What is User Engagement? [+ 12 Strategies to Improve It]
Userpilot
JUNE 19, 2023
User engagement is one of those terms that everyone knows but only a few fully understand. What does it mean to engage a user? How do you measure it? And most importantly, how do you improve it? Let’s explore 12 strategies to boost user engagement on your app and increase conversions, retention, loyalty, and ultimately, product growth. TL;DR User engagement is the level of “interactivity” that users have with your product, the value they get from it, and the desire to keep using it.
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