Sat.Aug 11, 2018 - Fri.Aug 17, 2018

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Data v. Opinion: The Ultimate Battle

Clever PM

One of the challenges that we commonly run into as Product Managers is the battle between opinions and data. And though it would be nice to pretend that data always wins, and that there's always truth in Jim Barksdale's famous quote, "If we have data, let’s look at data. If all we have are opinions, let’s go with mine," we know from practical experience that this is simply not the case.

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Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

(This is the third article in my Persuasion Tips series.). “Pre-handling objections” is about showing empathy for your audience. You put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you have answers to some of those worries. Pre-handle objections: Put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you address those worries.

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The most critical relationship for product managers to build

The Product Coalition

Photo by rawpixel on Unsplash Invest in your relationship with your team’s tech lead and it will pay dividends In my time so far at Doximity , I’ve been fortunate to work with two incredible tech leads. These more senior engineers often find themselves in a challenging role, splitting their time between individual contributor responsibilities as well as management duties.

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Improving Cold Calling with Product Usage Analytics

Revulytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your ( insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or worse, email. That rather Machiavellian strategy often results from sales guru Mike Weinberg’s #5 of “Not-So-Sweet 16” reasons salespeople fail at new business development: “they have awful target account selection and lack of focus.”.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Product Management – Simplified

The Product Bistro

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. About methodologies, strategies, and the like. Grumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this. Product management at its very core is: Identify a problem for some market segment […].

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Strategic Options for Mature Products

Roman Pichler

What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product has left the growth stage and entered maturity, as the following picture shows. To find out if your product is mature, you should track its performance.

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Shifting Markets, Shifting Strategy: Three Considerations

Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most. The Playbook: 1. Target Market Focus. Your target markets drive every key decision in the organization.

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Product Management Truths – Redux

The Product Bistro

One of my more popular posts has been on the unwritten truths of Product Management. Originally written over 5 years ago, that post covered many observations and self evident truths. Fast forward to 2018, and there are some additions to this list. Without further ado, I offer these observations: Whiz bang tools don’t make up […].

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Strategy over speed: How video games prepared me for life as a product manager

Intercom, Inc.

Growing up, I was surrounded by video games. In my house, we had the NES, Nintendo 64, Game Boy and a bunch of PC games. I would play video games for hours on end, only stopping for the odd toilet break. But as my love of gaming grew, it became obvious that I wasn’t drawn to the typically popular action or racing games. Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practic

Strategy 163
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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Indistractable: How to Master the Skill of the Century by Nir Eyal

Mind the Product

Is the world more distracting than it used to be? It certainly seems that way. Not just when we’re walking down the street, but at work, and with our families and friends as well. Have you ever sat down at your desk to do some important work, but found yourself unable to escape email or Slack long enough to focus on the important task you said you wanted to do?

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Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Being a product manager is actually more of a high-wire act — managing multiple disciplines and personalities — so you will need a cool head and a chill disposition.

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How To Build A Killer Product Design Team

UX Studio

A good product design team can do a huge job in making your product successful. They can make your product easier to understand and easier to use. A good product design team can make PO’s and PM’s life much easier. If it is so useful, how can you build one? Building a great product requires a team effort. But from what team? Developers might be the first ingredient that comes to mind, but visual designers, UX designers, UX researchers have a huge added benefit to the product team and

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Reddit’s Nick Caldwell on engineering leadership

Intercom, Inc.

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Customer Obsession

Mind the Product

I have been the CPO/VP of Product for four startups as they scaled to thousands of employees. Because of these experiences – and the many challenges of growth – I’ve become obsessed with different tools and tactics that creative leaders can use to keep fast-growing companies pointed in the right direction. Having a clear, well-defined mission, strategy and culture are helpful tools, but I’ve found that one of the best methods that helps to define a “true north” for a product or

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How This Head of Engineering Boosted Transparency at Instagram

First Round Review

While leading engineering at Instagram, James Everingham spotted a problem: the inevitable dip in transparent decision-making and communication as teams scale. Drawing on three decades of experience, he shares how to operationalize transparency during hypergrowth.

