The Value Inequality – The Real Meaning Of “Customer Value”
The Secret PM Handbook
APRIL 11, 2017
Cost Plus Pricing = No Good. You must balance value versus (multiple) costs to determine price. (By Hans Splinter, Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)). People sometimes ask me “how should I price my product?” so I Googled it. I found a LOT of blog posts about pricing. A surprising number recommend “cost plus” pricing. How much does it cost to make your product?
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