Creating a Sales Playbook: 5 Must-Haves
Product Management University
MARCH 21, 2023
The whole point of creating a sales playbook is to give your sales team “situational sales tools” that make them highly effective in every part of the sales process. The end game is shorter sales cycles where your products and services are the clear choice. What is a Sales Playbook? A sales playbook is a collection of sales tools that help salespeople usher buyers through the sales process with simplicity and greater credibility.
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