The Product Coalition
JANUARY 11, 2023
Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.
Alchemer Mobile
FEBRUARY 14, 2023
Alchemer Workflow leverages Alchemer’s award-winning heritage to deliver the fastest, easiest, most effective way to close the feedback loop with customers and employees. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. Alchemer is a KKR portfolio company.
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ProductBoard
MARCH 1, 2024
Product discovery techniques are used by product teams to understand user needs, market demands, and technological feasibility before building a product. These techniques can include user interviews, surveys, market research, prototyping, and usability testing, among others.
The Product Coalition
JUNE 28, 2022
Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.
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Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!
280 Group
FEBRUARY 15, 2024
In the ever-evolving world of product management, staying ahead means constantly honing your skills and understanding the landscape around you. Our Global Product Management Skills survey, now in its third edition, is a resource for product professionals seeking to gauge their expertise against global standards.
Userpilot
JANUARY 28, 2024
Looking for micro survey templates to collect quick user feedback? This article guides you through important surveys to implement across the customer journey. You will also learn best practices to ensure high response rates while collecting accurate feedback. These surveys are usually short and super-focused.
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In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!
Speaker: Phil Irvine, VP & Director of Audience Intelligence
To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
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