Sat.Nov 30, 2019 - Fri.Dec 06, 2019

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How To Position a Product

BrainMates

Updated December, 2019. Stand out from the crowd and reap the rewards. Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Simple example: think of a major car manufacturer like Toyota.

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Deciding What is Valuable: A Hierarchy to Make Your Product Profitable

Mind the Product

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable. A core skill of product management is prioritization. For most, the end goal is to prioritize the things that will make you become the most profitable company.

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Technical Debt vs Product Managers

Ask Benny

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

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The Ethics of Product and Software Experimentation

ProductCraft

In my short fifteen months as a Research Triangle area resident, it has lived up to its reputation as both a tech startup hub and a center of medical research. In fact, this reputation is why my fiancee and I ended up here. Rachael is pursuing her Master’s and Ph.D. in clinical psychology at UNC-Chapel. Read more » The post The Ethics of Product and Software Experimentation appeared first on ProductCraft by Pendo.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? I get back all sorts of replies, but by far the biggest issues are about prioritization, in some shape or form. Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different.

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Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Contrast this with a mature product , which tends to have a more stable product strategy.

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Complete stakeholder mapping guide

Miro

Complete Stakeholder Mapping GuideAs many leading companies advocate for a less hierarchical organizational structure, product developers feel more empowered to innovate and drive change even if they don’t hold senior positions. This shift generates a lot of positive changes, but it also means communication and alignment are even more important to make sure your project […].

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Core Messaging: The Surefire Way To Align Product, Sales, and Marketing

bpma ProductHub

by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering. Whether it’s guiding content creators, generating a story for sales, or translating developer-speak into business terms, you’re at the nexus of an array of cross functional activities.

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5 Stages of Successful Customer Journey Maps

dscout People Nerds

A customer journey map gives you insight into how your users interact with your product. Here are five best practices to help you make one. .

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Mastering Business Testing: Formulating Strong Hypotheses

Strategyzer

When you are working on a new business idea, you may be confident that you are on the right path. However, each building block of your business model and value proposition represents an area of risk that needs to be tested: Customer segments, key resources, channels, value propositions, revenues and costs. In order to run good experiments to test our business ideas we need to formulate strong hypotheses that are testable, precise and discrete.

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Signs You Are Giving Your Stakeholders Too Much Feedback

Centercode

It’s hard to figure out which data to present to your stakeholders. It’s even harder when you’re sharing the results from your Customer Validation (CV) tests, which return lots of valuable product information and customer insights. A background in research or data analysis is immensely helpful , but it’s no silver bullet for conveying the most pertinent information for every stakeholder situation.

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Found in translation: How multilingual support helps you scale customer experiences

Intercom, Inc.

For online businesses, our customers can come from any part of the world and at any time. How do you ensure a great customer experience globally without adding a ton of headcount? In the United States alone, roughly 20% of the population doesn’t speak English at home. Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strateg

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The Secret Sauce to Hiring Great Product People by Kate Leto

Mind the Product

In this #mtpcon London talk, Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. Key Points. Emotional intelligence is more important than any of the technical skills we use in our roles. If we want to build greater emotional intelligence into our product teams, then we need to design our hiring processes to look for it.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Too Many Tools

The Product Guy

Designers have Adobe, Engineers have GitHub, Project Managers have JIRA, what do product managers really have that REALLY helps them. Watch and learn more from product management expert, Tanya Koshy.

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Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. San Francisco-based Zynga Inc. has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history.

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Inside Intercom survey – what content do you need to excel at your job?

Intercom, Inc.

We’ve often said that the key to engaging your customers is to send the right message to the right person, at the right time. The same is just as true about our content. That’s why we’d love to learn more about you – our Inside Intercom readers and podcast listeners. Take this 10-minute survey to let us know exactly what you need from our content to help you excel at your job in 2020.

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Great Gifts for Product People

Mind the Product

If like us, you work a lot, travel a lot and generally spend most of your time with one too many balls in the air, then this is the ultimate gift list for you! Use it to plan your festive shopping and peer inside the minds of the people behind Mind the Product as this collection of gift ideas comes straight from the team. Logitech HD Pro Webcam. £89.99.

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.

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How to Fix the Co-Founder Fights You’re Sick of Having — Lessons from Couples Therapist Esther Perel

First Round Review

Renowned couples therapist Esther Perel now has her sights trained on helping a different kind of pair: co-founders in the startup world. Here, she reveals her playbook for resolving recurring conflicts and communication failures between co-founders by sharing her favorite techniques for getting to the root of disagreements and tactics for navigating fights in the heat of the moment.

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Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. San Francisco-based Zynga Inc. has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history.

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Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. The era of mobile computing arrived so quickly that we almost didn’t have time to notice how close to magic push notifications really are.

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The Truth Behind the Data – Jimena Almendares on The Product Experience

Mind the Product

Jimena Almendares has held senior product roles and leadership positions at Zynga and Meetup , and now runs the Global Expansion efforts for Intuit. She has plenty of great stories to tell from those roles, but it’s her time as Chief Product Officer at OKCupid that we wanted to talk about. Jimena’s team completely revamped the customer onboarding flow and profiles using a data-informed approach that led to some amazing results – and some learnings that can help super-charge you

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Scrum Master Anti-Patterns

The Product Coalition

TL; DR: Scrum Master Anti-Patterns Scrum Master anti-patterns: The reasons why Scrum Masters violate the spirit of the Scrum Guide are multi-faceted. They run from ill-suited personal traits and the pursuit of individual agendas to frustration with the team itself. Read on and learn in this post on Scrum anti-patterns how you can identify if your Scrum Master needs support from the team.

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Why top product organizations are adopting dedicated product management systems

ProductBoard

It was the fall of 2013 when productboard founder and CEO Hubert Palan became convinced there must be a better way to create and share the product roadmap, and not long after that he learned that wasn’t the problem at all. Sure it was a hassle for product managers to design roadmaps in a PowerPoint, and to keep multiple versions for different audiences up-to-date.

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Ok, Google: Scale my SaaS business

Intercom, Inc.

? ?. Over a few decades, SaaS has evolved from a lofty concept to an integral part of the modern business landscape. In many respects, it’s now almost impossible to envisage a work environment that doesn’t rely on a SaaS product in some shape or form. But this supercharged evolution has meant that the world of SaaS is forever transforming at a breakneck pace.

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Product Management Across Cultures by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. She takes us through: Problems and pitfalls. Learnings and overcomings. Watch the video to see Claire’s talk in full. Or read on for an overview of her key points. Problems and pitfalls.

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LLMOps for Your Data: Best Practices to Ensure Safety, Quality, and Cost

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

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How to Become a (Great) Product Manager

The Product Coalition

Consider all of the software products out there that have pervaded your life, for better or worse — Instagram, Lyft, Gmail. There are some… Continue reading on ProductCoalition.com ».

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Degreed CPO Kat Kennedy explains the skills you need to excel as a product executive

ProductBoard

Written by Kat Kennedy, Chief Experience Officer at Degreed, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Seven years ago, my CEO asked me if I was interested in moving from my software development role into a product management role. I was a little skeptical about it because I already loved what I was doing, and to be perfectly honest, I wasn’t exactly sure.

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Communicating User Research Findings Amidst Resistance: How to Navigate a Disconnect Between UX Researchers and Stakeholders

UserInterviews

Joey Mangini explains how to present findings to hesitant or resistant stakeholders, improve communication between parties, and set the right expectations for stakeholders.