Product Demos: Avoiding the Trap of Telling vs. Selling
Product Management University
MARCH 23, 2023
If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before you even know it, even though your intentions are always on the mark to start the demo. Here’s how to avoid the trap. The Difference Between Telling and Selling Demos Telling Demos The telling demo is an overview of the product section by section, a demonstration of the features in each, and an explanation of how those features work and the benefits.
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