The Product Coalition

JULY 30, 2020

I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. I will briefly walk you through my zero-to-one experience so that you can draw conclusions on what to do, what not to do. Even though the article is intended for entrepreneurs, it could also provide fundamental insights to product managers who are tasked to improve metrics in a marketplace.

Customer Experience 78

Customer Experience Product Research Onboarding KPIs Research Software 78

Product Management University

JULY 30, 2020

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level.

Customer Experience 246

Customer Experience Workshop Positioning Reference 246

Mind the Product

JULY 30, 2020

Developing your product strategy and communicating your product roadmap is a continual improvement process. Over my time as a product manager I have learned from some incredible product teammates on how to level up your product strategy to ensure it is as informed as possible, and communicated to your organisation’s stakeholders and customers in the [.].

Product Strategy 163

Product Strategy Strategy Roadmap User Testing 163

Mixpanel

JULY 27, 2020

If you’ve ever sampled a perfume before buying the bottle, taken a car for a test drive before signing the paperwork, or savored a wine tasting before stocking your basket, you’ve experienced the power of product-led growth. Though the term often brings to mind SaaS heavyweights like Slack, Atlassian and Shopify, the principles at its core are quite simple: Product-led growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain custome

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ).

Data Visualization 271

Data Visualization Branding User Testing Customer Feedback 271

The Product Coalition

JULY 30, 2020

Reflection on what a minimum viable product ought to look like at the time of its pilot release to the market. So, MVP. A topic that has been pretty well threshed out so far. There’s a 99% chance that anyone who has been the least bit involved with software development in the past five years has heard those three letters. But even with the copious information available, people continue to fall into the trap of the “ideal product” when creating their projects.

Research Software 104

Research Software Customer Experience User Testing Data Visualization 104

Userpilot

JULY 29, 2020

Retention: the lagging metric in SaaS that is the key to both survival and growth. It’s 6-7 cheaper than acquiring new customers. Plus, repeat customers spend 33% more on average than new ones. Many SaaS companies generate up to 35% of their annual contract values from upsells, and 40% of SaaS growth comes from word of mouth referrals from existing customers.

Onboarding KPIs 59

Onboarding KPIs Customer Experience Feedback Software User Testing 59

Lead on Purpose

JULY 27, 2020

Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. Understanding the problems they face, and solving those problems with a software solution, is the end goal.

Research Software 214

Research Software Product Research User Testing Leadership 214

Imaginary Cloud - Design

JULY 30, 2020

Unless you have been living under a rock for the last few years, it's unlikely that you have never come across User Centered Design (UCD). After UX and UI, it's one of the most popular terms in the design field. If you're building a web or mobile app, you might feel that the recipe for success is to follow a User Centered Design approach. But do you actually know what is it about?

User Testing 91

User Testing Feedback Software Research Software Customer Experience 91

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280 Group

JULY 27, 2020

You’ve Decided to Take a Training… Congratulations! You are on your way to becoming more effective in your work and advancing in your role. With any of our courses, you’ll walk away with proven and practical tools that you can apply to your role on Day One back at work. You want to build better products. And that’s our very mission: to help you build products that matter.

Certifications 290

Certifications Product Management Product Manager Feedback Software 290

Mind the Product

JULY 28, 2020

TransferWise was formed in 2011 out of frustration with the expense of sending money overseas. Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers. We’re happy to boast that the service [.]. Read More. The post Scaling from 60 to 1,000 People appeared first on Mind the Product.

Banking 226

Banking Marketing Leadership 226

Alchemer Mobile

JULY 30, 2020

Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up, they see that they’ve lost their shopping cart, and they have to start from scratch. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely. As a product manager, you’re probably on the other end, watching the app user analytics roll in, wondering why shopping cart abandonment has suddenly spiked.

Feedback Software 182

Feedback Software User Testing Customer Feedback Analytic Tools 182

The Product Guy

JULY 26, 2020

Getting to the product’s lotus flower in the middle of the muck and helping the organization have just the right amount of information that is needed. Watch and learn more from product management expert, Kirsten Jepson.

Information 169

Information Product Management Product Manager Management 169

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Analytic Tools

Intercom, Inc.

JULY 30, 2020

First, as the economy is buffeted by turbulent seas, companies must batten down the hatches and devote their time and attention to their current customers. Then, because budgets and resources are undoubtedly restricted, they must learn how to do more – with less. Automation has become a colossal aid for accomplishing both. Unlike previous financial downturns, businesses have more access than ever to technology that can put their data to work.

