Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.

Product launches 52

Product launches Roadmap Research Software Strategy 52

Alchemer Mobile

AUGUST 31, 2023

Here’s why having a mobile app is crucial for driving e-commerce and enhancing customer engagement and retention for many businesses today. Elevating E-commerce: A Seamless Shopping Experience Imagine a customer’s journey from discovering your product to making a purchase.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

280 Group

MAY 11, 2021

A product launch is a complex and multi-faceted activity that involves many teams collaborating successfully across an organization. Teams must ensure the product solves the right customer problems with all the right features and functionality, test and validate prototypes, and make a plan for production.

Weak Development Team 317

Weak Development Team User Testing Customer Experience Product Management 317

Userpilot

JANUARY 22, 2024

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. This means collecting feedback data to measure customer satisfaction. To learn more, book a demo today!

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

UX Planet

JANUARY 4, 2024

As I reflect on my unique professional journey, I find myself at a juncture where the roles of Design Strategist and Product Manager converge, unveiling the potential for a powerful synergy. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

Strategy 94

Strategy User Friction User Testing Research Software 94

280 Group

FEBRUARY 9, 2022

Gate: Should the company devote the funds and resources to proceed with product planning? . During the Plan phase, Product Managers perform detailed market research, customer research and a competitive analysis, to understand the product’s market potential. Gate: Is the product ready for beta testing with customers? .

Document 291

Document Development Team Review Software Review Systems Review 291

280 Group

AUGUST 9, 2022

In my initial conversations and interviews , I found that American Express had a great combination of customer dedication, integrity, and authenticity. Customers tapped on the button when shopping online, entered their Amex user ID and password, and the site form-filled their payment information.

User Testing 296

User Testing Research Software Feedback Software Product Research 296

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Userpilot

JANUARY 9, 2024

During market research to identify user pain points UX researchers often use SEQ surveys to conduct market research with customers using a competitor’s product. It can help unpack how users feel about given features, which pain points remain unresolved , and generate ideas for new feature development (i.e.

Data Visualization 105

Data Visualization User Testing Product Research Analytic Tools 105

Userpilot

JULY 9, 2023

Use surveys , interviews, and focus groups to gather qualitative data about their needs, pain points , and preferences. Next, generate and prioritize ideas for improving the usability and user experience you’ve identified in the research. Generate and prioritize ideas with the biggest impact on user experience.

User Testing 97

User Testing Customer Experience Product Research User Experience 97

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Are you ready for the deep dive?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Intercom, Inc.

SEPTEMBER 1, 2021

This means better outcomes for everyone: from the teams we work with to, more importantly, our customers. product marketing team. Involve PMM in the entire product process (or: it’s not all about launches). Ultimately, it helps us to deliver better products and marketing. This covers four general areas.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

OCTOBER 25, 2022

In general, strategic product management focuses on the key decisions that need to be made to ensure long-term product success. Strategic Product Management Activities and Tips. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 98

Product Research User Testing Customer Feedback Feedback Software 98

Userpilot

JANUARY 29, 2024

TL;DR SaaS UX design is a process of creating a smooth and pleasant user experience for SaaS products. A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

The Product Coalition

FEBRUARY 11, 2023

Get feedback from at least five customers, but many as possible. Make small bets with minimum viable products (MVP). The Target Customer As cliché as it might seem, one of the first things to do when preparing your product for the market is to consider your customer. Steps in figuring out your target customer.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

280 Group

JANUARY 13, 2021

A Product Manager does meaningful work as he or she is one of most critical strategic drivers in a company, outside of the executive team. The unique role touches all aspects of the business, involves a deep understanding of the customer’s pain points, and dishes out a high salary (yes!).

Data Visualization 265

Data Visualization Product Management Product Manager Reporting Tools 265

Userpilot

AUGUST 21, 2023

Prospective product managers need to be incredibly passionate about furthering their careers, impacting the company, and honing technical skills to ensure they don’t burn out when the going gets tough. A successful product launch is always the goal but fluctuations in team performance ensure that occasional failures will occur.

User Testing 98

User Testing Research Software Feedback Software Product Research 98

Userpilot

APRIL 6, 2023

Use data from user interviews, task analyses , and customer feedback to inform what goes into the MVP and future development. Overengineering is building a product that is more complex than necessary. Poor communication: even if you nail your product goals , make sure to communicate them clearly to the development team.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

SEPTEMBER 29, 2023

Product design team: Your user-centered design experts will gather early feedback about product concepts and help solve an existing customer problem. They also test the product concept and identify areas for improvement while collaborating with your development teams to bring designs into reality.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Mind the Product

APRIL 27, 2017

Different written and visual methods can be used to detail problems that target user experience as pain points. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Focus on Core Problems. Written Methods.

Framework 131

Framework User Testing Research Software Feedback Software 131

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

280 Group

JULY 10, 2018

One of the main reasons I was drawn to Product Management was the ability to listen to clients and really understand their pain points. It is then a puzzle, first looking strategically at the product and then figuring out how to solve the client’s pain points with an existing product or exploring if a new one should be built.

Product Management 204

Product Management Product Manager Product Research User Friction 204

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

AUGUST 29, 2023

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Product teams are staffed with various skilled professionals. Champions a customer-centric approach. Drives product success.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Gainsight

FEBRUARY 11, 2019

Last month, I quit my position as head of Customer Success at my company, RD Station. In those six years leading the team, I’ve led its growth from one person to 180 people that are now spread across five different functional teams: Customer Success Manager (CSM), Partner Success Manager (PSM), Professional Services, Support, and CS Ops.

Customer Experience 81

Customer Experience User Friction User Testing Weak Development Team 81

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years? Each business has a unique situation.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Product marketing vs. traditional marketing.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98