Sat.Jun 30, 2018 - Fri.Jul 06, 2018

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Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

When a +10% isn’t really a +10%. OK, this is an infuriating startup experience: You ship an experiment that’s +10% in your conversion funnel. Then your revenue/installs/whatever goes up by +10% right? Wrong :(. Turns out usually it goes up a little bit, or maybe not at all. Why is that? Let’s call this the “ Conservation of Intent.” The difference between high- and low-intent users.

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4 Product Management Hacks to get the Most out of Failure

Mind the Product

Failing is an eventuality in software development. Not only do we fail, we are encouraged to fail iteratively. Let’s do it over and over again! And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch.

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Anatomy of a Great User Story

The Product Coalition

How to tell your product’s tale A user story is, get this, a story about your user. These artifacts serve as an account of how your user should ultimately experience the product that you’ve determined you need to build. They are typically the artifact that product managers develop in their roles of asking for particular user experiences from their engineering teams.

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Growth Mindset in Product Management

Roman Pichler

Embrace a Growth Mindset. Learning something new requires the right mindset or attitude. If you believe that you lack talent or are not smart enough, then you make it hard—if not impossible—for yourself to acquire new knowledge, skills, and behaviours. For example, I never used to think myself as somebody who is good at writing, and I wasn’t particularly good at it at school.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Customer transitions are funny and exciting beasts in the enterprise product world!

bpma ProductHub

By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”.

More Trending

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Don’t Join the Cult by Paul Adams

Mind the Product

The final keynote of this year’s MTP Engage came from Paul Adams, VP of product at Intercom. In the preparations leading up to the conference, Paul had warned me that he would challenge some common beliefs in the audience. We were excited, because we wanted to end the conference by giving our audience something to think about. Paul makes us aware that all the things we build are temporary – including the code for the Intercom messenger V3 which was deleted five days after Paul’s presentati

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My Lessons from Interviewing 400+ Engineers Over Three Startups

First Round Review

Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups.

Startups 111
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Getting You First Product Management Job

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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4 simple steps to manage your sales pipeline

Intercom, Inc.

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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What’s the Problem With Proxy Users?

Mind the Product

In this era of product management, I think we all agree that user research and feedback is important. We also know that sourcing users for this research can be difficult. So we often turn to proxy users in our research. Proxy users are people who are not actually your users, but are close enough that they know what your users would want… up to a point.

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My Lessons from Interviewing 400+ Engineers Over Three Startups

First Round Review

Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups.

Startups 108
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Best Thing About Being in Product is…

The Product Guy

Being in product management can have its ups and downs. But when you really dig in there can be found the BEST. See what product expert, Jordan Bergtraum, has to say on this topic.

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4 simple steps to manage your sales pipeline

Intercom, Inc.

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Effective Storytelling to Motivate and Align Your Team by Anna Marie Clifton

Mind the Product

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over. As humans, we’re not built to take in and process data points, we’re built to understand the world around us through story.

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Why Should Sales NOT be in Charge of Pricing?

Pragmatic Marketing

A question from a reader: Good morning Mark. The podcasts are excellent, as always. But I have noticed there may be one point you have not covered: “Why should sales not be in charge of pricing?” Thank you for the question. I can think of two reasons why sales should not be in charge of pricing. Their incentives are wrong. Most salespeople get a commission as a percentage of revenue.

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Measuring the effectiveness of agile processes

The Product Coalition

What problems arise in agile teams and how to measure them? Product Agility As our product scales, team size grows and we adopt more processes and infrastructures, the complexities to which they adhere to become immense. Sometimes processes malfunction, team is devoid of motivation or lacks the necessary impetus to deliver the best version of the product.

Agile 74
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Do you know what really makes your customers click?

Intercom, Inc.

Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.

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VR In UX Research: All You Need To Know About VR User Testing

UX Studio

Disruptive technologies such as virtual reality and augmented reality radically change how we behave and interact with our world. As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing.

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Why Should Sales NOT be in Charge of Pricing?

Pragmatic Marketing

A question from a reader: Good morning Mark. The podcasts are excellent, as always. But I have noticed there may be one point you have not covered: “Why should sales not be in charge of pricing?” Thank you for the question. I can think of two reasons why sales should not be in charge of pricing. Their incentives are wrong. Most salespeople get a commission as a percentage of revenue.

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5 recent U.S. studies that shape the future of managing remote teams

Miro

5 recent U.S. studies that shape the future of managing remote teams Here at RealtimeBoard, we are creating a visual collaboration tool that helps leading organizations from all over the world (including Fortune 500 companies) create innovative products. We are always curious to hear their stories on how they manage remote or collocated teams and […].

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What is Product Management, exactly?

BrainMates

According to The Product Management Body of Knowledge, Product Management is: “A discipline that provides managerial focus to products that in turn will generate measurable business benefits.”. Product Managers are often described as “the CEO of the product”. Marty Cagan says the role of the Product Manager is “to discover a product that is valuable, usable and feasible”.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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The question you should never EVER ask your engineers!

The Product Coalition

Put your learn mode in overdrive and boost creativity by asking *stupid* questions Unsplash What do product managers want to ask at engineering meetings but are too afraid to for fear of looking stupid? Are you new in your PM position? You might wonder how you’re going to handle the meetings with engineering without showing your lack of technical understanding and losing “cred” with the engineers.

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Don’t Wait Any Longer #prodmgt #jobs

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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TEI 183: Bad habits experienced product managers should avoid-with Alicia Dixon

Product Innovation Educators

Don’t let your calendar get in the way of doing what’s important as a product manager. Experienced product managers benefit from what they learned from previous successes and failures. That experience is valuable. However, they can also pick up some bad habits along the way. Some bad habits may be from a lack of knowing better but others come from routine and a “this is how we do it”-sort of mentality that too often develops over time in many organizations.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. No one wants to be the next Blockbuster. But the ability to avoid that fate won’t come from open workspaces, a relaxed dress code, and a bring-your-own-device policy. It requires organizations, from analyst to executive, to internalize the fast-paced world we live in and to adopt modern workflows that enable them to compete.

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LLMOps for Your Data: Best Practices to Ensure Safety, Quality, and Cost

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

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Phone Storage Woes No Longer? Progressive Web Apps to the Rescue

The Product Coalition

The more mobile apps are used the more space they take up. With the ever increasing amounts of photo and video data captured, extra space on one’s mobile device can be hard to come by. For many years the solution for Android users was the MircoSD card which can be used for photo/video storage and even to run applications. This is not the default setting however, and for the non-tech savvy user can be a bit of a hassle to setup and maintain.

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Introducing Multi-Cloud Deployment for Qlik Sense Enterprise

Qlik

Our June 2018 release represents our first step in delivering the only true multi-cloud analytics solution on the market. Our cloud-native, best-in-class architecture gives unparalleled flexibility and choice in how to deploy analytics across on-premise and public and private clouds without any compromises. Qlik’s cloud strategy is all about enabling your cloud strategy, and we're exclusively providing cloud analytics on the customer’s terms.

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Say Hello to “Free Text”

CardBoard

You asked, we listened. The new, widely requested “Free Text” tool takes versatility in story mapping to a whole new level. It has universal functionality and is a handy tool for your building process. Let’s take a look at just a few of the ways free text can make your story maps your own. Customization. To create free text, drag the “Free Text” icon onto any area of your board.