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Product Validation: Testing and Researching Ideas to Ensure Product Success

The Product Coalition

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Market research Every product design cycle should start with a robust research phase.

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Preference Testing: A Step-By-Step Guide

Userpilot

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. What is a preference test? What are its benefits and drawbacks?

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User Research: What Is It and How to Do It in SaaS

Userpilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.

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Understanding the difference between user research & user testing

TryMyUI

What's the difference between user testing and user research? User testing is just one part of the broader set of strategies and approaches termed "user research" – learn how they fit together!

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Building a Culture of Experimentation: Using Continuous Development for Faster & Safer Product Releases

Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on. Testing in production –– why it’s important, and the many ways you can deploy your features safely and efficiently.

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Mobile Test Automation Playbook

The Product Coalition

Manual testing of your mobile products is important and useful. However, it does not scale well, with the myriad of devices, OSs, screens and other combinations that exist on the market that your users will utilise. What is Mobile Test Automation? Why do Mobile Test Automation? an app or website. What to automate?

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UI Test Automation Playbook

The Product Coalition

Guest post by Mark Mayo, Senior Quality Engineer at Terem Technologies This is the process of writing code and using tools to automate the user interface (UI) testing of front-end components of websites, desktop applications or mobile applications. But, getting it right goes beyond the coding of the tests and the tools you use.

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How To Design Your Next Roadmap with Data-Driven Pit Stops Masterclass

Speaker: Sonia Singhal, Product Manager at eBay

These days, a simple A/B test can seem to incorporate the whole alphabet, and making a decision from that data isn't as easy as A, B, C either. How do we know we are testing the right thing? How can we shorten the time it takes to do the tests while gaining larger amounts of data? A Live/On-Demand Masterclass.

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The Ultimate Guide to Conversion Rate Optimization

If you’re stuck wondering: “What causes most users to leave?” How to shine a light on where customers drop off. How to shine a light on where customers drop off. New ways to test, learn, and iterate. Or, “Are there any specific places people get stuck?” And, “Is the issue a technical breakdown, or is it the UX flow?”,

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

But what’s the best way to do so - and how can you get honest insights from your end users? He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy. The proper approach to designing user workflow diagrams.

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Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences.

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Using Continuous Customer Testing for Pandemic-Proof Product Success

Speaker: Luke Freiler, CEO and co-founder of Centercode

After weathering recessions with a wide range of iconic customers, CEO and Product Manager Luke Freiler has seen first hand the impact the Voice of the Customer has had in making or breaking tech companies during hard times. How to expand product test coverage — even when budget cuts leave you short-handed.

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Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.

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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.