Wed.Jan 10, 2024

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. demo guy! I think of demos as verbal product positioning. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published.

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Launching products at Meta: Neha Bansal (Product Leader)

Mind the Product

We dive into the experiences and insight of Neha Bansal, a seasoned Product Leader at Meta. In this illuminating exploration, Neha unveils the secrets behind launching products at a big tech company. Read more » The post Launching products at Meta: Neha Bansal (Product Leader) appeared first on Mind the Product.

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User Research: What Is It and How to Do It in SaaS

Userpilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research. A detailed 5-step process for conducting effective research.

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Effective Agility Requires Cultural Changes: Part 1

Johanna Rothman

I see many teams and team members who say, “Agile stinks. It's a way to force me to work too fast and not finish anything.” When I ask people what's happening, they say: We're doing an agile death march because someone else already told us what we have to do and the date it's due. We have a standup which is more like a serial status report at least once a day for an hour.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Fun graph from Peter Attia’s book Outlive

Andrew Chen

Hey readers, This is a small deviation from my usual topics, but wanted to share. This is one of the most important graphs that I saw in 2023 that has led to behavioral change for me. This is in Peter Attia’s book Outlive. Here’s the graph: tldr: if you want to be able to briskly climb stairs when you are 75, you need to be in the top 95th percentile of cardiovascular fitness.

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TurnKey’s Customer-Centric Approach in Tech Staffing

TurnKey Labs

In the dynamic world of technology, the staffing landscape is continuously evolving, with companies striving to adapt to the ever-changing needs of their clients. Amidst this flux, one approach has proven to be increasingly vital: being customer-centric.

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ONE THING on Roadmaps and Features

Product Culture

Features can shift greatly from quarter to quarter. A smart roadmap focuses on themes instead. Themes define what’s important to your customers at the present time. They generally remain the same over time. Example: Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly 4 2 2 2 Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruc

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Top 7 Reasons Why Companies use Offshoring Tech Staffing

TurnKey Labs

Ever wondered why companies are diving headfirst into the vast seas of offshoring for their tech staffing needs? Well, get ready to navigate through the turbulent waters of global spending, where the compass points to a staggering $731 billion by 2023, according to the meticulous research by Deloitte.

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2024: Focusing on Finding Joy in My Work

Product Talk

Image created by ChatGPT 4 using DALL-E 2 Happy New Year! Every year, I kick off January with an update on how the year went and I share my plans for the upcoming year. This year is going to look a little different. You might remember that at the start of 2023 , I announced that I wasn’t setting any goals for the year. I had been pushing hard for several years (writing a book, promoting the book, launching courses) and was tired.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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IT Offshoring 101: a Winning Playbook

TurnKey Labs

Why is Offshoring worth considering? A better question might be, why WOULDN’T you want to engage in Offshoring? It’s a win/win in our book (and it can be in yours, too).

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SaaS Onboarding Manager Salary Statistics 2024

Userpilot

Are you an aspiring user onboarding specialist, trying to figure out what the appropriate onboarding manager salary to expect is? Or perhaps you’re a SaaS company looking to hire the perfect onboarding manager with the best qualifications and the right pay. Either way, we have the answers you’re looking for – from listing down what qualities an onboarding manager should have to the average base salary they earn.