Data Visualization 145

Data Visualization Artificial Inteligence Customer Experience Customer Feedback 145

Mind the Product

JULY 31, 2020

In this ProductTank New York talk, Matthew Vitebsky tells the story about how he landed a Product Manager job at TIME magazine, where he assisted stakeholders with their entire brand package, including Time Fortune Money, Time Health, and Time Kids. After just one year out of college, Matthew obtained a role as a data architect. [.]. Read More. The post How I Became a Product Manager, by Matthew Vitebsky appeared first on Mind the Product.

Magazine 177

Magazine Product Management Product Manager Management 177

Product Management University

JULY 30, 2020

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level.

Customer Experience 130

Customer Experience Workshop Reference Positioning 130

The Product Guy

JULY 30, 2020

Guest Post by: Inis Hormann (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. Product Managers (PM) need to effectively communicate product vision, strategic roadmaps and concepts to a variety of different stakeholders through the different stages of the product life cycle. The challenge is identifying to share project and product updates with whom because stakeholders can change over the life of a product.

CTO Coach 156

CTO Coach Customer Experience Software Review User Testing 156

Advertiser: Revenera

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.

Reporting Tools

Alchemer Mobile

JULY 29, 2020

Customer funnels are a technique Marketing and Product teams have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. Mobile offers consumers a unique way to experience brands, skipping ahead and looping back whenever it makes sense for them personally. Using a traditional funnel to understand and predict mobile customer behavior just doesn’t cut it anymore.

Customer Experience 130

Customer Experience User Testing Customer Feedback Data Visualization 130

Mind the Product

JULY 28, 2020

Teaching something is hard – to do it well, you need both an incredible command of the subject and great communication skills. Teaching in the form of a narrative story? That’s another level of difficulty and in her new book, The Team That Managed Itself: A Story Of Leadership, Christina Wodtke does just that. Drawing [.]. Read More. The post Leading Teams to Success – Christina Wodtke on The Product Experience appeared first on Mind the Product.

Product Research 176

Product Research Analytic Tools Feedback Software Technical Review 176

First Round Review

JULY 28, 2020

Building better teams and companies starts with working on yourself. But for startup leaders, making time for personal development is usually last on the list. Here's a collection of tactical tips from the Review archives for getting started.

Development 126

Development Framework Startups 126

The Product Coalition

JULY 28, 2020

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. It is a commonly used metric in traffic analysis. The bounce rate is calculated by counting the number of visits without any further action (in other words, visits with just one-page view) and dividing that by the total number of visits.

User Testing 113

User Testing Product Research Product Marketing Testing 113

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

UserInterviews

JULY 30, 2020

If you’ve ever opened Sketch to create a customer journey map and thought, “There has to be a faster way to do this,” you’re in the right place for alternatives.

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Mind the Product

JULY 27, 2020

In this ProductTank San Francisco talk, Head of Product at Confluence, Pratima Arora gives us a framework for making sure that our work has an impact on the overall business goals of the organization. Her key points include: Transferring from engineering to product management Changing customer DNA Three key business drivers Watch the video to see [.].

Framework 164

Framework Engineering Product Management Product Manager 164

AB Tasty

JULY 29, 2020

So, you want to work in product? Understand what unites and separates PMs from POs, when to choose which and how to get started becoming one. This article was originally posted on AB Tasty as Product Manager vs Product Owner: What’s the Difference?

Product Management 98

Product Management Product Manager Management Management 98

The Product Coalition

JULY 28, 2020

#3. They dare to propose big bets backed by intuition Continue reading on Product Coalition ».

Product Management 134

Product Management Product Manager Management Management 134

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

Artificial Inteligence

Usersnap

JULY 27, 2020

Tracking feature requests from customers is a blessing, and also a nightmare for Product Managers. You want to know the needs and new ideas from your customers. So you love hopping onto different pages to hunt them down, hitting F5 to refresh the list every hour. I’m only kidding. We at Usersnap believe the voice of customers should be the driver of product development.

User Testing 95

User Testing Customer Feedback Feedback Software Embedded Analytics 95

Mind the Product

JULY 29, 2020

Critical thinking is a topic that resonated with product leaders in our state of product management survey late last year – many of you said that the ability to employ critical thinking had been the most essential skill in enabling you to progress your career. We thought this warranted closer examination and so we’ve canvassed [.]. Read More. The post Critical Thinking for Product Leaders appeared first on Mind the Product.

Product Research 142

Product Research Product Management Product Manager Management 142

Centercode

JULY 29, 2020

Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success. After all, without pre-release feedback to act on, there’s no way to be sure your next release has the quality your customers expect and deserve.

Feedback Software 94

Feedback Software Reporting Tools Product Research Research Software 94