The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

280 Group

NOVEMBER 30, 2023

The Role of a Product Manager Product Managers serve as linchpins within any organization, responsible for steering products from conceptualization to market success. The post Unlocking Success: A Comprehensive Guide to Product Manager Salaries in 2024 appeared first on 280 Group.

Certifications 156

Certifications Product Management Product Manager Research Software 156

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. 94, How to Lead in Product Management , pp. Solution : Focus on the why : Ask why people would want to use the product.

Vision 299

Vision User Testing Research Software Product Research 299

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 124

Vision Product Research User Testing Feedback Software 124

280 Group

NOVEMBER 30, 2023

He has made impactful contributions to product at Openwave, Microsoft, Savi and Immersion. Roger uses his experience to help companies improve their product strategy development, product lifecycle process, full product considerations, competitive and market research processes, and roadmap development and evolution.

Product Research 156

Product Research Technical Review User Testing Certifications 156

280 Group

SEPTEMBER 20, 2021

In segmenting a market, Product Managers must leverage information from market research, customer surveys, website behaviors, and more to find commonalities and define groups of people with similar attributes. 280 Group is the world’s leading Product Management training and consulting firm.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

Userpilot

SEPTEMBER 14, 2023

Product management focuses on the overall strategic direction and champions the product inside the organization. Product marketing, on the other hand, promotes the product to the outside world. What are the responsibilities of product managers? The product manager role is very complex.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

280 Group

FEBRUARY 7, 2019

This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process Ebook 3.0: During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable.

Development Team Review 174

Development Team Review Product Research Download Document 174

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. How to collect market research data?

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Feedback Software 98

Userpilot

NOVEMBER 20, 2023

Technical product managers vs. product managers Regular and technical PMs usually work together at all stages of the product management process , but their roles focus on different aspects of product development. Regular product managers are more customer-centric in their approach. Product vision.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Melissa Perri

JANUARY 4, 2020

Here are my predictions: Strategy and product management will become more connected and synonymous, especially in SAAS/ other software companies. Product Strategy = Company Strategy in this case. Most companies do strategy poorly, product managers will need to step up and given the room from executives.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

280 Group

MARCH 27, 2020

In roughly this order, we covered these topics: Best practices for working from home as a Product Manager, and how to stay engaged with your product team. What to do when product sales have been dropping as a result of the Coronavirus pandemic. Tips to support Marketing and Sales during this challenging time.

Customer Experience 263

Customer Experience Product Management Product Manager Research Software 263

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. PMs need to know how to use product analytics tools to gain actionable insights. Hard product management skills Let’s start with the hard skills.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

People-First Product Leadership

MARCH 10, 2024

Expanding on the prior section, at the start of your product career, you typically work alongside another product manager or colleague who has more experience - in the product, customer, and/or business. The product strategy and product roadmap will be shared with you, but you will not define them.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

AUGUST 29, 2023

Even though both roles are responsible for ensuring that a product is successful, they do so in different ways. Product management is concentrated on creating value for users and managing the overall product strategy across the entire lifecycle. Drives product success. Champions a customer-centric approach.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

280 Group

SEPTEMBER 16, 2021

For example, a target audience for a digital product such as a new video game is more likely to engage with in-product ads or promotions delivered via social channels than a full-page spread in a magazine. 280 Group is the world’s leading Product Management training and consulting firm.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Userpilot

MAY 5, 2022

Product managers monitor and control the product lifecycle while ensuring there is the right corporate environment for its development. Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. What is the product management process?

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Take those inputs, synthesise them and then figure out which direction you should go in. Preparing for the C-Suite.

User Testing 231

User Testing Product Research Customer Feedback Customer Experience 231

280 Group

FEBRUARY 22, 2021

This month, we presented the webinar, Fueling Your Product Strategy with Qualitative Research. You can view the accompanying blog post as a primer to learn about how you can better extract insights from your research. Best ways to find people to interview for research? Thank you all for engaging in our webinar!

User Testing 287

User Testing Research Software Product Research Customer Feedback 287

280 Group

NOVEMBER 25, 2019

The product operations role gives you a great chance to learn about customer behavior, how to conduct market research, and how to manage the product management tool set. As mentioned in an earlier question, work with a Product Manager and see how you can help him or her on their product.

Weak Development Team 245

Weak Development Team User Testing Certifications Research Software 245

280 Group

JULY 10, 2018

I talked to clients, performed market research, translated that research into requirements, and then worked with Development, QA and Client Services to launch the product to market with Marketing and Sales. I would spend months gathering market research and client feedback.

Product Management 204

Product Management Product Manager Product Research User Friction 204

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Now It’s Your Turn! Now It’s Your Turn!

Data Visualization 140

Data Visualization Customer Experience Research Software Analytic Tools 140

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. Not much needs to be said about why imposter syndrome is real.

Technical Review 119

Technical Review Product Research User Testing Software Review 119

280 Group

JULY 8, 2019

Create a template of each framework and fill it out based on real market research. Setup a recurring calendar event to set aside time to research competitors and update your frameworks on a regular cadence. Resource Tip: What is Market Research and Competitive Analysis? Competitors taking market share.

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

Userpilot

SEPTEMBER 20, 2023

A product manager is a strategic role focused on ‘building the right product’ and ‘building the product right’ Product management is a multi-faceted discipline. What is a product manager? A product manager is responsible for building and maintaining products.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

Userpilot

JANUARY 16, 2024

A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

280 Group

FEBRUARY 9, 2022

By the end of the phase, preliminary versions of the business plan and product definition are made available. . Gate: Should the company devote the funds and resources to proceed with product planning? . Market Needs and Product Description documents are created, along with a theoretical product roadmap.

Document 291

Document Development Team Review Software Review Systems Review 291

Userpilot

JULY 18, 2023

Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products! Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. They'll be able to make suggestions aligned with your product strategy and serve as a useful 'idea screening' stage.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Product Beautiful

AUGUST 24, 2016

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. While some product managers have a sales background, most don’t.

Events 40

Events User Testing User Friction Strategy 40

ProductPlan

OCTOBER 11, 2022

According to scrum.org, “ The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. Product owners have the following key responsibilities: Ensure the product strategy and vision continually guides the product development team’s execution.

User Testing 52

User Testing Customer Communications Research Software Data Visualization 52

ProductPlan

JANUARY 27, 2022

Whether it’s staying on the same page as the development team during a sprint or creating buy-in on the product strategy and roadmap, these solutions streamline communication, minimize confusion, and provide centralized repositories for crucial information. Moreover, they strengthen work relationships and facilitate alignment.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Why didn’t the framework use the term product manager ?

Research Software 257

Research Software Product Management Product Manager Product Research 257

280 Group

OCTOBER 18, 2020

Here are a few tips to help make this a part of your team culture, each aligned with a Gartner cultural attribute: In your budget : allocate money explicitly for either travel to visit customers and channel partners, or to conduct market research , so that your Product Managers are enabled to better understand their customers [Business/How We Work].

Webinar 296

Webinar Customer Experience Product Research User Testing 296