Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

The Product Coalition

DECEMBER 11, 2023

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. One of the best outcomes is of course the networking that happened during these three days.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

Roman Pichler

SEPTEMBER 13, 2022

And what’s their relationship to the product vision and the product backlog? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog. The product strategy communicates the approach chosen to realise the vision and to make the product successful.

Product Strategy 298

Product Strategy Strategy Vision Product Research 298

Product Management University

FEBRUARY 27, 2017

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric. “What’s on our strategic roadmap?”

Vision 100

Vision Workshop B2B Roadmap 100

Mind the Product

NOVEMBER 1, 2017

How do you collectively build your marketing persona through a workshop? Preparing for a Persona Workshop. Market research and having a customer proxy are prerequisites for a persona workshop. As well as product managers, stakeholders, marketing, sales, and dev representatives should attend a persona workshop.

Construction 107

Construction Workshop User Testing Customer Experience 107

UX Studio

NOVEMBER 3, 2017

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

Vision 97

Vision User Testing Product Research Workshop 97

Roman Pichler

FEBRUARY 19, 2024

You manage the stakeholders, for example, by inviting them to roadmapping workshops and sprint review meetings or by having regular one-on-ones with them. You employ the following artefacts: product vision and product strategy , business model and business case (if applicable), and KPIs. Strategize , 2 nd ed.,

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Consider sharing the input beforehand when you run a strategy workshop so that people can prepare for the meeting. Listen to this article: [link]. 1 Set an Objective. What’s the meeting about?

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Roman Pichler

AUGUST 15, 2023

A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board.

Product Strategy 227

Product Strategy Strategy Research Software Customer Experience 227

Innovatemap

AUGUST 31, 2020

Some choices are long-standing and are reflected in the product vision, some play into the foundation of a product strategy, and many more reside in the plan to pull it off – the roadmap. Product vision depicts the future the product aims to create and is used to inspire teams and customers. How Innovatemap can help.

Vision 52

Vision Roadmap User Testing Product Research 52

Bain Public

APRIL 17, 2020

We already knew we could deliver expert guidance via a series of on-site workshops. Our virtual workshop series provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next. We deliver content via a series of virtual workshops.

Workshop 52

Workshop Leadership Document Framework 52

Sequent Learning

JULY 25, 2019

Start With A Vision. Successful products begin life with a spark of inspiration and a vision. Vision is, considered a non-negotiable for a CEO, and is often non-negotiable for a product manager. One reason is that not all product managers have the innate sense of a vision for the product.

Vision 40

Vision Workshop Customer Experience Product Research 40

The Product Coalition

MAY 1, 2018

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this. The vision talks about the future?—?where

Vision 60

Vision Data Visualization Customer Experience Artificial Inteligence 60

Product Management University

JANUARY 18, 2022

Using Customer Knowledge to Establish a Clear Vision and Priorities That Stick. With superior knowledge of markets and customers, you now have to convince executives, marketing, sales, engineering, finance, customer success, and customers that your vision and priorities are spot on. You’re not going to be one of those.

Leadership 147

Leadership Finance Product Management Product Manager 147

Sequent Learning

NOVEMBER 12, 2018

Our Product Management workshops are designed and taught by professionals who have grappled with the same day-to-day challenges that attendees currently face. A companion, one-day Product Strategy & Roadmapping workshop addresses what is perhaps today’s top business concern: How can we innovate for competitive advantage?

Workshop 40

Workshop Data Visualization Product Research Product Management 40

Product Management University

OCTOBER 20, 2020

Join me for a 3-hour live (web meeting) demo workshop on November 12th. Product Demo Workshop November 12, 2020. You’ll deliver demos that bring the buyer’s vision of success to life so you can push the sales process to a close. 3-hour live workshop via web meeting. See the details below. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Research Product Management 130

UX Planet

JANUARY 4, 2024

DESIGN THINKING FOR PRODUCT ROADMAPPING: A STRATEGIC VISION IN ACTION In a subsequent role as a Design Strategist for a tech company, my team was tasked with developing a new mobile application. Embracing Design Thinking principles, we conducted workshops to map out the entire user journey and identify pain points.

Strategy 94

Strategy User Friction User Testing Research Software 94

Bain Public

OCTOBER 13, 2022

Over the last 5 years, Bain Public has partnered with different accelerators, such as Centech , The Holt Xchange , and NEXT AI , to give expert product workshops to growing startups. For the first time ever, Bain Public will be hosting their own, exclusive product workshop event!

Events 52

Events Startups Workshop Vision 52

Product Innovation Educators

JUNE 29, 2020

Leaders of product management need agility, influence, trust, empathy, and motivating vision. 17:30] Tell us about product vision. Product vision is an inspirational goal that describes the positive change that the product will bring about. 17:30] Tell us about product vision. Strengthen product management expertise. [17:30]

Agile 105

Agile Workshop Product Management Product Manager 105

Product Management University

NOVEMBER 3, 2020

If you want to learn how to uncover strategic customer priorities and align your portfolio priorities accordingly, contact Proficientz about a hands-on workshop for managing, marketing and selling a portfolio of solutions to grow your wallet share. Creating Your Product Vision: Two Parts Customer, One Part Product. Related Articles.

