February, 2010

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Freemium Design Pattern: Scale Pricing with Customer Success

Sachin Rekhi

Lately I've been spending time thinking about freemium business models and how best to structure them to maximize conversions. I believe we are still early in our understanding of these models and to date most of the available analysis has been limited to anecdotal evidence, one-off case studies, tips & tricks, and a few early overviews of what's been tried.

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Beware of Johny.

SidsAvenue

It often happens that you start something new and somebody would discourage you by laughing at you, making you feel whatever you are doing is b** sh*t. They will do this without even knowing what exactly you are doing or plan to do. In fact, they might not have even a hair line thick idea of what you are talking about. I also my share of encounters with such people.

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Why I Abandoned the Rackspace Cloud

Sachin Rekhi

As many of you know, I'm a huge proponent of on-demand computing as I believe it's the best starting point for most early stage web startups. Cloud computing allows a venture to substitute high initial capital expenditures for operating expenses that grow proportional to your traction. Equally important is its ability to flexibility scale and retract with the ebb and flow of your business.

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Simply Unavoidable !!!

SidsAvenue

Boss: Why is the task not completed? Employee: Boss, due to some unavoidable circumstances which cannot be avoided, I decided non to avoid the unavoidable circumstances and so avoided the task which was avoidable. :) :) :).

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Valentines gifting ideas.

SidsAvenue

Valentine’s Day is around the corner and as most of us might have done, I was also busy in selecting gift for my valentine. I have recently got married and this is my first Valentine’s Day after marriage, also last year on Valentine’s Day, I had met my wife for the first time. So Valentine’s Day holds double importance for me. As you know, on Valentine’s Day, the gifts are for all the loved ones and so I was thinking who else is left.

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What A R Rahman's music teach?

SidsAvenue

A. R RAHMAN has won 2 Oscars and now 2 Grammy awards and its for sure a proud moment for all Indians and even more for the Indian music Industry. Rahman has managed to force Western countries take a note of Indian Musicians through his soulful Music. "Jai Ho" is a global phoenomenon. Undoubtedly "Jai Ho" was one of the finest compositions made by Rahman but he has delivered even better tunes in other Bollywood Movies like Taal , Rang De Basanti , Delhi-6 , Roja , Bombay , Lagaan , Jodha-Akbar an

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The Next Chapter in Online Content Discovery

Sachin Rekhi

Over the past two decades we have seen an evolution in the way we discover the content we consume online. I wanted to chronicle this evolution as well as offer a better way to take advantage of the next chapter in content consumption. Mega Portals Dominate. Many of us only faintly remember a world before the world wide web and the Internet. A world dominated by online services Prodigy (1990) and AOL (1991).