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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Below, we take a deeper dive into the report’s key data and trends. But they’re facing big barriers.

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How to influence with data and insights?

Piyanka Jain

Data can be a powerful tool if you know how to put it to work! Often I start my analytics conference keynote addresses by asking the audience to share the issues they face in their organizations. In fact, this issue is so pervasive in organizations that 80 to 90% of the analysts in the audience report this problem.

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How Can CRM Marketing Help Predict A Customer’s Needs?

The Product Coalition

Predicting their future behavior allows you to anticipate their needs, personalize their experiences, and ultimately, drive conversions and loyalty. So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

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Best AI Research Tools: Insights & Recommendations

UX Studio

In today’s AI-driven world, the excitement about artificial intelligence is widespread, with numerous tools available to shape our lives and the world. Our blog post guides you through the maze of AI research tools. But the question arises: How useful are the currently available tools, and what challenges do they generate?

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role.

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Predictive Analytics 101: How to Use Data to Peer into the Future

The Product Manager

Unless you've got a crystal ball on-hand, predictive analytics are the next-best way to get a glance at your users' future behavior. Here's how to use predictive technology to get ahead. The post Predictive Analytics 101: How to Use Data to Peer into the Future appeared first on The Product Manager.

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Leveraging Data-Driven Insights: A Guide for Effective Product Decision-Making

The Product Coalition

Empowering Product Managers with Data-Driven Strategies In the dynamic landscape of modern business, the role of a Product Manager has evolved beyond mere product delivery to orchestrating experiences that align seamlessly with both customer needs and overarching business goals. Imagine you’re steering a health and wellness app.

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The Definitive Entity Resolution Buyer’s Guide

Are you thinking of adding enhanced data matching and relationship detection to your product or service? The Senzing Entity Resolution Buyer’s Guide gives you step-by-step details about everything you should consider when evaluating entity resolution technologies. This guide provides many valuable insights.

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7 Questions Every App Team Should Ask

Which sophisticated analytics capabilities can give your application a competitive edge? In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence.

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How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. In this webinar, you will learn about: Launching data literacy programs and building business cases.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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The Forrester Wave™: AI/ML Platforms: Vendor Strategy, Market Presence, and Capabilities Overview

As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.

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AI in Manufacturing

Their problems and needs don’t change, but the technology and solutions do. How AI modernizes demand forecasting, supply chain, and predictive maintenance. In our AI in Manufacturing eBook, you can learn how to solve your most urgent manufacturing and business needs with an enterprise AI platform.