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

Dear Strategy

MARCH 15, 2023

The podcast will continue to serve as an education tool, and will even be expanded to reflect the full array of business topics that we now cover in our classes and workshops. The complete list of revisions are outlined below: Step 1 of the process has been renamed from “Vision” to “Scope.”

Framework 97

Framework Workshop Blog Education 97

Roman Pichler

FEBRUARY 6, 2018

The first and possibly most powerful goal is the vision , which describes the ultimate reason for creating your product and the positive change it should bring about. As this example shows, the vision is an inspirational, visionary goal that cannot be measured. An example I like to use is healthy eating. Getting to Shared Goals.

Weak Development Team 149

Weak Development Team Technical Review User Testing Workshop 149

Sequent Learning

DECEMBER 20, 2023

Their role revolves around defining the product vision, aligning it with market needs , and ensuring its success. Certification and Specialized Training: Sequent Learning specializes in comprehensive workshops designed explicitly for Product Managers. Project Manager: Concentrates on the successful execution of projects.

Certifications 52

Certifications Product Management Product Manager Workshop 52

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Let me walk through the entire workshop in the phases with its results. These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. refer to image 4).

Startups 123

Startups Strategy Technical Review B2B 123

Product Management University

JUNE 21, 2021

With the market knowledge as the backdrop, product management creates a vision for how your organization is going to make its target customers successful in ways they haven’t even thought of yet while also driving revenue growth, market share and wallet share. You still have to earn that trust. Related Articles.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Roman Pichler

APRIL 13, 2021

It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination. Instead, explain to them how effective product KPIs are derived , and consider inviting them to the next product strategy workshop in order to collaboratively determine the right KPIs.

Feedback Software 241

Feedback Software Data Visualization Analytic Tools Research Software 241

Roman Pichler

JULY 20, 2016

Describe and validate the product strategy —the path to realise your vision—before you create your roadmap and decide how the strategy is best implemented, as the following picture illustrates. I like to use my Product Vision Board to develop a valid product strategy. Use your vision and product strategy to make the right decisions.

Roadmap 327

Roadmap Agile Technical Review Weak Development Team 327

The Product Coalition

JANUARY 14, 2020

Learn more about how to kick-off this process with an initial day-long product mindset workshop for your Scrum team. The Steps and Exercises of the Product Mindset Workshop The product mindset workshop comprises of seven steps, starting with the product vision to the business model to personas to ideation: 1.

Product Research 79

Product Research Workshop Customer Experience Vision 79

Product Culture

MAY 5, 2021

In my first VP Product role, my company had a charismatic founder with a strong vision of where he wanted the organization to go. But the vision was high level and long term, like the top of a pyramid. Strategy is the intermediate layer that connects the company's actions with its vision. It is the layer that says "no!"

Strategy 86

Strategy Workshop Vision Events 86

Sequent Learning

DECEMBER 20, 2023

Key Responsibilities of a Product Manager Visionary Leadership : They define the product vision , aligning it with company objectives and strategizing the product roadmap. Defining Vision and Strategy : At the forefront of their tasks lies the creation of a comprehensive product vision.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Roman Pichler

NOVEMBER 3, 2020

A great way to engage the key stakeholders and development team members is to run a collaborative workshop, be it online or in the office. Ask your Scrum Master or another experienced facilitator to help prepare the workshop and facilitate the session.

Product Strategy 397

Product Strategy Strategy Product Research Technical Review 397

freshtrax

AUGUST 31, 2021

In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Since 2015, we began providing workshop-style services, mostly to Japanese enterprises, based on design thinking. Defining a new vision. The answer was.

User Testing 85

User Testing Research Software Branding Workshop 85

Sequent Learning

DECEMBER 20, 2023

Consider pursuing advanced certifications or attending workshops to stay updated. You’ll strategize, conduct market research, define product vision, and collaborate across teams. Key responsibilities include identifying market needs, defining product features, prioritizing tasks, and ensuring alignment with business goals.

Data Visualization 52

Data Visualization Certifications Product Management Product Manager 52

The Product Guy

OCTOBER 1, 2018

You have to work with different stakeholders to define the product vision and strategy, define the set of features that the product will have and figure out a rollout plan. Define Product Vision and Strategy. I recommend you also add to this board the product vision as suggested by Roman Pitchler’s Product Vision Board.

Roadmap 133

Roadmap Customer Experience Workshop Document 133

The Product Coalition

DECEMBER 28, 2020

Align on vision, goals & partnership value Understanding each parties strategic vision, goals and challenges will enable you to create relationships that deliver more mutual value. Workshop a ‘joint’ team charter (a) what does success looks like (b) working practices & tools (c) team values & behaviours.

Feedback Software 177

Feedback Software Technical Review Technology Systems Review 177

Product Culture

MARCH 29, 2023

It’s easy to lose sight of your big picture vision, getting bogged down by minutiae. April Roadmap Workshop Our live April online masterclass is filling up. It also aids in measuring success. See my article Outcomes Over Outputs: Making Customers Awesome. I've been blogging at our new Academy site, where I teach online courses.

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Workshop Naming Vision Roadmap 52

Mind the Product

MAY 31, 2019

Day 2: Workshops. On Day 2 we ran five all-day workshops for Product Managers at two venues in central Hamburg. It failed because it was too early, but it’s an impressive display of real moonshot thinking, and interesting to see how different the protagonists dealt with the temporary end of their vision. Day 3: Conference.

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Workshop Events Leadership Presentation 152