In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Storymapping emerges as an invaluable pre-investment tool, enabling smarter decision-making, more accurate resource allocation, and enhanced scope control. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.

Join us for a deep dive into the powerful concepts of storymapping and its role in revolutionizing product management practices, elevating your strategic prowess, and deciphering business case complexities. This session will cover:

  • Leveraging the concept of storymapping to demystify business case efforts and focus on valuable problems to solve
  • Looking at storymapping as the true construction of the story of the experience – the who, what, when, where, and why you might be thinking of building something, plus how you know whether or not it will be valuable
  • Looking at storymapping as a pre-investment tool to make better bets and help control scope
  • Looking at storymapping to align your organization around your products and your customer experience

October 25, 2023 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT

pdma

Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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