develop a long-term strategic advantage in each market to ensure the company remains competitive.

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Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

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Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. To Collocate or Not.

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Weak Development Team Customer Experience Technical Review Product Research 186

Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. To Collocate or Not.

Weak Development Team 186

Weak Development Team Customer Experience Technical Review Product Research 186

BrainMates

NOVEMBER 3, 2022

In Product Development. Product development can be a difficult process to get right. Not all products are created equal, and an alarmingly high number of products produced will fail. In fact, around 40% of the products launched by organisations fail to meet their intended objectives. By JANA PAULECH.

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Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. The framework uses its own product owner role, which is different from the one in Scrum.

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Weak Development Team Product Research User Testing Customer Experience 323

280 Group

JANUARY 22, 2020

In this article, we’ll discuss some of the concepts around how to step up and become a leader to your product team and organization. Product Management is a unique role because Product Managers have all the responsibility for a product’s success yet no formal authority. “Management is doing things right.

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Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 98

User Testing Feedback Software Analytic Tools Customer Experience 98

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product.

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Weak Development Team Development Marketing User Testing 52

Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth.

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Weak Development Team User Testing Customer Communications B2B 139

280 Group

JULY 22, 2019

Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs? where we’ll tackle what it takes to create great teams in more detail. When I think of product or market-oriented teams, I think about meetings. Resolving an issue with a product in the market.

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Weak Development Team Product Management Product Manager Product Research 229

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). a skateboard.

User Testing 126

User Testing Feedback Software Research Software Product Research 126

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 143

Education Marketing Weak Development Team Advertising 143

280 Group

DECEMBER 10, 2018

Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. I’d love to meet the person who started going across the world letting their IT professionals in on the biggest secret to getting amazing business support products out the door.

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Reporting Tools Weak Development Team Product Management Product Manager 246

280 Group

NOVEMBER 25, 2019

The product operations role gives you a great chance to learn about customer behavior, how to conduct market research, and how to manage the product management tool set. Product Managers always have more on their plate than they can handle, so they will welcome the assistance! The next step is to get strategic.

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Weak Development Team User Testing Certifications Research Software 245

The Product Coalition

OCTOBER 20, 2020

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? A few months ago, I introduced a concept I have developed called the PM, or Product, Quadrants.

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Weak Development Team Development Product Research Technical Review 99

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

280 Group

NOVEMBER 5, 2019

Join our upcoming webinar, Building Great Products with Superior Product Management Skills , where we’ll go into more detail on all of the tips below and provide you with actions you can take to develop a highly skilled, more effective product management team. What are the skills of a Product Manager?

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svpg

JANUARY 11, 2016

I normally write about how to evolve your organization from a weak product org to a strong one. But in this article I want to talk about a pattern that I see in many companies that are actually doing really well, growing aggressively, yet they will sometimes, over time and unintentionally, replace their good behaviors with bad ones.

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Weak Development Team Naming Branding Software Developers 107

280 Group

JUNE 8, 2022

As Product Managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not so good, practices in Product Management. Optimize Your Next Product Introduction. Nearly 80% of U.S.

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Development Team Review Systems Review Product Research User Testing 296

280 Group

OCTOBER 14, 2018

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management?

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Intercom, Inc.

JUNE 10, 2020

The truth is that Product Judgment is a complex topic, and in my opinion, one that is very poorly understood by many. I hope this post allows people and teams to safely talk about Product Judgment. How to obtain product judgment. Product Judgment does exist, and it is learned. It is not innate. This is not enough.

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Research Software Weak Development Team Reporting Tools Customer Communications 291

Userpilot

APRIL 29, 2021

The myth of the ‘killer feature’ and believing that all your product problems can be fixed with more features (or the ‘one big thing’) leads to the so-called ‘Build Trap’. The Build Trap leads to spending more and more of your development resources on building and maintaining new features, rather than improving UX and feature adoption.

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Weak Development Team Product Research User Testing Customer Experience 105

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Management Product Manager User Testing 265

280 Group

APRIL 18, 2023

Those aren’t attributes that make you weak, they make you a better Product Manager. Product Managers need to weigh the options and make decisions. While it’s good to read a room and conform to make the team most productive, don’t let it change you. Fortunately, I ended up in technology. I love that.

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Product Management Product Manager Customer Experience Management 295

280 Group

MAY 15, 2020

This allows us to select and use the best set of tools for the different product challenges we face. The tools in your Product Management toolkit should support a structured approach to managing your products through all phases of its in-market lifecycle. Figure 1: Steps to Enhance Your Product’s In-Market Performance.

Data Visualization 246

Data Visualization Analytic Tools Weak Development Team Product Research 246

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

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