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Tips for Product Managers on their First __

The Product Guy

You just started a new product management job. What should you be focused on your first day, week, month, and beyond? More in the video with product management expert, Alisa Warshawski….

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Pseudo-Socialist Pricing

Pragmatic Marketing

Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb number repainted by an outfit that allows you to name your price. I thought you’d get a kick out of their complicated pseudo-socialist price list. FYI, I ended up ignoring all this and writing a check for $30. You may want to read their flyer, but you definitely want to read their yellow price list.

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.

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Why I Traded Private Equity for Product

Mind the Product

Last year I marked my fifth year of working with private equity firm Better Capital and its portfolio companies. Today, however, I’m the Chief Product Officer of a small digital advertising startup, making difficult product decisions and helping the company to grow. This is the story of why I traded private equity for product. I spent my days at Better Capital working with private equity veteran Jon Moulton, and helping to acquire, turn around, and then sell companies.

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How This Head of Engineering Boosted Transparency at Instagram

First Round Review

While leading engineering at Instagram, James Everingham spotted a problem: the inevitable dip in transparent decision-making and communication as teams scale. Drawing on three decades of experience, he shares how to operationalize transparency during hypergrowth.

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Product Management & When Other Departments Need Help

The Product Guy

Guest Post by: Mark Jones (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Shelley Iocona]. Product people usually like to start with the problem. One problem many are familiar with is being the requirements resource. You know the scenario; “Oh, we need a BA to figure out how these two internal tools should integrate, and you’re great at this, could you give us a hand?

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Pseudo-Socialist Pricing

Pragmatic Marketing

Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb number repainted by an outfit that allows you to name your price. I thought you’d get a kick out of their complicated pseudo-socialist price list. FYI, I ended up ignoring all this and writing a check for $30. You may want to read their flyer, but you definitely want to read their yellow price list.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Tales of two Continuous Loops by Tim Beattie

Mind the Product

There are lots of different frameworks for how to run projects so they are ‘agile’. Tim Beattie takes us through some principles that will help you no matter which specific ways of working you choose to implement. Don’t Make Assumptions of Simplicity. When working through a Discovery phase, you’ll be doing activities such as empathy mapping, scenario plotting and user opportunity spotting.

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How Gusto Built Scalable Hiring Practices Rooted in Tradition

First Round Review

In under six years, Gusto has grown from three guys in a house in Palo Alto to over 600 employees across two offices. Co-founder and CEO Josh Reeves shares how they've scaled the unscalable parts of hiring, detailing three steps the company has taken to retain its unique culture and ensure its best traditions live on.

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Juggling with priorities

The Product Coalition

Product managers are playing both strategy and tactics. Strategically, you set the long-term goals that inform the roadmap. Tactically, you want to ensure your Agile team is following the roadmap and delivers as expected. And it seems all you need is to prepare the backlog, prioritize it, push into development and regularly follow up on the status and results.

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Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Is everything you do aligned with the sales team? Do you know what motivates them, challenges them and keeps them up at night? Failure to align with sales is one of the biggest problems facing today’s product teams. That’s why we’ve dedicated the summer issue of Pragmatic Marketer to sales alignment. This issue features articles by Jim Ninivaggi of Brainshark , Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute.

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LLMOps for Your Data: Best Practices to Ensure Safety, Quality, and Cost

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

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How User Research Helped Us Create a Kickass Product Video

UserInterviews

We made a product video that people, well, actually enjoy watching. That's why we wanted to share our video marketing process, and how we used research to validate creative marketing decisions.

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What Is Software Usage Analytics?

Revulytics

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the comments). Software usage analytics is the ability to collect, analyze, present, and visualize data on the use of software applications and describes the solutions to understand the adoption of specific features, user engagement, product lifecycles, comput

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A Better-Than-Nothing Framework For Validating Product Ideas

The Product Coalition

Photo by chuttersnap on Unsplash Validation is critical, but don’t let process kill a good idea too soon When you have an idea for a product or project, the following are the hardest questions to answer: Who is your product for? Why do these people need your product? Why are they going to specifically want your product? You have to do a lot to answer these questions, and the following framework won’t get you there, but it will put you on the right path and give you some structure as you start t