The Accidental Product Manager
JULY 31, 2023
Fast delivery is causing problems for product managers Image Credit: Hamilton Greene Selling products online has become a part of just about every business’s operation. This has opened up new markets for product managers to go after. However, it turns out that selling online comes with a number of rules that product managers may not realize when they first start selling online.
Mind the Product
JULY 31, 2023
Peek's CPO Navya Rehani Gupta looks at the art of zooming in and zooming out and at finding the right focus for every perspective and every situation. Read more » The post Mastering perspective – zoom in, zoom out as a product leader by Navya Rehani Gupta appeared first on Mind the Product.
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TechEmpower - Product Management
JULY 31, 2023
When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. What does the business do? How does it meet customers’ needs? And most importantly, how does it make money? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects?
Mind the Product
JULY 31, 2023
In part two of this deep dive, Mind the Product’s and Pendo's Principal Strategist Christine Itwaru discusses common biases in product management careers, like authority, recency, availability, survivorship, and bandwagon effect. Read more » The post Deep dive: How to deal with cognitive bias in product – Part 2 appeared first on Mind the Product.
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
Userpilot
JULY 31, 2023
Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. But look no further! This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. But what exactly does this entail? In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role.
Brian Balfour
JULY 31, 2023
In March, LinkedIn launched an AI assisted growth loop. Fareed Mosavat and I recorded a convo where we broke it down step by step. We were shocked when we looked up the stats. From March to June it went from generating 0 to 1M uniques per month according to Ahrefs and is on one of the steepest growth curves we’ve ever seen for a content loop. ?️ Note: Fareed and I are thinking about turning this type of convo into a podcast.
Userpilot
JULY 31, 2023
Are you looking for solid Intercom alternatives but not sure which one to pick? If so, you’re in the right place, as this article discusses 15 tools that are excellent alternatives to Intercom and will help you optimize customer service processes and deliver outstanding self-service support. Let’s get right into them, one by one! TL;DR Teams may look for Intercom alternatives because of its steep learning curve, counterintuitive and cluttered UI , low speed, limited customization, an
Product Innovation Educators
JULY 31, 2023
Starting from the customer experience to build products customers love Today we are talking about the “working backwards” approach to product that was created at Amazon. To give us the details on this approach, Colin Bryar is with us. He joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of Amazon’s senior leadership team.
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Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.
Userpilot
JULY 31, 2023
What is Pendo? If you’re looking for the answer to this question, you’re in the right place! In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. We also have a quick look at Userpilot as a worthy Pendo alternative. Let’s get right to it! TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams.
UX Studio
JULY 31, 2023
Building a digital product or service requires a team of people with different attitudes and backgrounds to work together on a daily basis. Even if we share the same goal, we may have opposing ideas, approach problems differently, or set priorities differently. Creating an environment where everyone on the team feels motivated and happy is essential for a successful collaboration.
Nir Eyal
JULY 31, 2023
When they came on the scene in the 2010s, enterprise messaging apps delivered the fast collaboration companies craved. A new world of internal messaging dawned in which anyone could ping anyone and get a near-immediate response. But in offering a potent solution, group messaging apps also introduced a problem: constant distraction at work. We’re drowning in notifications that lure us to diversion and degrade productivity.
Johanna Rothman
JULY 31, 2023
I had a terrific time speaking with Jeff and Chad on the Agile Wire: Successful Independent Consulting with Johanna Rothman. (That's the video link.) We discussed many things: Fees and why some clients want us to float their money and what to do instead. Marketing is an ongoing and continual activity Jeff has a hack about how to read while he's exercising!
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
BrainMates
JULY 31, 2023
Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Yet despite all this attention, it is still uncommon to see organisations building innovation into their mode of operation.
Tyner Blain
JULY 31, 2023
The overwhelming emphasis I see in product organizations is on sequencing the execution of the product strategy over the upcoming quarters. Optimizing the product operations work to deliver a subpar product. There is little to no effort applied to shaping the product strategy. Problem statements should be used to shape the choices about what needs to be done, before trying to decide which bits to do when.
Gainsight
JULY 31, 2023
In the digital age, customer experience is the bedrock of a successful business, and companies are continuously seeking innovative ways to engage and support their customers. One such trailblazer in the realm of customer-centricity is Sonos, the world’s leading sound experience company. Sonos has taken customer support and engagement to new heights by leveraging Gainsight’s Digital Hub to build a comprehensive and centralized community that caters to customers’ self-service needs, consolidates
ProductBoard
JULY 31, 2023
If you are a product-maker, one of your most important allies when sitting down at the collaborative discovery table should be User Story Mapping. It helps teams to visualize the whole user journey as meaningful increments and have really good discussions, with the aim of building a mutual understanding of the challenges they face along the way. To paraphrase product management guru Marty Cagan.
Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!
dscout People Nerds
JULY 31, 2023
Sometimes stakeholders don’t realize the real value of what you’re providing. Facilitating entertaining sessions can make all the difference.
Product Management University
JULY 31, 2023
The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. If you think about it, those skills, to a greater or lesser degree, are required in just about any market or customer-facing role in a high-tech company.
Userpilot
JULY 31, 2023
Looking to improve the user experience for your app? From making small UX design changes like adding progress bars to your forms to implementing a data-driven personalization strategy, there are many things you can do to enhance the experience better. In this article, we've picked 15 strategies that will move the needle and help you drive product growth.
freshtrax
JULY 31, 2023
At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project.
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The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.
Userpilot
JULY 31, 2023
What is WalkMe? Which features does it offer to product teams ? How much does it cost? How does it compare to other similar tools? These are the main questions we discuss in this article, so if you’re after the answers, you’re in the right place! Let’s dive in, shall we? TL;DR WalkMe is a digital adoption platform. It’s widely used to support digital transformation projects through super detailed user education programs and new employee onboarding.
Userpilot
JULY 31, 2023
What A/B testing metrics should you choose? Approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to conversion rate optimization (CRO). This means you need to follow a good framework and track the right metrics if you want to prove your success. That’s why we’re going to talk about the frameworks you can follow.
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